Do we need so many live broadcasts of football matches?

Indeed, it is really convenient for modern people to watch the game nowadays. Even more and more people watch the live broadcast of the game in a year, which adds up to less than watching short videos or scoring GIFs. Then the question is, do we still need so many live football matches?

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football! When talking about this issue, a British fan said so.

Besides, as a China fan, how much time do you spend watching live games every week? What’s your opinion about the overload of live broadcast of the game? Please tell us together in the comments!

Author | Adam Hurrey and Amitai Winehouse, ECO kryptonite

Edit | Gao Xiaochen

Source | Sports Industry Ecosphere (the original text was published in The Athletic, and it was partially deleted and adjusted due to the need of editing and expression)

The text is 4295 words in total | Estimated reading time is 11 minutes.

Not long ago, the Premier League officially announced:Before all the British fans can return to the stadium to watch the game(as early as May 17th), all events will continue to be broadcast live online in the UK.

This rule may not feel anything to overseas fans. But for British fans, it is a big event that can change their lives. After all, they haven’t watched the football match on TV on Saturday afternoon for decades.

This is due to a long-standing magical rule in Britain-3PM Blackout, which was negotiated and passed by the FA and the league.From 2: 45 pm to 5: 15 pm on Saturday, it is forbidden to broadcast any football match on TV.

The origin of 3pm blackout can be traced back to Bob Lord, Chairman of Burnley Club in 1964.(Bob Lord)A broadcast ban at Tevermore Stadium.In the view of Chairman Bao, the live TV broadcast is harmful to the club besides lowering the attendance rate of the stadium.

△ Center is Bob Lord, then chairman of Burnley Club.

Despite a lot of controversy, President Bao succeeded in persuading more and more clubs to accept it with his golden tongue.Television broadcast of demon theory.After unanimous negotiation, 3pm blackoutKick-off at three o’clock on Saturday afternoon is a tradition in English football.Not only has it become the rules of English clubs, but it has even been incorporated into the British broadcasting law, which makes it a criminal offence to broadcast football matches on TV on any Saturday afternoon in Britain.

However, due to the impact of the epidemic, all the games had to be broadcast online, and the question of whether the broadcast ban should be completely abolished was once again put on the focus of public discussion. But for British fans, although there are more games broadcast, the troubles of happiness have also come:With limited energy, so many games are broadcast live, it seems that I really can’t watch it!

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football!

When talking about this issue, a British fan said so. His views also represent the voices of many fans.

In this regard, two columnists of The Athletic discussed through a podcast: Do we still need so many live football matches?

Too much broadcast of the game has made people tired of watching the game.

The host of Adam Hurrey The Athletic podcast, Football Cliches.

It has been a whole year since the special situation of being forced to have an empty match due to the epidemic, and the discussion on whether 3pm blackout should be cancelled has been going on for a long time. Therefore, it seems a natural thing to broadcast all the games in the current situation.

However, with the resumption of broadcasting, we gradually found that in the face of so many football matches, watching the ball every day is no longer a pleasure, and it has even become a psychological burden. 

As early as before the epidemic isolation intensified the daily competition in domestic broadcast of football matches, the broadcast of three matches on Super Sunday in Premier League was already a marathon experience for football fans: from pre-match comments to players’ warm-up, from goal playback to VAR slow-motion analysis, from betting recommendation to various advertisements ….. The broadcast of several consecutive football matches in one day is quite challenging for fans to watch and broadcast.

Whether the game involves their favorite team or their annoying team, or involves two teams that they don’t care about. 

△ A busy Premier League weekend screenshot from Tencent Sports APP

A Premier League fan in the UK, watching the game every Saturday, is probably like this:

The first game, kick-off at 12: 30 noon British time:

Ok, at noon, the game will start. Today’s noon match is a match in leicester city (generally speaking, leicester city or Southampton kick off earlier, as evidenced by the data). You will notice the long shadows in the stadium, which is definitely the last light environment that people want to face when watching the match or even playing football games.

In the end, leicester city won 2-0, but the attention of this game was completely covered up by the VAR controversy.

The second game, EnglishKick-off at 3: 00 pm national time:

All right! You’ve watched a game and got into shape. Although the commentators are still discussing the question of whether Team X is excellent or Team Y is rubbish (the conclusion is usually: emmm…… … I think both teams are similar).

The confrontation between the two sides in this game is Crystal Palace vs West Brom, which makes you immediately start to wonder if you should do something else while watching the ball. But you can’t go out when you think about the epidemic; I also think that due to the broadcasting law, there is no advertisement in the live broadcast of the game at 3 pm on Saturday ….. Well, let’s watch another game.

Unfortunately, Wilfrid Zaha, the thigh of Crystal Palace, was injured, and there was one less attraction in the game … It is said that the commentary of this game is famous, but the fans never seem to care about this.

Game 3, kick-off at 5: 30 pm UK time:

Well, it’s prime time for the broadcast, and the strong teams are going to play again. It may be a game in which Manchester City beat a team 4-0, or it may be a showdown between Arsenal and Newcastle. Under the full light of the stadium, the shiny stadium is quite attractive. In addition, there is nothing to watch on TV at this time, which may be the perfect time to sit on the sofa and watch the football match.

At the moment, Jamie Carragher (a former Liverpool player and now a famous football commentator) slides his hand on the screen, showing you all the details of the game you should know, which is great. In the end, it was an excellent game to watch, but it doesn’t seem to be time to put an end to today’s full football marathon … 

Game 4, kick-off at 8: 00 pm UK time:

COVID-19 epidemic, the end of the world, all these things on TV. To tell the truth, Premier League football really doesn’t need to broadcast four whole games a day, especially after 7: 30 pm. Now, you have watched three football matches, and your mind is obviously not on TV. On the sofa, you have already started to brush your mobile phone and saw more than a dozen popular short videos about the coach’s rage or the commentator’s passion for wheat. Although these videos have been forwarded by you, you will forget all about the video content in a short time.

This is often the daily life of a Premier League fan watching the game on weekends.

If the football match is broadcast all day, will I watch it? Yes, obviously, I will, but this is probably just my consciousness as a practitioner, but other fans may not appreciate the broadcast of so many games.

△ Newcastle striker Callum Wilson celebrates the goal

Image: Newcastle United/Newcastle United via Getty Images

Indeed, as long as fans can’t watch the game offline, the Premier League has the responsibility to keep football in the spotlight through more broadcasts.However, don’t underestimate how tired fans will feel in such a marathon. Just for the sake of our poor and tired brains, I hope that the competitors and broadcasters will not regard the countermeasures in this special period as future decisions. 

The broadcast of the game is overloaded? I don’t think so at all!

