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[EV Vision Multi-vehicle Shopping Guide] In recent days, international crude oil prices have skyrocketed, and domestic refined oil prices have risen for six consecutive years, entering the "9 yuan era". The next round of refined oil price was carried out last week, and analysts pointed out that No.95 gasoline will come to the "9 yuan" era in an all-round way.

The National Development and Reform Commission announced: Last week, international oil prices surged and fell. On average, the oil prices in Brent, London and WTI, new york increased by 13.32% compared with the previous price adjustment cycle. Affected by this, the domestic retail prices of gasoline and diesel have increased accordingly. Affected by the epidemic situation, the Russian-Ukrainian conflict and other global crisis situations, global inflation prices and oil prices have reached unprecedented highs. The cost of fuel vehicles has greatly increased. Are new energy vehicles, especially pure electric vehicles, more fragrant?

Mileage anxiety, charging queues, discounts on battery life in winter, and fear of turning on air conditioners in winter, etc. When faced with these problems, most car owners are definitely "buzzing". With the rapid development of electric vehicles, many models are equipped with large battery packs with long battery life. Today, the cost of fuel vehicles has greatly increased. It is really time to consider a pure electric vehicle with long battery life, saving money and no mileage anxiety. Come and see the following models!

ARCFOX polar fox alpha s cross-border style is spiritual.

Features: Magna teamed up to build, with large space and rich intelligent configuration.

Price: 251,900-344,900 yuan

Cruising range: 708km(708S+)

In recent years, CROSSOVER style has become popular, and more and more SUVs have begun to adopt slip-back design, and the style has gradually become a car/sports car. Consumers have long been accustomed to it, and even turned from disgust to real fragrance.

When I first saw Alpha S, the polar fox, I felt a little edema, turned around and changed my mind. It was fat but not greasy, with simple and elegant lines and a feeling of not being angry and arrogant. After reading it for a long time, I found that its design is spiritual, and I was attracted by its temperament in a trance.

The Alpha S in the front of the car is highly similar to the Alpha T, especially the divergent shape of the "X" ray on the front face highlights the DNA language of the ARCFOX polar fox brand, which gives people a momentum for vehicles to break through.

The side of the car body has a more sense of design, full of cross-border flavor, compatible with the directors of cars, station wagons and SUVs, and the practicality of the face value has been well integrated. What can’t be ignored is its handsome multi-frame wheel hub with sharp lines and aesthetic feeling, and the high-end taste is reflected in these details. The door handle has a hidden design, which is already the standard for high-end pure electric vehicles.

The body size of Alfa S is 4930mm/1940mm/1599mm, and the wheelbase is 2915mm. The body of the polar fox Alpha S is 104mm higher than that of the Han EV, and the wheelbase is 40mm longer than that of the 2875mm Tesla Model 3. The higher body and longer wheelbase make the driving space of the Extreme Fox Alpha S very spacious, and it is no exaggeration to say that it is a "mobile sofa".

The tail of the Alfa S is very heavy, and you can fully appreciate the "height" of this car when standing at the rear. The taillight adopts the left and right through design, and the two ends are sharp arrow shapes, which adds a bit of sporty temperament to it.

Extreme Fox Alpha S has a small ass, adopts the popular through taillights, and the bottom design is very similar to the front of the car. For consumers with obsessive-compulsive disorder, this coordination is still very healing.

The ordinary version of the Extreme Fox Alpha S has four models, with the price range of 25.19-344,900 yuan, and there are three endurance versions of 525km, 603km and 708km. Suppose you have a budget of 300,000 yuan now, and pay special attention to quality, detail and practicality, but don’t need strong dynamic performance. For friends, the price of 281,900 yuan is a good choice.

Weilai family: Our family has more than 100kWh battery packs.

Features: fashionable and avant-garde design, strong technology configuration.

Price: 328,000-624,000 yuan

Cruising range: 500km-1000km

First of all, let’s talk about Weilai, which is equipped with the most battery models above 100kWh.

At NIO Day 2021 last year, the ET5, the second pure electric car of Weilai, was officially released and pre-sold. The new car launched 75kWh and 100kWh models. The pre-sale price before subsidy is 328,000-386,000 yuan. In addition to fashionable and avant-garde design and strong technology configuration, it is also a highlight that ET5 can be equipped with a 150kWh battery pack. The characteristics of solid-state battery, such as high capacity density and small size, can make ET5 still have a beautiful posture of the car while ensuring long battery life.

In fact, it’s not just ET5. Now, the five models of Weilai, from ET5 to the earliest ES8, basically cover the mainstream high-end electric vehicle field. Moreover, with the current technical positioning of Weilai, all models can be equipped with 150kWh battery packs. After the option, the NEDC cruising range of ES6 and EC6 can exceed 900km, while the cruising range of ET5 and ET7 will exceed 1000km.

According to EV Vision, the long-awaited solid-state battery will meet with us in the fourth quarter of this year, but please rest assured that the price of 150kWh solid-state battery package is definitely not cheap. If you have a Weilai, or want to start with a Weilai, would you like to have a taste and be the first person to eat crabs?

Tesla: You have to use a big battery to run fast, but I’m so expensive!

Features: fast acceleration, strong assisted driving and many scientific and technological configurations.

Price: 88.999-1.05999 million yuan

Cruising range: 652km and 560km

After talking about Weilai, let’s take a look at Tesla, the "king of traffic" in the electric vehicle industry. In the current mass production of Tesla models. The 2021 Model S dual-motor all-wheel drive version with a price of 889,990 yuan and the 2021 Model X dual-motor all-wheel drive version with a price of 939,990 yuan are all equipped with 100kWh battery packs, and the NEDC cruising range is 652km and 560km respectively. The prices of these two cars are not cheap, but the power level of these two cars is very brutal, so it is impossible without a large-capacity battery pack under the super power level.

As far as we know, there are currently three battery suppliers for Tesla. The domestic battery suppliers for Model 3 and Model Y are LG Ski in South Korea and Contemporary Amperex Technology Co., Limited in China. The imported Model S and Model Y use battery packs provided by Panasonic of Japan. In order to further control the cost, Musk has previously admitted that Tesla is also considering developing its own power battery.

According to EV Vision, there is also news that Model 3 equipped with 100kWh will also enter the consumer’s field of vision. In my opinion, unlike Weilai’s smaller solid-state battery, Tesla pursues practical benefits in battery research, and cost control is what it values most at present.

Mercedes-Benz EQS is not to be outdone, more than 100kWh is not negotiable.

Features: stylish design and strong technology configuration.