Amitai Winehouse News Editor

It’s 11 o’clock on Saturday morning. You slept in, got up, had dinner, drank coffee and went out for a walk. Maybe you had a lesson with fitness coach Joe Wicks in front of the TV. So what’s next? I can’t eat any more food, and Zoom’s online test hasn’t started yet. For you, this day seems far away. 

However, you remember, there is a football match today! You looked at the live app on your mobile phone. At 12: 30, leicester city played against Liverpool; At 3: 00 pm, Crystal Palace played against Burnley; At 5: 30 pm, Manchester City played against Tottenham; At 8: 00 pm, Wolves play Chelsea!

As a fan, the distant Saturday was finally saved!

In this difficult period, there are not many interesting things happening. But we can watch all the matches in the Premier League. After watching the matches, you still have many things to do: chatting with friends on social software, playing Fan Texi in the Premier League, and brushing short sports videos … Is there anything more interesting for sports fans?

It can be said that playing football in the open field is meaningless, but online broadcasting can give the game real meaning.Indeed, not many people feel that it is necessary to watch a Southampton-Brighton game with dignity, but it is important that more games are broadcast, so that those Southampton fans and Brighton fans who want to watch this game have a proper way to watch this game.

The competition should belong to the public, not just the hundreds of people who are now allowed to enter the stadium.

In fact, the existence of streaming media just proves why the view that all sports events should not be broadcast is flawed. In any case, I am firmly opposed to the ban on Saturday afternoon games.There are always people who argue that this measure can protect the attendance rate of low-level leagues, but as early as 2018, EFL(English Football League)It has been announced that all Saturday 3: 00 pm games will be broadcast on its cooperative streaming media platform iFollow, and many international regions have also allowed to broadcast the games at this time. 

△ Amazon Prime’s Premier League live broadcast room 

Image: Adam Davy/pool/AFP via Getty Images

What’s more, for fans who want to watch the game offline, it doesn’t matter whether the game is broadcast or not. But if you don’t want to go to the scene, you can certainly find a way to watch the game at home.

In other words, even if the game is not broadcast on the mainstream platforms with copyright such as Sky Sports, BT Sport, Amazon Prime and BBC One, people will find various ways to watch the game, which is not a problem for modern fans at all.Besides, the football club has fallen into financial difficulties, and we can at least make the broadcasting company happy for a while, so that the team’s copyright income can be guaranteed, and the more the better.

So to be honest, although there may be a problem of watching the game on TV, football is now facing a critical moment, so please forget the idea that any match should not be broadcast on TV. Please broadcast all the football matches for us, without stopping for a moment … The broadcast of the games that helped you through the boring time during the epidemic is also an important part of your life.

The above is the discussion between two British sports experts. So, as a China fan, how much time do you spend watching the game broadcast every week? What do you think of the view that the broadcast of the game is overloaded? Please tell us together in the comments!

(End of full text)

Original link: https://the athletic. com/2394322/2021/02/17/Premier-League-Matches-Stay-on-UK-TV-Lockdown-Fans-Bring-It-on-Boring/? source=user_shared_article

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Spring ploughing and ploughing are busy, and grain production has started steadily (with firm confidence)

  "At the end of the year in beginning of spring, farming is planned early."

  Central Plains granary, spring tube is busy. In the wheat field of Houwangzhuang Village, Wangzhuang Town, hua county City, Anyang City, Henan Province, agronomist Chen Yipin gave a lecture to the villagers: "Farming time waits for no one, fertilizer and water can keep up, prevent pests and diseases, and ensure a good harvest."

  南国春早,土膏正润。海南省海口市红旗镇墨桥村里奏响水稻播种“春耕曲”,无人机作业,村民邓育辉忙得不亦乐乎,“播种新技术,省工、节本、效率高!”

  粮食安全是“国之大者”。党的二十大报告提出,加快建设农业强国。习近平总书记强调,保障粮食和重要农产品稳定安全供给始终是建设农业强国的头等大事。

  牢牢把住粮食安全主动权。2022年,我国粮食总产量13730.6亿斤,连续8年稳定在1.3万亿斤以上。面对全球粮食危机,我国粮食生产实现“十九连丰”,中国人的饭碗端得更牢了。今年我国粮食生产目标任务重点是“两稳两扩两提”,即稳面积、稳产量,扩大豆、扩油料,提单产、提自给率。

  一年之计在于春。春播粮食产量占全年六成左右,春管粮食产量占主要口粮的近四成,抓好春耕春管,是确保全年粮食和重要农产品稳产保供的关键。各地区各部门全力以赴保持粮食稳产增产好势头。农业农村部有关负责人表示,当前春季农业生产正从南向北陆续展开,冬小麦冬油菜面积增加、长势正常,春播粮食意向面积稳中略增,粮油生产和春耕备耕总体形势较好。

  放眼广袤田野,新的耕耘已经开始,新的丰收正在孕育。

  下好“先手棋”,农业生产劲头足

  习近平总书记强调,“中国人的饭碗任何时候都要牢牢端在自己手中,饭碗主要装中国粮”。

  2023年是全面贯彻落实党的二十大精神的开局之年。下好“先手棋”,确保粮食生产开局稳,各地区各部门及早谋划全年粮食生产,抓实各项保障措施。

  春耕备耕,农资先行。

  连日来,黑龙江农垦红卫农场统一购买的5795吨氮、磷、钾肥陆续运达指定地点。“质量有保证,还直接送到家门口,省心。”种植户王立波一边点算,一边谋划新一年的水稻种植。

  春耕备耕大忙时节,各地用种需求持续上涨,制种生产线开足马力。先正达集团中国种业各加工企业紧盯市场抓进度,昼夜生产水稻、玉米种子,一粒粒种子搭乘专列、货车销往全国。

  肥料作为粮食的“粮食”,其质量好坏,供应是否充足,直接影响农业生产。跟踪调度农资供需情况,抓好跨区调剂调运,加强供应保障……各地区各部门组织好农资生产、流通、供应,确保及时到村到店到户。

  Spring ploughing and spring tube, the service keeps up.

  The agricultural technology department of suyu district, Suqian City, Jiangsu Province set up a technical team to go to the fields to provide technical guidance for farmers. Zhao Jie, an agronomist at the Agricultural Technology Extension Center of suyu district, said that at present, there are 430,000 mu of wheat in the field, and the seedlings are growing well, with the proportion of first-class and second-class seedlings exceeding 92%, which has set up a "good harvest shelf" for summer grain production.

  Enter the village to solve the problem. "How many acres of wheat have been planted this year?" "Is it convenient to water and spray medicine?" … … Wang Pengju, secretary of the Party Committee of Dabin Town, Yuanyang County, Henan Province, writes down the farmers’ demand for spring ploughing every time he visits, and provides solutions in the shortest time. "The town mobilized party member cadres and large grain growers to form a spring ploughing production service team to help the elderly and the people out of poverty to spring ploughing and spring management and solve the worries of production."