Price: 1,079,600-1,518,600 yuan

Cruising range: 849km

In December last year, EQS, the new flagship model of EQ family of Mercedes-Benz, was officially launched. The new car has launched four models, and the sales price range is 1.0796-1.5186 million yuan. This new car can be said to be the first model based on ——EVA, a brand-new pure electric platform of Mercedes-Benz, which is essentially different from EQC and other "oil-to-electricity" models. At EQS, Mercedes-Benz presented the first battery pack with a capacity of over 100kWh, with a capacity of 111.8kWh and a comprehensive cruising range of CLTC of 849km.

Mercedes-Benz EQS incorporates the latest design elements of EQ family, and the overall appearance is full of movement, especially the slip-back design is somewhat similar to CLS models. The side of the car body adopts an arch design, the lines behind the B-pillar are full and smooth, and the length of the hood in the traditional sense is shortened, which makes the posture of the whole car move forward further. It is worth mentioning that the drag coefficient of EQS is as low as 0.20, making it the lowest production model in the world.

Mercedes-Benz has adopted a battery pack of 111.8kWh. The cruising range of EQS 450+ model can reach 813/849km under CLTC, and the official minimum power consumption per 100 km is only 14.2kWh/100km. The EQS 580 4MATIC model adopts the dual-motor architecture, and the maximum power of the system reaches 380kW, and the fastest acceleration time is 4.4s The power is not outstanding in electric vehicles at this price, but EQS pays more attention to the driving quality. It is worth mentioning that EQS 580 4MATIC curb weight is 2.7t, but the cruising range can reach 720km under CLTC working condition, which is considered to be relatively excellent in its class.

In the eyes of most people, the price of Mercedes-Benz EQS is still expensive, but you can’t deny that EQS is really a jaw-dropping product. Compared with the products before EQ series, it has a lot of innovation in all aspects, at least for consumers who want to buy luxury electric vehicles. It provides a better choice.

BMW iX Intelligent Emotional Technology knows you better.

Features: stylish design and rich intelligent configuration.

Price: 746,900-996,900 yuan

Maximum cruising range: 665km

BMW iX is BMW’s latest pure electric flagship model, and it is also the only one of BMW’s existing models with a battery pack of more than 100kWh. The guide price of the new car is 746,900-996,900 yuan. The new iX series combines the technological crystallization of BMW Group in innovative fields such as digital interconnection and electrification. Moreover, the three models of the family will bring the future luxury travel experience beyond electric to China consumers with minimalist design, Shy Tech stealth technology, innovative digital luxury, BMW electric driving interest and the concept of sustainability throughout.

According to official information, the BMW iX xDrive50 is driven by dual motors, with a maximum power of 385kW, equipped with a ternary lithium battery pack of 111.5kWh, and a comprehensive cruising range of CLTC of 665km. At present, the battery suppliers of BMW in China are Contemporary Amperex Technology Co., Limited and Yiwei Lithium Energy.

Compared with Mercedes-Benz EQ series, BMW’s sales performance in the near future is still relatively excellent, and the appearance rate of iX3 is obviously higher than that of EQC of Mercedes-Benz, which has a wider consumer group. However, like the problems encountered by Mercedes-Benz EQS, many people still think that the price of BMW iX is on the high side. If there are some concessions in the later period, it is still worth considering.

Domestic car companies compete for every inch of land, so Zhiji, AION and Extreme Krypton can make a difference together.

In addition to the traffic ceilings of new forces such as Weilai and Tesla mentioned above, as well as luxury brands such as Mercedes-Benz and BMW, in fact, our domestic independent brands have never relaxed. For example, Zhiji Automobile of SAIC, AION of GAC and Kyo of Geely all have models equipped with large-capacity batteries, which set a good example for domestic car companies.

The luxury pure electric car with the combination of performance and comfort of Zhiji L7

Features: excellent performance, comfort and rich intelligent configuration.

Official price: 408,800 yuan

Maximum cruising range: 1000km

Zhiji L7 is positioned as a medium-sized and large-sized pure electric car. Its design and positioning are somewhat similar to Weilai’s ET7. The new car comes standard with a 93kWh battery pack, and the model equipped with a 115kWh battery pack will also meet with you soon.

It will be equipped with a high-performance all-wheel drive system. The maximum power of the motor is 400kW and the maximum torque is 700 N m. According to official news, the acceleration time of 0-100km/h is only 3.9s s. In addition, the combination of front double wishbone+rear five-bar independent suspension, plus a two-way 12-degree rear wheel steering system, makes Zhiji L7 more flexible. In terms of battery life, the new car will be equipped with 93kWh battery as standard, with 115kWh battery. The world’s first silicon-doped lithium supplement technology can achieve a single energy density of 300Wh/kg and can support a battery life of nearly 1000km.

Zhiji Automobile, backed by SAIC, Zhangjiang Hi-Tech and Alibaba, has convincing hard power. It’s just that since the pre-sale of Shanghai Auto Show last year, Zhiji L7 has kept consumers waiting for too long. Fortunately, it will officially meet us in three months, so please wait patiently.

AION LX Plus intelligence, endurance and luxury

Features: Intelligent, comfortable and rich in configuration.

Subsidized price: 286,600-459,600 yuan.

Maximum cruising range: 1008km (Thousand Miles Edition)

Good meals are not afraid of being late. After Guangzhou Automobile Ai ‘an successively launched AION S Plus and AION V Plus, AION LX Plus, the flagship model of Guangzhou Automobile Ai ‘an, arrived late.

AION LX Plus is positioned as "the flagship of intelligent and thousands of miles pure electricity", focusing on intelligence, endurance and luxury. The main target consumers are the new middle-class elite "China upstart" who are wise and confident, pursue superior life enjoyment and have strong national pride. They are more willing to pay for leading technology, time efficiency and high quality. AION LX Plus will bring them high-value products and high-end life experiences with leading product strength.

Among the existing models, the Qianli version is absolutely the same as the ceiling. It uses a single motor with a maximum power of 180kW, and its highlight is that it is equipped with a ternary lithium battery pack with a capacity of 144.4kWh, which is also the largest battery capacity among the models we introduced today. Officials say the NEDC cruising range of this car has reached 1008km.

The battery life of 1008km is indeed worthy of the name "Thousand Miles Edition", but the price of this model of Thousand Miles Edition is not cheap. This version of the model will be delivered in the second quarter of this year, and we will wait and see whether it can stand out from other models.

ZEEKR 001 pure electric station wagon, let’s have a trip.

Features: Intelligent, comfortable and rich in configuration.

Subsidized price: 299,000-368,000 yuan.

Maximum cruising range: 712km (WE version of ultra-long cruising single motor)

Today’s last model, we left it to ZEEKR 001. If Mercedes-Benz EQS is the most expensive model we introduced today, ZEEKR 001 is the most cost-effective and personalized model we introduced today.

ZEEKR 001 has launched two models with long battery life, both of which use 100kWh ternary lithium batteries, of which the NEDC with long battery life of single motor WE version is 712km, and the NEDC with long battery life of double motor YOU version is 606km. According to EV Vision, Contemporary Amperex Technology Co., Limited is the main supplier of krypton.

If you want to buy an electric car with less than 300 thousand and 100kWh, then ZEEKR 001 is the best choice. If you think that the power of the single motor version is not enough, it is also possible to directly connect the two motors. The power *2 and the battery life will be less than 100 kilometers.

Editor’s summary: These models we introduced to you today may be a little niche for most consumers. After all, these long-life versions are all over 300,000 except for the Extreme Fox Alfa S 708S+ and ZEEKR 001, which are not very cheap. Considering the cost, I’m afraid it will take some time to truly realize the "freedom of endurance", but these models with long battery life let us see some light. With the gradual popularization of infrastructure, electric vehicles may be able to achieve an activity radius or a long-distance lifestyle close to that of fuel vehicles without a large battery pack.

[Know the way of car observation] Ten yearsBefore, new energy vehicles were like a spring breeze, favorable policies continued, the capital market was surging, and new forces to build cars were born. The new energy market was full of vitality, reaching more than 400 at its peak. With the help of capital, the new forces bid farewell to the "PPT grand blueprint" on paper, achieved a historic leap from "0 to 1" and officially opened a confrontation with traditional car companies in the market.

However, it is not easy to be new, and it is even harder to survive. In the past two years, the domestic market environment has turned sharply, and the new energy automobile industry is facing reconstruction. Under the double blow of the cold winter and the epidemic situation in the automobile market, the negative news of the new forces of making cars continued, and some new forces were eliminated in the "survival war" and left the scene sadly. During the ups and downs, these new forces can’t achieve the leap of life and death, and it is inevitable to eliminate bad luck.

Yundu automobile: from glory to loneliness

Yundu Automobile, which once sold 20,000 vehicles in 2018, is caught in the storm of production suspension, or will become the first "new power enterprise" to go out in 2022.

Founded in 2015, Yundu Automobile became the second new energy passenger car manufacturer in China to pass the examination of the Ministry of Industry and Information Technology. In October 2017, when Tesla still had a headache for production capacity in the United States, Yundu Automobile had released its first model, "Yundu π1". As the first batch of new power vehicles in China, "Yundu π1" enjoyed the subsidy and care of new energy policy earlier than "Wei Xiaoli", and Yundu π2 was successfully listed in only half a year.

When Weilai Automobile had only one model of Weilai ES8, and when most of the "new forces in building cars" were still in the "PPT" stage, Yundu Automobile had already realized the whole process of "R&D, delivery and after-sales", and in 2018, it achieved a brilliant sales of 26,000 vehicles, which was simply "the peak of debut".

However, the instantaneous brilliance of Yundu automobile obviously did not last forever. In 2019, sales declined, executives left, financing was weak, product quality problems occurred frequently, and industry competition became increasingly fierce. Yundu automobile gradually fell behind in the tide of new energy vehicles, even the previously planned Yundu X-π concept car and Yundu π7 were delayed.

Yundu Automobile, whose sales volume continues to be sluggish, "has no such car" in the eyes of consumers in just five years.

Future car: the future is uncertain, and the resurrection is indefinite.

After the negative news such as unpaid wages and broken capital chain was exploded in 2020, the future car began to be silent for two years. Recently, Guanwei was suddenly updated, and the parent company, Beijing Great Wall Huaguan Automobile Technology Co., Ltd., officially announced the signing of a formal merger agreement with SPAC Mountain Crest Acquisition Corp., and the future car will go overseas for IPO, with a pre-investment valuation of 1.25 billion US dollars. A series of actions show that the future car has not given up. Is it really necessary to "resurrect" the future car with "uncertain future"?

As the earliest batch of new car companies in China, Future Auto was established by Great Wall Huaguan in February 2015, specializing in the production of pure electric supercars. Because of its superb attainments in design, it is often compared with Porsche Taycan.

In August 2018, the K50, the first product of Future Auto, went on the market, positioning itself as a high-performance electric sports car. After subsidy, the price was as high as 686,800 yuan, which was the most expensive model among the new forces in China at that time. However, apart from the pure electric drive and super-running appearance, the product strength of K50 is not outstanding. The cruising range of 380km under NEDC condition and the acceleration ability of 4.6s are obviously not in line with its price of nearly 700,000, so the K50 will only end up selling 131 vehicles in one and a half years.

In the face of bleak product sales, the future car has experienced a break in the capital chain, employees asking for wages, withdrawing stores, etc. It was once hotly debated because of "no future", and even the news of bankruptcy was repeatedly reported. The official said that the future car will create a "private customization" mode and realize scale customization, and "customized service" is also the core selling point of the future car merger and reorganization bet. However, customized solutions are not uncommon in the automobile industry, and the rivals of future automobiles will be a number of domestic new energy automobile enterprises with stable development, such as Guangzhou Automobile Ai ‘an and Tucki, and the challenge is difficult to imagine.

Sailin Automobile: A Joke-making Expert

From the appearance of the Bird’s Nest to the listing auction, from the super sports car to the old man’s joy, it only took four years for Sailin Automobile to grandstand and die of illness.

Recently, an auction message about "Jiangsu S Automobile Company" issued by Nantong Intermediate People’s Court appeared on Ali auction platform, which auctioned an industrial land of nearly 940,000 square meters in Rugao City, Jiangsu Province with a value of 2.38 billion, which is the Nantong base of Sailin Automobile in Jiangsu Province.

The predecessor of Sailin Automobile was founded by Steve Sailin, a former American racer. The original product was a modified Ford model. Later, the self-developed supercar Sailin S7 was on the verge of bankruptcy and was packaged and sold to senior lawyer Wang Xiaolin. On July 20, 2019, Sailin Automobile spent 300 million yuan to hold a grand automobile brand launch conference in the Bird’s Nest, which was called "the most embarrassing in history". There were many star platforms such as Hollywood superstar Jason Statham, and Wang Xiaolin told the story of Sailin’s glorious history, introduced several Sailin supercars, and said that Sailin Automobile would help more people realize their dream of supercars.

Ironically, however, after rendering the scene momentum and atmosphere in place, Sai Lin’s first mass-produced electric car "Maimai" was unveiled at the finale. This two-door two-seat mini-electric car with a starting price of only 158,800 yuan and a battery life of 305km is no different from "Old Man Le", which obviously forms a huge "contrast" with the luxurious press conference that was built with huge investment. What is even more ridiculous is that "Old Man Le" only sold 9 vehicles two months after its listing, and only sold 27 vehicles in total by the end of May 2020, which became a big joke in the automobile industry.