  At present, winter wheat in the southwest has entered the jointing stage, Jianghuai is about to turn green, winter wheat in the north is still wintering, and winter rape in the Yangtze River basin has entered the budding stage one after another. Recently, the Ministry of Agriculture and Rural Affairs organized experts to formulate and issue technical opinions on preventing freezing, drought and promoting stable production of wheat and rape, and launched a large-scale field management training in spring; Eleven expert guidance groups were sent to Hebei, Jiangxi and other major wheat and rapeseed producing areas to promote the implementation of key measures for disaster prevention and mitigation and field management in spring, and go all out to win a bumper harvest of grain and oil in summer.

  Production demand, guarantee timely.

  In the production workshop of China Yituo Group Co., Ltd., the rumble of tractor running and debugging, the beep of forklift shuttle transfer and the roar of rapid operation of equipment are intertwined, playing a symphony to protect spring ploughing. Speed up production and expedite delivery. In January, China Yituo shipped more than 8,500 tractors to the whole country, which effectively guaranteed the demand for spring ploughing.

  "The 3 million loan from the Agricultural Bank of China is really timely. Tractors and rice transplanters have been added, and everyone is more motivated!" Early in the morning, Peng Huihua, a large grain grower in Guanyinge Town, Boluo County, Huizhou City, Guangdong Province, took more than 10 agricultural machinery operators to operate the agricultural machinery, plowed the land and prepared to sow. The relevant person in charge of the Agricultural Bank of China said that this year, it will strive to issue more than 160 billion yuan of loans for spring ploughing and preparing for ploughing, so as to fully guarantee the credit demand for spring ploughing and preparing for ploughing in various places.

  At present, seeds and fertilizers are well prepared, technology and services are provided to Tiantou, and "Big Iron Cow" and "Tian Nanny" come to help … … A picture of the early spring is slowly spreading in the field of hope, laying a solid foundation for improving the stable supply capacity of grain and maintaining the stable operation of prices.

  从“会种地”到“慧种地”,科技支撑动力强

  习近平总书记指出,农业现代化关键在科技进步和创新。

  增产增收,技术是关键。春耕备耕一线,农业科技引擎蓄满动能,良种、良机配良法,“金扁担”为农业生产提供有力支撑。

  瞄准良种,田野孕育好收成。

  筛选、分级、包衣、数粒……河北沃土种业公司车间里,三条生产线同时运转。一袋袋玉米良种经智能包装后,由机器人码垛搬至成品库,再装车运送到全国各地。

  “这些都是公司自主培育的玉米品种,‘沃玉3号’‘沃玉111’等,亩产达到900公斤左右,综合抗性、适应性和稳定性优势明显。”公司负责人介绍,今年将继续加强研发创新投入,加强与科研院校及重点企业协作,促进“育繁推”模式高效落地。

  攥牢当家品种,擦亮农业“芯片”。目前,我国农作物良种覆盖率在96%以上,自主选育品种面积占比超过95%。从中央到地方,国家种业企业阵型加快构建,打通研发和市场两端,不断凝聚种业振兴核心力量。

  This year, the Ministry of Agriculture and Rural Affairs started the project of improving the yield of major grain and oil crops with corn as the focus, demonstrated and popularized a number of high-yield, high-quality and density-tolerant varieties, and strived to significantly improve the yield of major grain and oil crops, with the yield of corn demonstration fields increasing by more than 100 kilograms per mu.

  Good opportunity to help, spring ploughing ran out of acceleration.

  "Eat beginning of spring rice, warm day by day. This year, there is a new ‘ Artifact ’ !” Hu Tuan, head of Zhaojin Crop Planting Professional Cooperative in Ganyu District, Lianyungang City, Jiangsu Province, said that in the past, it was inevitable to spread fertilizer with high-gap plant protection machines, and sometimes crops were crushed. This year, the newly purchased agricultural drone added a fertilization function compared with ordinary models, with high intensity and stable operation. It can load 50 kilograms of fertilizer at a time, and with the spiral runner, the sowing is more uniform and smooth.

  "Wheat seed and fertilizer are broadcast at the same time. At the end of last year, 480 mu of land was broadcast in three days." This year, Hu Tuan plans to purchase a Beidou navigation self-driving tractor, expecting the wisdom "iron cow" to show its talents in the fields.

  As soon as the agricultural machinery rings, there is no panic in farming. At present, the comprehensive mechanization rate of crop cultivation and harvest in China is over 72%, and the comprehensive mechanization rates of wheat, corn and rice are over 97%, 90% and 85% respectively. In the past, short board machines such as 240 horsepower continuously variable speed tractors and rape transplanters were successfully mass-produced. Flying in the sky and running on the ground, more and more high-tech agricultural machinery and equipment are stationed in the fields, and "knowing how to farm" has turned into "smart farming", which has significantly increased the contribution rate to grain production.

  Good methods are matched, and good benefits can be gained from growing grain.

  165.1 kg! Last year, Yucheng City, Shandong Province, set a record for high yield per mu of compound soybean. In the whole country, the first large-scale promotion of soybean and corn strip compound planting has achieved gratifying results, which has promoted the self-sufficiency rate of soybeans in China by 3 percentage points.

  "Last season, my family’s 560 mu of land was basically realized ‘ If corn does not reduce production, soybeans will be picked up for nothing ’ Increase the income by about 300 yuan per mu, and definitely continue to do it this year! " After the Spring Festival, Wu Duoxia, a large grain farmer in Lishangwu Village, Juzhen Town, Yucheng City, was busy consulting agricultural technicians to strive for more "Jin Doudou" in the field.

  "The simultaneous sowing of corn and soybeans has to overcome many technical problems." Li Chengqiang, deputy director of Yucheng Agriculture and Rural Affairs Bureau, said that through close cooperation with agricultural colleges, the team of experts helped farmers break through the three core technical barriers of "selecting improved varieties, expanding spacing and reducing plant spacing". At the beginning of the new year, the city organized 13 scientific and technological service teams and 79 agricultural technicians to connect with large planters to ensure that technology went straight to the fields.

  As technology sinks, benefits increase. Pan Wenbo, director of the Planting Management Department of the Ministry of Agriculture and Rural Affairs, said that this year, a number of high-yield and yield-increasing technical models will be integrated and promoted, soybean planting support will be strengthened, and research and development of technical equipment will be promoted, so as to strive for breakthroughs in short-board technologies such as high-yield and high-oil soybeans, short-growing rapeseed and suitable machinery in hilly areas as soon as possible.