However, Sai Lin’s jokes can be far more than that. A series of farce such as employee’s real name reporting, employee’s salary arrears, the escalation of shareholder conflicts, and the founder’s patting his ass to go abroad to "support the elderly" have frequently caused heated discussions.

Perhaps "being listed for auction" is the destined destination of Sailin Automobile.

Baiteng Automobile: Bankruptcy and liquidation, hopeless mass production.

After struggling for more than a year on the "line of life and death", Baiteng Automobile was finally awarded the title of "burning 8.4 billion yuan in three years to make a mass production car" and formally applied for bankruptcy liquidation.

Since its establishment in 2017, Baiteng Automobile has carried out six rounds of financing, with a total amount of 8.4 billion yuan, including many well-known enterprises such as China FAW, Tencent Investment, Foxconn, etc. However, this new car-making star, once regarded as the most promising new force, has spent 8.4 billion yuan but still can’t build a mass-produced car.

M-Byte, the first product of Baiteng Automobile, gained enough attention with its interior at the beginning of its appearance. The 48-inch comprehensive large screen is divided into three display areas, with driving-related information displayed on the left and navigation and other services displayed on the center and right. This nearly 50-inch large screen is full of gimmicks. At that time, the official also said that the new car will be officially put into production in mid-2020. However, under the catalysis of epidemic situation and market competition, the dream of mass production of Baiteng Automobile has failed.

In June, 2020, Baiteng laid off employees with unpaid wages, the factory was cut off from water and electricity, and the office rent was cancelled one after another. On July 1, Baiteng Automobile’s mainland business operation in China was shut down, which opened a long-term shutdown. It is necessary to know that at the beginning of the year, Baiteng executives vowed that they could achieve profitability and catch up with Tesla within three years. However, the fact is that in less than half a year, Baiteng Automobile was in deep bankruptcy, and the company legal person patted his ass and left a chicken feather.

Guo Zhijun: Didi may become a life-saving straw

As a member of the second echelon of the new force to build cars, Guo Zhijun Automobile belongs to SINOMACH. Since its establishment in 2017, it has only completed equity financing once. The existing models are GX5, GC1 and GC2, with an annual sales volume of only 2000, and its survival status is in jeopardy. Now it is the last straw.

Didi’s dream of building a car began in August 2021, and the unmanned vehicle route that it tried to take at the beginning of building a car ended in failure. This time, it chose Guo Zhijun as a partner to try to extend the car-making business to the C-end market.

As a marginalized brand in the new forces, Guo Zhiwei Jun can be selected by Didi, which may be quite a "chosen son". However, although cross-border car-making is a current market trend, it is also an "industry curse", which has defeated many players who have rushed into the market. Although Didi is related to automobiles, its own strength and achievements are more focused on the Internet. It is still difficult to create a world in the ranks of manufacturing.

Xiaobian has something to say:

After all, for most consumers, cars are not the product of "falling in love" after all, and quality and strength are the last word. Therefore, the new forces that are radical, bold and whimsical, utilitarian and purposeful will only die out.

Once entered the automobile industry as a "subversive", the new force of making cars is surging and fearless, and the future can be expected.

However, if you don’t accumulate steps, you won’t make a thousand miles. With the continuous development of the automobile industry, the elimination of the new energy market in the future will only intensify, and the new forces who want to survive in the fierce competition need more precipitation and accumulation.

Online celebrity Xiao D is shooting a short video of food.

　　On May 13th, this newspaper published the article "Is online celebrity Store Really That Hot?", which aroused widespread concern among readers. On qianjiang evening news’s official WeChat WeChat official account, many readers left messages to express their views. Some people think that the reason why the online celebrity store is popular is because the "Hanger style" is at work, and they will definitely not join in the fun. Some readers believe that high-quality dishes and services are really good marketing.

　　So, who is really famous for these online celebrity restaurants? What are the "processes" to build a online celebrity restaurant? What "potentials" must a online celebrity restaurant have? Recently, Qianbao reporter interviewed a team leader who built a restaurant in online celebrity.

　　After 90, the team moved to short videos.

　　One-stop to create online celebrity cuisine

　　Good-looking people are busy taking selfies, good-looking people are busy dancing, humorous people are busy making jokes, beauty fanatics are busy making up, and a group of people are busy finding places to eat for food. Xiao Xiao, born in 1992, has recently fallen in love with online celebrity D, Tik Tok, Hangzhou, and has been punching in two or three restaurants in his footsteps.

　　Recently, Xiao D’s short video entitled "The more you eat, the more single you are, the more you eat hot pot alone", and the total amount of praise including Xiao Xiao is 177,000. This is not Xiao D’s best achievement, and Xiao D is not fighting alone.

　　With the traffic in Tik Tok, Xiao D became "online celebrity" overnight and already has millions of fans; And large and small restaurants, the day before, were still unknown, and the day after, they followed Xiao D all over the network.

　　Lv Minghe is a content entrepreneur. More than a year ago, his team focused on the new media field in WeChat official account. This situation was broken last year, and Lu Minghe decided to make a short video, and the local store exploration field is one of the businesses. Xiao D is a member of its local short video team.

　　"Our company is called Hangzhou Shenxiu Technology. Take the local Tik Tok team in Hangzhou as an example. At present, there are a dozen people, mainly after 90 s and 95 s. Young people have a keen sense of fashion." Lv Minghe told reporters that the whole shooting and production process is similar to many weekly media. "The little friends explored the more fun stores with explosive potential in the early stage and took the initiative to find out."

　　Lv Minghe explained that the team has a topic selection meeting once a week. After discussing and determining the topic, they will contact the merchants, take out the schedule, try it on the spot, and finally edit the dubbing … … It’s not easy to create an exquisite short video. It takes one and a half days at the earliest. At present, the rhythm is to release 3 to 5 videos every week.

　　In Lv Minghe’s view, there are three so-called explosion potentials. First of all, it can be affordable. For example, there is a bathing center in Xiaoshan, where you can take a bath, steam and buffet, and you can live in a space capsule. 89 yuan can get it; Secondly, this store can have a certain reputation within the niche, for example, Shiba Inu’s cafe; Last but not least, it’s new and strange. For example, the first old-fashioned oyster house that focuses on pressure cooker oysters, even online celebrity used to queue up; There is also the founder’s head office of cut8pieces, which specializes in selling invincible brushed pizzas of various flavors, and a small shop that many people have heard of for the first time.

　　In just half a year, Lv Minghe’s team has built six numbers on the local Tik Tok platform in Hangzhou, and has accumulated 5 million Tik Tok powder. The advantages of local head matrix have been confirmed in Hangzhou and Beijing. "The schedule of some of our numbers has been scheduled for June." Lu Minghe revealed.

　　Short videos are easier to bring fire to a store.

　　Compared with other marketing methods, it is more economical

　　"In the early stage, we all went to sweep the street and find a store ourselves. Later, some merchants took the initiative to come to the door." Lv Minghe told reporters that many catering people have spotted this huge flow pool in Tik Tok and will invite them to shoot at the store.

　　"Compared with other modes of communication, short videos have a faster pace and a more centralized display of a store that is easy to catch fire. In a sense, it is a online celebrity propagation amplifier. " Lv Minghe gave an example. The short video of one person eating hot pot in just ten seconds received 177,000 praises, and the general broadcast volume was about 50 times of the praise volume, which means that the broadcast volume of this number reached more than 8 million. Not only that, in Hangzhou, basically, after one number digs out a store and becomes red, other numbers will keep up with the traffic, and then form a second spread.

　　Lv Ming got a good deal. According to the recent broadcast volume of its several numbers, ranging from 4.5 million to 550,000, with an average of more than one million, the market advertising price is less than 20,000 yuan, which is equivalent to playing 1 yuan for 50 times. "Based on the recommendation of AI algorithm, the audiences involved in these broadcasts, regardless of region or interest, are more accurate than in the past and the conversion rate is higher." In Lv Minghe’s view, there seems to be no more economical marketing method than short video, compared with sandwiched advertisement, building TV and WeChat official account, or compared with TV stations.

　　The time when the fragrance of wine is not afraid of the depth of the alley has passed, and in the fierce competition in the catering market, there is still the problem of marginal cost. The more people pay attention to the store, the lower the price of traffic.

　　The data shows that Tik Tok, Aauto Quicker and other short video platform users account for the vast majority of the post-90s generation. These people are self-respecting, have distinct personalities, dare to try new things, don’t like being indoctrinated, and are more willing to take the initiative to think and draw conclusions. This kind of user group is the main force of catering consumption. Nowadays, most of the post-90s and post-90s young people are only children. Many people rarely do housework, let alone cook. Eating is the biggest daily expense.

　　More importantly, in addition to actual consumption, consumers go to online celebrity stores to meet the needs of social sharing, such as pulling weeds (pulling out the desire to buy), punching cards, and making friends.

　　User message

　　@ Sister Xiao: When I go out to eat, I am afraid that there will be many people, and I will be finished. I don’t have to wait in line for any one. I won’t spend hours waiting in line for the delicious food. The world of eating goods really doesn’t understand.

　　@ Yeah: Last month, I went to Shanghai, and I went to Radio Lane Hot Pot, which was bursting in Tik Tok and couldn’t be hotter. I passed at 7 pm and didn’t eat until nearly 10 o’clock. After eating it, I really didn’t feel anything special, but it was so spicy that I doubted my life!

　　@ Yunxiao: If there is such a high queuing rate in another year, then I will serve you!

　　@ Prince: The best marketing of catering is high-quality and delicious dishes, intimate service and comfortable environment.

　　@Triss: I’m not interested in the "online celebrity" series, but I certainly don’t miss the delicious food. However … … Good taste, good environment, after eating the hot pot restaurant with no smell, it’s good to go to Hangzhou more! I can only say that the marketing planning of online celebrity Store is excellent.

　　@ Pure de Taste: I don’t like this kind of excitement the most. Many online celebrity stores have been popular for a while. After a while, there are no people at the door. You can eat whenever you want!

　　@ Yang Hanchun: In 2006, the slag-dropping sesame cake caught fire and cooled overnight! In 2008, the miscellaneous grains steamed bread, fire, overnight, gone! Online celebrity, blindly follow the trend … …

　　@ 丫丫丫丫丫丫: In fact, it is more interesting to do it yourself. You can do it differently and eat it differently. Too much practice makes perfect. It is a table of delicious food at your fingertips. It’s a shame to get together with friends.

　　Reporter’s notes

　　When online celebrity Store faded out of the circle of friends.

　　It’s not far from being out of breath

　　The food is warm and rich in color and strong in substitution. The short video will make the food content more appealing. Let users feast their eyes before eating, and the increment brought by short videos has opened up a new situation for the catering industry.

　　Is the online celebrity restaurant recommended by Tik Tok really worth visiting? Does online celebrity restaurant mean it won’t last long?

　　"Before visiting the store, we will refer to more objective comments such as public comments. If the evaluation is particularly poor, we will not go." In the interview, Lu Minghe told reporters.

　　Of course, any restaurant has a cycle, especially online celebrity restaurant, which focuses on explosive properties. It may not be difficult to become a temporary online celebrity, but it also means that your products and operations will be tested in the high expectations of consumers. It is not enough to have Tik Tok as an amplifier. We must use good products to retain customers.

　　It is an undeniable fact that many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. Some netizens concluded: "They are all online celebrity shops living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

　　Our reporter Chen Jie

　　[Aika Auto Domestic New Car Original]

　　On May 25th, Aika Automobile learned that the blind order (|) was officially opened for pre-sale at this year’s Shanghai Auto Show. The new car is divided into five models, with the price range of 148,000-188,000 yuan, of which the Cuiyu magic color suit costs 5,000 yuan, including Cuiyu magic color special car paint+Cuiyu double suede interior+double five-spoke pulse wheels+magic color exclusive car keys. It is reported that as a compact SUV built by Geely, Xingyue L is built based on CMA modular architecture. Compared with (|), the "L" in Xingyue L has the meanings of Larger, luxurious and subversive, not only the length and width of the car body, but also the space, power, intelligence, safety and other parts will be upgraded and will be officially launched at the end of June.

　

　　In terms of modeling, the front face modeling of Xingyue L is both simple and atmospheric. The energy matrix headlights use double-row three-section light sources, which are very penetrating and artistic after lighting, and together with the grille, form a very impactful front face modeling, which is more domineering with the large trapezoidal air inlets on both sides of the bumper. It is worth mentioning that all the headlights of Xingyue L come standard with LED light sources, with 126 LED bulbs. Each lamp is not simply turned on and off, but can be controlled separately, and different brightness changes can be defined. Later, more lighting effects can be achieved through OTA.

　　The middle net design of Xingyue L follows the family design language of the 4th generation product, the iconic straight waterfall vertical air intake grille, decorated with chrome trim strips, and matched with the Geely black logo in the center, which enhances the sense of grade and brand recognition, while increasing the sense of movement and luxury of the whole vehicle. The biggest highlight of the tail is the adoption of the popular through taillight group, which is more exquisite with the concave license plate frame design below.