  硬措施落地,产能根基夯得稳

  习近平总书记强调,全方位夯实粮食安全根基。

  春回大地,田管忙。在安徽省蒙城县楚村镇楚店村的麦田里,农机手驾驶着自走式小麦施肥机,在田间追施返青肥,邻近的麦田,两架植保无人机在喷施除草剂。

  “今年种的小麦面积超过1300亩,眼下长势好于去年,一亩地多收100斤没问题。”蒙城县金粒源家庭农场负责人楚殿民说,“加上优质优价,今年增收估计得有20万元。”蒙城全县小麦种植面积195.56万亩,比上年扩种了1.76万亩。

  粮食生产稳字当头,核心就是稳面积、稳产量,确保产得出、供得上。2023年,我国明确启动实施新一轮千亿斤粮食产能提升行动,将确保粮食面积稳定在17.7亿亩以上、粮食产量继续保持在1.3万亿斤以上。

  提升耕地质量,稳住粮食产能基础。

  大年初九,陕西省渭南市东雷抽黄灌区高标准农田里,胡建科顶着寒风整理田埂,为春灌做准备。“今年种了9亩小麦,冬灌已经浇了一水,春灌浇水加追肥,5月底开镰收割,产量肯定能超过去年。”胡建科眉眼带笑地说,“耕地实施改造后,渠道变直了,浇一亩小麦水费省了不少,还省了人工费。灌溉方便又及时,有点旱情咱也不怕了!”

  After the implementation of high-standard farmland construction, the new atmosphere of farmland will bring good prospects for growing grain. By the end of 2022, China has achieved the cumulative construction goal of 1 billion mu of high-standard farmland as scheduled. After completion, the average cultivated land quality of high-standard farmland can be improved by about one grade, and the average grain production capacity per mu can be increased by 10%— 20%。

  This year, China will continue to strengthen the construction of high-standard farmland, build 45 million mu and upgrade 35 million mu, so that "one thousand tons of grain in one season and two tons of grain in two seasons" will become a reality in more places.

  When the policy of benefiting farmers comes to households, farmers and farmers eat "reassurance".

  Early in the morning, He Yongchao, a big planter in Sanjiang Village, sanjiang town, wangcang county, Sichuan Province, took a water pipeline to replenish the rape in Abel Tamata. "It was a little dry in the early stage. Thanks to the timely replenishment of water, it is growing well now. It is expected to increase production by playing some herbicides in two days!"

  He Yongchao planted 10 mu of rapeseed last year and expanded it to more than 60 mu this year. "If the support policy is good, your confidence will be enough!" Wangcang county has been implementing the pilot project of farmland rotation and fallow for many years, giving 150 yuan subsidies per mu to rape farmers in the project area. "This year, the purchase price of rapeseed has increased by 3 cents per kilogram, and the benefits are getting better and better." He Yongchao said.

  The guarantee mechanism for farmers’ income from growing grain has been continuously improved. In 2022, we will stabilize and improve policies such as farmland fertility protection subsidies, high-standard farmland construction subsidies, agricultural machinery purchase and application subsidies, minimum purchase price of rice and wheat, subsidies for corn and soybean producers, and rice subsidies, expand the pilot scope of full cost insurance and income insurance for three major grain crops, and issue a total of 40 billion yuan of one-time subsidies to actual grain farmers for three times & HELIP; … Effectively mobilize the enthusiasm of grain farmers.

  This year, grain farmers will also reap the policy "big gift package": implement the minimum purchase price and producer subsidies; Increase support for soybean planting, continue to implement the full coverage of wheat "one spraying and three prevention" subsidies, allocate funds for pest control in advance, and implement subsidies for centralized seedling raising of early rice in the south. A few days ago, the central government issued an agricultural-related transfer payment of 211.5 billion yuan in advance in 2023 to encourage farmers to prepare for spring ploughing and let farmers grow grain.

  Strengthen confidence and drive hard. From the northeast plain to the Jianghuai land, from the south of the Yangtze River to the Tianfu granary, hundreds of millions of farmers have worked hard and sweated, solidly promoting agricultural production in spring, making the agricultural foundation more stable and the rice bowl more secure.

  (People’s Daily reporter Zhu Juan, Chang Qin, Yu Jingxian, Li Xiaoqing, You Yi)

The reading data of books purchased on World Reading Day is released, and the post-70s love to buy primary and secondary school teaching AIDS.

  In recent years, the popularity of "World Reading Day" on April 23 has been rising year by year, from booksellers, publishers, media to readers, hawking and shouting to paying bills, full of a strong festive atmosphere. If "Double Eleven" is a national shopping festival, then "World Book Day" is a veritable book special. Some people hold a calm wait-and-see attitude towards the "World Reading Day fever", especially those who have been sitting at their desks for a long time. They worry that "reading once a year" is like a flash in the pan, and reading can’t be boosted by one day’s enthusiasm. But "reading craze" always has a positive side. In the long run, if the festive atmosphere can win more readers, it will be of great benefit to the development of society and the book industry itself. From the perspective of short-term benefits, at least the attention and sales of the book industry have been greatly boosted.

  Dangdang is releasing the sales list of this "World Reading Day".

  Judging from the literature sales list, the degree of alternation between new books and old books is not particularly obvious. Although "You Fly to Your Mountain Like a Bird" replaced "The Kite Runner", which always topped the list in previous years. But the second place is Skin, which has been published for many years. In the list of novels, The Kite Runner still ranks in the top ten.

  "You Fly to Your Mountain Like a Bird" was published in October 2019, with more than 40,000 comments on Douban. Its sales momentum is comparable to that of "Worry-free Grocery Store" in 2014 and "Book Star" and "Island Bookstore" in 2015.

  Dangdang literature list

  Fiction list

  In the ranking of humanities and social sciences, the newly published Song Renzong: The Age of Co-governance appeared on the list, which is probably related to the popularity of Qingpingle.

  List of humanities and social sciences

  Art list

  Youth animation list

  Dangdang also counted the reading interests of all ages, which looked very realistic. After 60, they have basically sent their children to college. Those who have retired or are about to retire must pay attention to health care. After 70, they belong to the main force of primary and secondary school parents, while most of the children after 80 are still in the early stage. After entering the society soon, the post-90s are facing the reconstruction of their spiritual world, but after 00, they can still immerse themselves in their own world without any worries.

  Post-60 s list

  Post-70 s list

  Post-80s list

  Post-90 s list

  List after 00

  Readers in different cities also have different reading tendencies. Judging from the top three books in sales volume, the most popular books in other cities are not the same except Three-body in Shanghai and Chengdu, and You Fly to Your Mountain like a Bird in Nanjing and Shenzhen.