　　Based on the brand-new "symphony of time and space" modeling design concept, the interior design of Xingyue L emphasizes more on starting from the perspective of people. High-grade suede fabric is widely used in the interior, and the exquisite pearl stitching is used. With the special suede seat with the ultimate skin-friendly touch, the exquisite, elegant and unique car interior is created for the vehicle. In addition, 72-color custom cockpit atmosphere lights, as well as the application of China elements such as oriental new rhyme weaving texture and Chinese knot, give cultural connotation to the interior space and pay attention to functionality and humanistic care.

　　Thanks to the top safety gene of CMA architecture, the headlight has the highest active safety lighting design, which meets the global five-star collision requirements. The illuminance reaches the second-class standard, the road illumination brightness is 150LX, the lighting distance is 175m, and the road illumination width is 23 m. There is also a unique light show function at the same level. Headlights can follow the rhythm of music minute by minute, and the lights reflect and are very shocking. At the same time, it also has a variety of rich functional configurations, such as automatic headlights, intelligent far and near light switching, three kinds of welcome lights, Goodbye farewell mode and so on.

　　It is worth mentioning that Xingyue L’s customized Bose advanced sound system adopts 10 high-performance speakers, Bose’s unique digital signal processing technology, and ANC’s active noise reduction function, and through accurate layout and exclusive customized tuning, it brings an immersive listening experience like visiting a music performance site.

　　In addition, the panoramic life integrated cockpit creates an "all-round space" for mobile life, and the instrument panel layout is 4.0, which is more in line with the man-machine layout, so that everything is just right, and the touch air conditioner control buttons make comfort at your fingertips. The IMAX screen (meter screen), which runs horizontally through the center console, is like a flat scroll, presenting users with colorful car life.

　　In terms of body size, the length, width and height of the new car are 4770×1895×1689mm and the wheelbase is 2845 mm. As for the power part, the Drive-E series 2.0TD engine of Xingyue L has two versions with medium and high power, matching the sixth generation electro-hydraulic four-wheel drive system of Borgwarner, which was first launched in China. The maximum power is 160kW(218 HP) and 175kW(238 HP), the peak torque is 325Nm and 350Nm respectively, the acceleration of 100 kilometers is 7.7 seconds, the braking distance is 37.37 meters, and the test score of Elk is 79 K. In terms of transmission, the 7-speed wet DCT gearbox and the 8AT gearbox from Aisin are matched respectively. In addition, the new car will also be equipped with 5G-AVP 1km unmanned parking technology, becoming the first vehicle equipped with 5G-AVP 1km unmanned parking system, and finally 1km unmanned parking will be realized.

Wonderful content review:

Geely KX11 will be launched at Shanghai Auto Show in the first half of the year.

The official drop of all models of Geely Automobile is 20,000 yuan.

Geely Satellite Project, which will be put into operation in October, was approved by the National Development and Reform Commission.

Provinces, autonomous regions, municipalities directly under the Central Government, Xinjiang Production and Construction Corps Ecological Environment (Environmental Protection) Department (bureau), Development and Reform Commission, competent department of industry and information technology, public security department (bureau), judicial department (bureau), finance department (bureau), transportation department (bureau, commission), market supervision bureau (bureau, commission), and State Taxation Administration of The People’s Republic of China provinces, autonomous regions and municipalities directly under the Central Government.

　　In order to strengthen the pollution prevention and control of waste lead-acid batteries and fight the tough battle of pollution prevention and control in an all-round way, the Action Plan for Pollution Prevention and Control of Waste Lead-acid batteries is hereby printed and distributed to you. Please earnestly implement the requirements and accelerate the work of pollution prevention and control of waste lead-acid batteries.

　　General Office of the Ministry of Ecology and Environment

　　General Office of Development and Reform Commission

　　General Office of Ministry of Industry and Information Technology

　　General office of Ministry of public security

　　General office of Ministry of Justice

　　General office of Ministry of Finance

　　General Office of Ministry of Transport

　　General office of the State Administration of Taxation

　　General Office of General Administration of Market Supervision

　　January 18, 2019

　　Issued by the General Office of the Ministry of Ecology and Environment on January 22, 2019

Action plan for pollution prevention of waste lead storage battery

　　In recent years, with the large-scale application of lead batteries in the fields of automobiles, electric bicycles and energy storage, China’s lead battery and recycled lead industry have developed rapidly. There are a large number of discarded lead-acid batteries, and the recycling of lead-acid batteries has high resource and environmental value. However, the sources of waste lead-acid batteries are extensive and scattered, and some informal enterprises and individuals seek illegal interests, which leads to the repeated prohibition of illegal collection and treatment of waste lead-acid batteries, which seriously harms people’s health and ecological environment safety. In accordance with the decision-making arrangements of the CPC Central Committee and the State Council on comprehensively strengthening the ecological environment protection and fighting the tough battle of pollution prevention and control, this scheme is formulated in order to strengthen the pollution prevention and control of waste lead storage batteries, improve the comprehensive utilization level of resources, promote the standardized and orderly development of lead storage battery production and recycled lead industry, and protect the ecological environment safety and people’s health.

　　一、总体要求

　　（一）指导思想

　　全面贯彻党的十九大和十九届二中、三中全会精神，以习近平新时代中国特色社会主义思想为指导，深入落实习近平生态文明思想和全国生态环境保护大会精神，认真落实党中央、国务院决策部署，坚持和贯彻绿色发展理念，将废铅蓄电池污染防治作为打好污染防治攻坚战的重要内容，以有效防控环境风险为目标，以提高废铅蓄电池规范收集处理率为主线，完善源头严防、过程严管、后果严惩的监管体系，严厉打击涉废铅蓄电池违法犯罪行为，建立规范的废铅蓄电池收集处理体系，有效遏制非法收集处理造成的环境污染，维护国家生态环境安全，保护人民群众身体健康。

　　（二）基本原则

　　坚持疏堵结合、标本兼治。完善废铅蓄电池收集、贮存、转移、利用处置管理制度，支持铅蓄电池生产企业和再生铅企业建立正规收集处理体系；持续保持高压态势，严厉打击非法收集处理违法犯罪行为。

　　Adhere to classified policies and comprehensive management. According to environmental risks, objective conditions of collection and treatment and other factors, the management and control requirements for collection and treatment of waste lead-acid batteries are reasonably determined by classification; Comprehensive use of legal, economic and administrative means to carry out life cycle management and improve the joint reward and punishment mechanism.