  Beijing list

  List of Shenzhen cities

  Shanghai list

  List of Guangzhou cities

  For the book industry itself, the total sales ranking of various publishing houses is very eye-catching. Among the humanities and social sciences books, Zhonghua Book Company ranks first, and many readers have probably hoarded books from Zhonghua Book Company during discount activities. This is also why old publishers like Zhonghua Book Company, Commercial Press and Shanghai Ancient Books may not necessarily have books in the top ten list, but the total sales volume is far ahead, or they still occupy the advantages of many kinds of books and guaranteed quality.

  List of humanities and social sciences suppliers

  List of literary novel suppliers

  List of children’s book suppliers

  Compared with the sales of paper books, the e-book platform focuses on reading itself.

  In addition to the sales of paper books, the e-book platform also held a series of activities during the "World Reading Day". Compared with paper books, the "shopping pleasure" brought by buying e-books is weaker, and readers generally do not have the impulse to hoard e-books. However, mobile reading is easier to count users’ reading data, so unlike paper books, e-book reading has positioned "World Reading Day" in reading itself.

  Take the reading punching activity of Netease snail reading as an example. From April 20th to April 22nd, readers can choose "Reading Punch" from the recommended 198 books. If they can stick to it for two hours every day, it means that punching is successful.

  Netease Snail Reading "Punch Reading" Activity

  According to the data provided by Netease Snail Reading, there were 81,604 people punching in these three days, and the total reading time was 171,275,172 seconds, which was 47,576.5 hours and 5.43 years. In the end, there were 1363 readers who insisted on completing the punch rally according to the regulations, accounting for about 1.67% of the total number.

  Compared with the 210 million copies ordered by Dangdang, only 1363 people read for two hours every day, which confirms the name of the well-known Douban group: "Buying books is like a mountain, reading is like reeling".

  According to the reading time of readers, 7059 people chose to read The Things of Ming Dynasty, and 5742 people read Fang Siqi’s First Love Paradise.

  The following is a list of books ranked according to the number of readers in the activity:

  "Those things in Ming Dynasty (all seven volumes)", the bright moon of that year, Mill Iron Books | Beijing United Publishing Company.

  Fang Siqi’s First Love Paradise, Lin Yihan, Mill Iron Books | Beijing United Publishing Company.

  Complete Works of Three-body (3 volumes in total), Liu Cixin, Reader Culture.

  If the Forbidden City can talk, Yang Yuan, Social Science Literature Publishing House.

  Alive, Yu Hua, Chinese | Writers Publishing House

  A Brief History of China in Fifty Thousand Years (all two volumes), Yao Dali Li Shan Qian Wenzhong Wu Gou Fang Zhiyuan Ma Yong Wu Lisong Qiu Luming Yu Gengzhe, Reader Culture | Wenhui Publishing House.

  The protagonist, Chen Yan, works in Chinese | Writers Publishing House.

  Fortress Besieged, Qian Zhongshu, People’s Literature Publishing House

  The Complete Works of Zhu Shenghao’s Love Letters, Zhu Shenghao, Zhejiang Jiuceng Culture Communication Co., Ltd.

  "Eat the Poor", [Japan] Shigeo Saito/by Wang Xiaoxia/translated, movable type culture | Zhejiang People’s Publishing House

  Viewing Mountains and Seas, Liang Chao Sugizawa, Boji Tianjuan | Hunan Literature and Art Publishing House.

  White Deer Plain, Chen Zhongshi, Chinese | Writers Publishing House.

  Hundred Scenes of Tokyo, [Japan] Mao Danqing, Naoki Matayoshi, Shanghai Translation Publishing House.

  The history of western art, Italian childe, reader culture | Hainan publishing house

  Skin, Cai Chongda, Guomai Culture | Tianjin People’s Publishing House.

  Biography of Zeng Guofan, Zhang Hongjie, Mo Tie Books | Democracy and Construction Press.

  Raw Swallow, Zheng Zhi, Guomai Culture | Zhejiang Literature and Art Publishing House

  Brothers, Yu Hua, Chinese | Writers Publishing House

  Jin Zhiying born in 1982, [Han] Zhao Nanzhu/Zhu Yin Jiaxuan/translated, Mo Tie Books | Guizhou People’s Publishing House.

  From this list, we can probably see some characteristics of e-book reading: First, most of them are best-selling books, all of which belong to humanities, which is probably related to Netease Snail’s positioning of itself. Second, except for three books, all the others are original Chinese works. Third, except for Shanghai Translation Publishing House, People’s Literature Publishing House and Social Science Literature Publishing House, most of them are books operated by private book brands, which is also related to their focus on bestsellers.

  In addition, unlike paper books, which value sales, the direction of e-book platform efforts is mainly to increase the number of users and user viscosity. So it seems to be all about books, but the starting point and operation mode are quite different. The former is a price war, while the latter strives to be interesting and eye-catching.

  However, for some experienced readers or professional readers, neither the list nor the sales volume may necessarily represent their reading interest. For other novices, the book list is very important. Therefore, this year, both paper book sales and e-book platforms have introduced more diversified book lists to meet the needs of readers with different interests, alleviating the embarrassment that people want to buy books but don’t know what to buy.

  Of course, the most important thing is that readers get the books they want and can really settle down and start reading, no matter how many tricks there are.

The 2024 Women’s Snooker World Championships will be held in Dongguan next March.

According to the news of the World Snooker Tour on December 12th, the 2024 World Women’s Snooker Championship will be held in Dongguan, Guangdong Branch of the World Snooker Institute of the China Snooker Association, and the competition time will be from March 11th to 17th, 2024.

The picture shows Bai Yulu winning the 2023 Women’s Snooker British Open.

In March this year, Bai Yulu, a young female snooker player from China, won the runner-up in the 2023 Women’s Snooker World Championships, and scored a high score of 127 points in a single shot in this World Championships, breaking the record of the highest score in a single shot in the 20-year-old Women’s Snooker World Championships. These achievements have promoted the attention of women’s snooker in China.

Mandy Fisher, President of World Women’s Snooker, said: "The return of professional snooker events to China in 2023 highlights the great promotion of the China market to snooker, and we can’t wait to hold this important event in Dongguan. The scale of this event is expanding and improving every year. The 2024 World Championships represents an important step forward for women’s snooker, not only with the increase of bonus level, but also for the best women’s snooker players in the world. It provides an excellent new venue. "

Mandy Fisher said: "In recent years, women’s snooker has made amazing progress, especially in Asia. With the rise of Bai Yulu in China, we are determined to work together to make this tournament the best so far, so that all players can have an unforgettable memory."

Reporting/feedback

The second batch of swimming training of forest fire brigade in Altay region ended successfully.