　　Adhere to coordination and cooperation and pay close attention to implementation. All departments work closely together according to the division of responsibilities and make concerted efforts to form a joint effort; Strengthen follow-up supervision to ensure that all tasks are effective; All localities earnestly implement the main responsibility and do a good job in pollution control and collection and treatment system construction of waste lead storage batteries.

　　Adhere to pluralistic participation and common governance by the whole people. Strengthen publicity and education on pollution prevention of lead-acid batteries, and guide relevant enterprises, public institutions and the public to actively participate in the standardized collection and treatment of waste lead-acid batteries; Strengthen information disclosure and improve the public supervision and reporting mechanism.

　　(III) Main objectives

　　In accordance with the requirements of the State Council’s Notice on Printing and Distributing the 13th Five-Year Plan for Ecological Environmental Protection (Guo Fa [2016] No.65) and the State Council General Office’s Notice on Printing and Distributing the Implementation Plan of Extended Producer Responsibility System (Guo Ban Fa [2016] No.99), the illegal collection and treatment of waste lead batteries will be rectified, and the extended producer responsibility system will be implemented to improve the standardized collection and treatment rate of waste lead batteries. By 2020, lead-acid battery manufacturers will realize the standardized collection rate of waste lead-acid batteries by implementing the extended producer responsibility system; By 2025, the standard collection rate of waste lead-acid batteries will reach 70%; Standardize the safe use and disposal of all collected waste lead batteries.

　　Second, promote the green development of lead-acid battery production industry

　　(four) to establish a list of enterprises in lead-acid battery related industries.Establish lists of key enterprises such as lead storage battery production, primary lead and recycled lead respectively, and make them public and dynamically updated.. (The Ministry of Ecology and Environment and relevant departments of local governments (hereinafter all including relevant departments of local governments, which will not be repeated) are responsible for the implementation and will be completed before the end of June 2019)

　　(5) Severely crack down on illegal production and sales.Take lead-acid batteries as key commodities, and continue to crack down on illegal production and sale of counterfeit and shoddy lead-acid batteries according to law.(The General Administration of Market Supervision is responsible for long-term implementation)

　　(6) Vigorously promote cleaner production.For enterprises listed in the list of lead storage battery production, primary lead and secondary lead enterprises, compulsory cleaner production audit shall be implemented according to law, and the interval between two cleaner production audits shall not exceed five years.. (The Ministry of Ecology and Environment and the Development and Reform Commission are responsible for long-term implementation)

　　(seven) to promote the lead-acid battery producer responsibility extension system.Formulate and issue management measures for recycling lead-acid batteries, and implement extended producer responsibility.(The Development and Reform Commission and the Ministry of Ecology and Environment are responsible for implementation and will be completed before the end of 2019)Give full play to the leading role of lead-acid battery production and lead recycling backbone enterprises, encourage recycling enterprises to establish a reverse recycling system based on the manufacturer’s marketing network, and lead-acid battery production enterprises and importers establish a standardized recycling system through self-built recycling system or cooperation with social recycling system. Encourage lead battery manufacturers to carry out ecological design and increase the proportion of recycled raw materials; Encourage lead battery manufacturers and lead smelting enterprises to complement each other, and support the use of existing lead smelting technology and equipment to treat waste lead batteries. Strengthen the management of recycled lead enterprises and promote the scale and clean development of recycled lead enterprises.(The Development and Reform Commission, the Ministry of Industry and Information Technology and the Ministry of Ecology and Environment are responsible for long-term implementation according to their functions)

　　Third, improve the collection system of waste lead batteries

　　(eight) improve the supporting legal system.Amend the Law of People’s Republic of China (PRC) on the Prevention and Control of Environmental Pollution by Solid Waste, and clarify the extended producer responsibility system and the collection and licensing system of waste lead batteries;(Ministry of Ecology and Environment and Ministry of Justice are responsible for implementation)Revise the Measures for the Management of Hazardous Waste Transfer Joint List to improve the transfer management requirements;(The Ministry of Ecology and Environment and the Ministry of Transport are responsible for the implementation and will be completed before the end of 2019)Revise the National Hazardous Waste List, and put forward exemption management requirements for collection, storage and transfer under the premise of risk control.(The Ministry of Ecology and Environment, the Development and Reform Commission, the Ministry of Public Security and the Ministry of Transport are responsible for the implementation and will be completed before the end of 2019)

　　(nine) to carry out the pilot system of centralized collection and trans-regional transportation of waste lead batteries.In order to explore and improve the management system of collection and transfer of waste lead-acid batteries, a pilot system of centralized collection and trans-regional transfer of waste lead-acid batteries is carried out in a conditional area, and the requirements for collection, storage and transfer of undamaged sealed maintenance-free waste lead-acid batteries are conditionally exempted or simplified, so as to reduce costs, improve efficiency and promote the establishment of a standardized and orderly collection and treatment system.(The Ministry of Ecology and Environment and the Ministry of Transport are responsible for the implementation, which will be completed before the end of 2020)

　　(ten) to strengthen the management of waste lead-acid batteries in the automobile maintenance industry.Strengthen the training and guidance on the sources of waste lead-acid batteries such as vehicle maintenance enterprises (Class I and II), and urge them to deliver waste lead-acid batteries to formal collection and treatment channels according to laws and regulations, and incorporate them into relevant qualification management or assessment and rating index system.(The Ministry of Transport and the Ministry of Ecology and Environment are responsible for long-term implementation and will start in 2019)

　　Four, strengthen the standardized management of recycled lead industry

　　(eleven) strict management of waste lead storage battery business license access.Formulate and publish guidelines for the examination of hazardous waste business license of waste lead-acid batteries, revise the Technical Specification for Pollution Control of Waste Lead-acid Batteries, strictly permit conditions, and prohibit enterprises that have no legal ability to recycle lead from disassembling waste lead batteries.(The Ministry of Ecology and Environment is responsible for the implementation, which will be completed before the end of 2019)

　　(twelve) to strengthen the standardized management of hazardous waste in recycled lead enterprises.Take recycled lead enterprises as the focus of standardized management of hazardous waste, and improve the standardized management level of hazardous waste in recycled lead enterprises.(The Ministry of Ecology and Environment is responsible for long-term implementation)Recycled lead enterprises should install automatic monitoring and video monitoring equipment in accordance with the law (that is, "installation"), set up an electronic display screen at the gate of the factory for information disclosure (that is, "tree"), and gradually connect real-time monitoring data with ecological and environmental departments at all levels (that is, "link") to realize information management.(The Ministry of Ecology and Environment is responsible for the implementation, which will be completed before the end of 2020)

　　Five, severely crack down on illegal and criminal acts involving waste lead batteries.