Zhongxin. com Xinjiang News January 31 ST (Chen Feitong) On January 30 th, the second batch of swimming training organized by Altay Forest Fire Brigade for 7 days was successfully concluded.
Swimming is a skill that must be mastered in water rescue, and it is also an effective way to enhance the rescue ability of the team, strengthen physical fitness and improve the winning ability. During the training, the coaches explained the warm-up preparation before swimming, breaststroke movements and stretching postures in a simple way, and led the participants to fully practice the hand and leg postures of breaststroke on the ground through decomposition exercises, so that the participants could form muscle memory.
Before the training begins, the coach leads the participants to do a good job of warm-up training before launching, fully exercise their limbs and stretch all parts of their bodies. In the process of training, we should teach swimming skills such as familiarity with water, holding your breath and taking a breath. In view of the uneven swimming level of trainers, the trainees are divided into "intensive group" and "training group". The "intensive group" pays attention to the standardization of movements and appropriately increases the swimming distance and intensity. The "training group" is conducted step by step from familiarity with water, kicking, diving and short-distance swimming, and a tailor-made training "package" is made to improve the skills of the club and strengthen the weak to ensure the overall level.
At the end of the training, He Xionghan, the deputy battalion chief, organized the swimming training graduation examination. During the examination, Li Junyan, a member of the training team, choked in the last 50 meters. Fortunately, he adjusted his breath in time to avoid accidents. "I have no regrets in this examination, and I tried my best. I swam the last 50 meters a little hard. Fortunately, I adjusted my state. The reason why I tried so hard is that when saving people, a few seconds may be one." Li Junyan, a participating team member, said.
After this swimming training, the team members improved their swimming skills and achieved the expected training effect. In the next step, the detachment will promote and popularize the training results, give play to the role of "passing, helping and leading", further strengthen the ability and quality of commanders and soldiers in water rescue, realize the winter training goal that all staff can swim, comprehensively improve the team’s professional quality and winning skills, and lay a solid foundation for the next step of water rescue training.
Reporting/feedback

Take the grassroots warm-hearted spree in the Spring Festival and have a reunion dinner with the students staying in Hunan Institute of Technology for a warm New Year.

Red Net Time February 5 th(Reporter Pan Jin correspondent Yang Huan Wang Huilei) On February 5th, the campus of Hunan Institute of Technology was filled with a strong flavor of the New Year. Zhang Xiaogang, vice president, and seven students who stayed in the school got together for a reunion dinner to welcome the Spring Festival.

"Where is your hometown? It’s the first time to stay in school for the winter vacation. Are you used to it? Remember to call mom and dad every day to report peace. " Zhang Xiaogang cordially communicated with his classmates, and sent a nut package and milk on behalf of the school. In the laughter, everyone talked about the new achievements and development of the school and looked forward to a better tomorrow.

"Mom and dad, don’t worry, I am very safe at school and have a very fulfilling life. The school also invited us to have a reunion dinner! " Zhao Yifan happily shared her life in school with her family in the video.

Picture 3.png

Get together for the New Year.

"Although we didn’t go home for the New Year during the epidemic, the care of the school made us feel the warmth of home." This winter vacation, Zhao Yifan and Li Yanqing, majoring in visual communication in 2019, and Cui Yaqian, majoring in product design in 2018, moved to the international students’ apartment with centralized accommodation and became new roommates.

In late January, Hunan Institute of Technology started the "winter vacation mode". Due to the epidemic situation, many students in the school did not return home. In order to protect the life safety and physical health of every student, the school has formulated the strictest and most detailed measures in epidemic prevention and control, accommodation arrangement, campus management and control, logistics support, etc., designed several sets of emergency plans, and conducted safety inspections around key links such as fire safety, construction safety and laboratory safety in student apartments, student canteens and laboratories, weaving a dense epidemic prevention and control network to be a strong pillar and warm harbor for students.

Picture 1.png

The teacher helped the students move.

"Come on, give me the luggage, and we will’ move to a new home’." On the morning of January 22nd, in front of Xuehai Building, Liu Cheng, deputy secretary of the Party Committee of the School of Design and Art, and Wang Huilei, director of the Student Affairs Office, and others helped to carry the luggage and daily necessities of several students staying in school to their cars. Considering the convenience and safety of staying in school, the school decided to arrange the students staying in school in the international student building, and provided them with small household appliances such as induction cookers and kettle to facilitate their daily needs.

"Tell me what you want to eat and I’ll make it for you. Both New Year’s Eve and New Year’s Eve come to my house for the New Year! " After settling the students down, Teacher Wang Huilei sent them an invitation.

"Teacher Wang also sent us eggs, milk, grapefruit and apples many times." Li Yanqing said.

Picture 2.png

Students staying in school do design in the school studio.

In order to ensure these students’ normal study and life at school, the school arranged for them to stay in centralized accommodation for the first time, and specially opened direct drinking water, hot shower, self-help laundry, air conditioning and other service facilities for their dormitory to meet daily accommodation needs; Provide work-study jobs so that they can get exercise in social practice; Open relevant professional studios to facilitate them to carry out learning and science and technology activities during their school days; Arrange the teachers on duty to pay attention to their life and physical and mental state at any time, and visit and communicate regularly.

Arriving at the product design studio at 8: 00 in the morning to draw drawings and do design is Cui Yaqian’s daily routine during her stay in school. "The school not only provides free accommodation, but also opens a studio for me to study. I want to make good use of this time and improve myself." Cui Yazhen said.

This peace of mind is my hometown. For this peace and harmony, the school welcomes the safe and happy year hand in hand with the students staying in school with warm-hearted, caring and attentive services.

What if there is fog in the car in winter?

There are six solutions to fog in driving cars in winter:

1, to open the window, convection of air, the principle of this method is the same as open air conditioning cold air.

2. To use the cool air to demist, you only need to select the air conditioner position at the equivalent cold air gear, or you can use the cold air blown by the air conditioner to demist. When the cold air is turned on, you don’t need to turn on ac but turn on the external circulation.

3. Use the hot air made by the heating system to dry the fog on the windshield inside the car. At this time, be sure to choose the external circulation mode.

4. Mix some detergent with some water and smear it on the inside of the windshield of the car window or on the surface of the rearview mirror, which can also have the same effect.

5. Spray anti-fog agent for vehicles, spray it evenly on the window and wipe it clean. At this time, a transparent protective film will be formed on the window to prevent the formation of fog.

6. Fog on the front and rear windshields can turn on the automobile defogging function, which can effectively reduce the moisture, fog and frost on the surface of the front and rear windshields and the exterior rearview mirror, and improve the visual field.

In the 2028 Los Angeles Olympic Games, squash and flag football will be added.

  China News Service, Los Angeles, October 16 th, 2028 Los Angeles Olympic Games will add five major events: baseball/softball, cricket, stick tennis, squash and flag football. Among them, squash and flag football are included in the Olympic Games for the first time.

  On the 16th, the 141st plenary session of the International Olympic Committee held in Mumbai, India, voted to adopt the proposal of adding the above five sports to the 2028 Los Angeles Olympic Games.

  International Olympic Committee President Bach said that the choice of these five new sports is in line with American sports culture. While bringing international sports to the United States, it also shows the world the iconic sports of the United States. The participation of these sports will make the Los Angeles Olympic Games unique, and will make the Olympic movement related to the new athletes and fans in the United States and even the world.

  Kathy wasserman, Chairman of the Organizing Committee for the 2028 Los Angeles Olympic Games, said that she believed that we would have the opportunity to create the most remarkable Olympic Games for the world in Los Angeles, which would bring great opportunities to enlarge the story of the Olympic Games and attract new audiences.

  Baseball/softball, cricket and stick tennis were all Olympic events, and squash and flag football were included in the Olympic events for the first time.

  Pierre Troche, president of the International American Football League, said that this is an important moment for our sports, and I believe that flag football will bring an exciting new level to the Olympic Games.

  Zina Wooldridge, president of the World Squash Federation, said that she was extremely happy that squash was selected for the 2028 Olympic Games. Squash is a dynamic, diverse and competitive sport, which is very suitable for the Olympic Games. We look forward to being a part of the unparalleled Olympic experience. (End)

Reporting/feedback

Cold air! Smog! Typhoon! Snowfall! What’s the weather like there?

  CCTV News:Today, the north will welcome a cold air, and the wind will cool down in most areas; There are moderate haze in Beijing, Liaoning and Shandong, and severe haze in some areas, and the air quality will be improved this weekend; There is still heavy rainfall in Hainan, and typhoon Sally Jia is approaching step by step.

  △ Screenshot of the website of the Central Meteorological Observatory

  Strong cold air hits the north and the local temperature drops by 12℃

  

  Starting today, a medium-intensity cold air will affect most parts of northern China from west to east, bringing strong winds and cooling weather. Among them, northern and eastern Xinjiang, most of northwest China, most of Inner Mongolia, northern North China and northeast China will have a temperature drop of 4 ~ 8 degrees successively, and the local temperature drop in northern Xinjiang can reach 10 ~ 12 degrees.

  On 16th-17th, this cold air will arrive in Northeast China, when the highest and lowest temperatures in Northeast China will drop to the level close to the same period of the year.

  Reminder: When the temperature drops, you should put on more clothes, not just manners but temperature!

  In many places in Xinjiang, the temperature in Urumqi fell below freezing point.

  Xinjiang is the key area affected by this cold air, with strong winds, cooling, rain, snow and dust almost all coming into battle. For Xinjiang, this will be the strongest cold air in the second half of this year. From the night of 14th to the early morning of 15th, the minimum temperature in Urumqi, the capital city, will drop to about 0℃, which is the lowest temperature since the second half of this year, and the first frost appears in some areas.

  

  Affected by it, it is expected that most areas in northern Xinjiang will experience the process of rain to sleet or pure snow today and tomorrow, especially along the northern side of Tianshan Mountain, where there will be moderate to heavy snow. There may be sleet in Urumqi today, which will be the largest first snow in northern Xinjiang since the second half of this year.

  Reminder: The process of rain and snow will cause some roads to freeze, reduce visibility and make the roads slippery, so you need to slow down when driving.

  The local visibility of Beijing’s heavily polluted days is less than 500 meters.

  Before the arrival of cold air, the haze weather in North China, Huanghuai and other places will continue. Today, there are moderate haze in Beijing, northern Tianjin, eastern Liaoning and southern Shandong, and severe haze in some areas. From tomorrow, due to the influence of cold air and rainfall, the haze weather in the above areas will gradually weaken and dissipate.

  

  △ On October 14th, Beijing issued a yellow warning with local visibility less than 500 meters. (Photo from vision china)

  This morning, the relevant departments in Beijing issued a yellow warning of haze, a blue warning of heavy air pollution and a yellow warning of heavy fog. The visibility in Beijing is about 1 km, and the local area is less than 500 meters. The relative humidity of the air is close to saturation. Remind the public to do a good job of health protection such as wearing masks when going out, and reduce outdoor sports.

  Tomorrow, there will be light rain in Beijing, which can remove pollutants to a certain extent, but the effect is limited. After the rain, it will cool down, but there is no obvious "north wind". On the 16th day after tomorrow, the wind will turn to the north wind, and the wind force is expected to be two or three levels.

  

  △ On October 13th, Beijing was shrouded in smog. (Photo from vision china)

  Reminder: Patients with respiratory diseases should minimize going out and wear masks when going out; Wash your face, rinse your mouth and clean your nasal cavity in time after going out, and remove the pollution residue attached to your body.

  There is still a heavy rainfall typhoon "Sally Jia" near Hainan. 

  Affected by the tropical depression and cold air in the South China Sea, the rain in Hainan was strong yesterday, with heavy rains in many places and heavy rains in the central and eastern regions.

  

  According to the monitoring of the Central Meteorological Observatory, the tropical depression in the South China Sea has landed on the central coast of Vietnam this morning, but its residual system will still be combined with cold air, bringing strong winds of magnitude 7-8 to the Taiwan Province Strait, the northern part of the South China Sea, the Beibu Gulf, the Qiongzhou Strait and the coastal areas of Hainan, Guangxi, Guangdong and Fujian. The gusts in some sea areas and regions can reach 9-10, and there will be heavy rain or rainstorm in the southeast of Hainan Island.

 

  △ On October 14th, qionghai city, Hainan Province, aerial photography was taken of villages surrounded by floods and soaked fields in Jiaji Town. (Photo from vision china)

  In addition, this year’s No.21 typhoon "Sally Jia" was generated in the east of the Philippines last night. It is expected to approach the eastern coast of Luzon Island in the Philippines, land on the above coast from the night of 15th to the morning of 16th, then pass through the Philippines, enter the eastern South China Sea on the evening of 16th, and gradually approach the eastern sea of Hainan Island, with increasing intensity. From the afternoon of 18th to the night, it will land or pass through the southeast of Hainan Island with the intensity of typhoon to strong typhoon, and it is also possible to sail westward from the offshore of the south of Hainan Island.

  

  According to China Weather Network, next week, South China may be hit by two typhoons in succession! On the far left is the tropical depression ↓

  

  Reminder: citizens should do a good job in typhoon prevention in advance and must strengthen their own safety precautions; The ship should obey the command and take shelter in the shelter; Stop all dangerous operations at high altitude and outdoors.

Hot comment: Is Christmas a "lover" or is the Spring Festival an "original match"?

  


  In recent years, imported Christmas has become more and more popular in China. According to a survey conducted by a domestic research institute at the end of last year, nearly 90% of the young people interviewed in 14 cities including Beijing, Shanghai and Guangzhou said that they would celebrate Christmas, and 37% of the respondents said that they would prepare for Christmas from January to December. This year’s Christmas atmosphere is even stronger. Before December, merchants in major cities began to be busy with Christmas business opportunities. There were various Christmas counters in the shops, and all kinds of Christmas goods began to sell well. The popularity driven by the market will continue until December 25, and the aftermath will continue. In contrast, the traditional Spring Festival in China is less lively and lively. Apart from the tired and crowded "road home" when the festival approaches, it is the Millennium New Year’s Eve dinner, or the family sitting around the TV watching the Spring Festival Gala, which is becoming a chicken rib. In many places, even setting off firecrackers has become a luxury. In this contrast, the Spring Festival in China seems to have become the "original wife" of China people’s aesthetic fatigue, while the Christmas on the foreign festival has become a hot "lover".


  Why did the Spring Festival lose its exclusive position?


  The wave of globalization makes it inevitable that Christmas will land in China. Globalization has made China a global economic power and trade power, and promoted the cultural and personnel exchanges between the East and the West. The novelty and curiosity brought to Chinese people by the arrival of the Christmas Festival is the main reason why Chinese people accept and embrace each other passionately. In short, it was love at first sight brought by the encounter of different cultures. When Christmas comes to China, in addition to maintaining her foreign flavor, she can also be considerate to conform to the aesthetic taste and commercial packaging of China people. For example, Santa Claus with a white beard puts on a Chinese Tang suit to encourage China people to shop on Christmas Eve … Christmas in China does not necessarily belong to family members, but it must belong to friends and lovers. Therefore, as lovers, Christmas and China people are still in a period of inseparable love. In this regard, the views of western media may be more objective. On Christmas Day 2004, Munny, a reporter from Newsweek in Beijing, said that he was very sad and homesick when he celebrated Christmas Day 10 years ago. At that time, almost no one in China celebrated Christmas Day. Now there are Christmas trees everywhere in Beijing. In Christmas 2005, the Financial Times wrote that China’s Christmas industry has occupied more than half of the world’s Christmas market. This year, even in Lhasa, a snowy plateau, Christmas has become a favorite of many people. In a word, open globalization and inclusive China culture make Christmas and China people have a good marriage. The Spring Festival is not only embarrassed to encounter the "cross-swords to win love" like the Christmas Foreign Festival, but also the two "Golden Week" holidays in China have distracted Chinese people from their yearning and expectation for the Spring Festival. The Spring Festival, though not abandoned, has lost its position of being the only one.


  Christmas is more expressive and imaginative in form than Spring Festival. Although Christmas originated from religion, it is rooted in real life. Santa Claus, Christmas balls, Christmas dinners, Christmas cards, Christmas hats, Christmas socks, Christmas trees, singing Christmas carols, and the church organizing a choir to "give good news" on Christmas Eve. Colorful festival forms make children full of fairy-tale imagination, make young people get warm and romantic love, and make middle-aged and elderly people enjoy family reunion. Christmas came to China, although the religious color faded a lot, but the richness in form was magnified by Chinese people. On the other hand, the Spring Festival is monotonous in form, and traditional folk customs are either full of superstition and abandoned, such as offering sacrifices to ghosts and gods; Either it is banned for some reason, such as fireworks; The Spring Festival Gala, known as the modern folk custom, is a spoon-feeding passive appreciation. In addition, the Spring Festival is often prone to gambling, bribery and other bad habits. The overcrowded "Spring Festival travel rush" brought by the Spring Festival has plagued several hundred percent of chronic diseases. In contrast, Christmas is more relaxed and free than the Spring Festival, which makes people feel physically and mentally exhausted.


  Compared with the Spring Festival, Christmas is also very different in connotation. Around Christmas, it is also a period when foreigners spread their love more intensively. According to foreign media reports, this Christmas, about 5,000 men, women and children in Liverpool, England dressed up as Santa Claus and participated in the annual "Santa Claus Race". In London, you can often see fund-raisers dressed as Santa Claus holding small red buckets to raise money for various poverty alleviation activities. In the United States, it is also a tradition for various organizations and groups to carry out charity activities during Christmas. For example, the Heat, an American NBA team, held a lottery charity sale outside the Dolphin Mall in Miami. As donation has become a Christmas tradition, its connotation has a heavy human love. Although on the eve of the Spring Festival, China will also offer sympathy and relief to the poor and weak, but it is mostly led by the government and lacks the conscious participation of the people. However, the cultural habit of debt collection at the end of the year makes it impossible to compare the humanistic care of the Spring Festival with the charity before Christmas. Although Chinese people only love the shape of Christmas for the time being, "beauty is in the eye of the beholder" and may gradually learn the core of Christmas charity in the future. If so, the original impression of the Spring Festival may be old-fashioned and wooden, and I am afraid it is stingy.


  Support for the Spring Festival


  Even if Christmas seems to be a lover who can’t give up, don’t forget the Spring Festival as a traditional original. Open China can embrace and accommodate different cultures similar to Christmas, but it is natural to defend and stick to its traditional festivals. Give us advice on the Spring Festival, not only to strengthen its position as an "outline", but also to give it the wings of globalization, so as to make it an international festival like Christmas and enhance China’s soft power.


  In this regard, the author has the following suggestions: First, the lively form of Christmas is grafted onto the Spring Festival, so that the young and avant-garde people can postpone their "love" to the Spring Festival and add vitality to our rigid folk custom of the Spring Festival. For example, learn from the religious legends and related patterns of Christmas, improve the legend of "Year", add a little imagination to children’s lucky money, give young people more freedom, and even create an auspicious symbol representing the Spring Festival like Santa Claus. Although Santa Claus originated from ancient myths, its image began in the middle of the 20th century. It can be seen that tradition can add fresh elements. To rejuvenate the Spring Festival, there must be expressions suitable for all ages.


  The second is to absorb the reasonable core of Christmas and abandon the dross of the Spring Festival. While getting rid of bad habits such as praying to God, worshipping Buddha and gambling, we should increase more folk charity and mutual assistance activities, and shape the Spring Festival as the beginning of "giving love" in a year, while diluting some utilitarian colors of "gambling head" and "praying for the blessing of the coming year".


  The third is to form a "festival community" with Christmas, New Year’s Day and Valentine’s Day. With the help of the international appeal of the three, we can carry out some festival-coherent activities, such as regional or even national fun competitions, to promote and improve the Spring Festival, so that China and the international community can enjoy the charm of combining Chinese and Western.


  Of course, festivals are an important carrier of culture. In order for the Spring Festival to carry forward China culture and even become an international festival, it will ultimately depend on the rapid development of China’s economy and the improvement of its comprehensive national strength. (Zhang Jingwei)

Editor: Zhu Zhen