　　(thirteen) severely crack down on and severely investigate and deal with illegal and criminal acts involving waste lead storage battery enterprises.Severely crack down on illegal environmental crimes such as illegal collection and dismantling of waste lead batteries and illegal smelting and recycling of lead.(The Ministry of Ecology and Environment and the Ministry of Public Security are responsible for long-term implementation)Strengthen the inspection of illegal acts involving waste lead storage batteries in lead storage battery production enterprises, primary lead enterprises and recycled lead enterprises, and investigate and deal with such acts as receiving waste lead storage batteries without a hazardous waste business license, failing to implement the hazardous waste transfer manifest system as required, illegally disposing of waste acid solution, and illegally receiving "acid-poured" batteries, recycled crude lead and lead paste lead plates.(The Ministry of Ecology and Environment and the General Administration of Market Supervision are responsible for long-term implementation)

　　(fourteen) to strengthen the tax supervision of recycled lead enterprises.Conduct daily verification and risk assessment on the tax implementation of recycled lead enterprises, and carry out tax inspection according to law for enterprises suspected of serious tax violations such as tax evasion and fraud and false invoicing.(The State Administration of Taxation is responsible for long-term implementation)

　　(fifteen) to carry out joint punishment.The information about illegal enterprises and personnel involved in waste lead batteries will be included in the list of illegal and untrustworthy in the field of ecological environment, publicized on the national credit information sharing platform, the website of Credit China and the national enterprise credit information publicity system, publicly exposed and jointly punished.(The Ministry of Ecology and Environment, the Development and Reform Commission, the Ministry of Public Security, the Ministry of Transport, the State Administration of Taxation, and the General Administration of Market Supervision are responsible for long-term implementation and will be launched in 2019)

　　Sixth, establish a long-term guarantee mechanism

　　(sixteen) the implementation of relevant preferential tax policies.We will implement the current preferential value-added tax policy for comprehensive utilization of resources, and enterprises that use waste lead batteries to produce recycled lead can enjoy preferential tax policies according to regulations to support the development of waste lead battery treatment industry.(The Ministry of Finance and the State Administration of Taxation are responsible for long-term implementation)

　　(seventeen) to improve the level of information management.Establish a lead-acid battery life cycle traceability system to promote the implementation of a unified coding specification.(The Ministry of Industry and Information Technology, the General Administration of Market Supervision, the Development and Reform Commission and the Ministry of Ecology and Environment are responsible for the implementation, which will be completed before the end of 2020)Establish a public information service platform for the collection and treatment of waste lead-acid batteries, connect all the standardized collection and treatment information of waste lead-acid batteries to the platform, and connect with the lead-acid battery production management information system established by relevant authorities, and gradually realize the traceability of the whole process of lead-acid battery production, transportation, sales, abandonment, collection, storage, transshipment, utilization and disposal information.(The Ministry of Ecology and Environment, the Ministry of Industry and Information Technology and the General Administration of Market Supervision are responsible for long-term implementation)

　　(eighteen) establish and improve the long-term mechanism of inspector accountability.In areas where the problem of illegal collection of waste lead storage batteries and illegal smelting and recycling of lead is prominent, and the masses have strongly reflected it, causing serious environmental pollution, special inspectors of acupoint type and mobile type will be carried out as appropriate, and interviews will be conducted or accountability will be handed over to the verified dereliction of duty.(The Ministry of Ecology and Environment is responsible for long-term implementation)

　　(nineteen) to encourage public participation.Carry out education and training on the environmental health hazards of waste lead batteries, widely publicize the relevant policies on the collection and treatment of waste lead batteries, and set up standardized collection and treatment tips in motor vehicle 4S shops, vehicle maintenance enterprises (Class I and II), electric bicycle sales and maintenance enterprises and lead battery sales places to promote the collection and treatment rate of waste lead batteries in formal channels.(The Ministry of Ecology and Environment and the Ministry of Transport are respectively responsible for long-term implementation)Encourage reward reporting, and encourage the public to supervise and report illegal and criminal acts such as illegal collection, illegal smelting of recycled lead, tax evasion, and production of counterfeit and shoddy batteries through telephone, letter, e-mail, government website and WeChat platform.(The Ministry of Ecology and Environment, the Ministry of Public Security, the State Administration of Taxation and the General Administration of Market Supervision are responsible for the long-term implementation)

　　Today, the standard to measure a good work is not only an aesthetic yardstick, but also data is becoming a new element. With the rise of a number of topic dramas, it may be an opportunity for us to face up to this problem.

　　Since the beginning of this year, the popularity of a number of topic dramas, represented by Nothing But Thirty, has continued the new formula gradually explored by domestic urban dramas from Ode to Joy to Anjia, that is, the "realistic background color" of the dramas has been translated into "hot spots and pain points" at the practical level, adding a new element to the weight of "explosion" in addition to IP and stars: social controversial topics. This kind of drama series revolves around family of origin, intimate relationship and other times-derived propositions. The drama starts from the realistic predicament and ends with a compensatory solution in imagination. The part that asks the question is real, the part that solves the problem is suspended, and the behavior of "loyalty to reality" is accompanied by the deformation and re-covering of "reality", which is artificially extracted and re-injected into the work. This kind of drama can be collectively called topic drama.

　　"Twenty is not confused, only thirty, and I am confused in the middle." Rather than chasing the drama, the audience is looking for the resonance of life in a social news plot, having a discussion from a distance, and finally completing emotional catharsis and ritual solution. So, is the popularity of topic drama "real" beginning to return to the screen? Or is it the victory of another "cool drama"? For the "230" phenomenon, the two may be established at the same time: to complete the realistic proposition with the background of cool drama.

　　What is fascinating is not the plot itself, but the "debate body" with its own discussion heat.

　　The seven female characters in the two plays "Twenty Don’t Confuse" and Nothing But Thirty record their contemporary lives, from the ordinary girls in "20+", the female anchor in online celebrity and the female staying at home for two yuan, to the full-time wives in "30+", the struggling women in small towns and the economically applicable women. The screenwriter intercepts the greatest common denominator of reality, and uses an "ink absorber" to slice, concise, cut, splice and sew the workplace and family situation of modern women. On the one hand, the label typology allows the audience in front of the screen to project a part of themselves onto the characters more or less. On the other hand, the "ink absorber" filters the life by media narration, which makes the "truth" present a "second-hand" temperament.

　　The audience chanted "Too Real" Twenty Don’t Confuse. Each episode revolves around a hot topic and focuses on the title, such as "Is it wrong to love money?" "Where is the bottom line?" "Yan value is justice?" "The truth, the more you seek, the more vague it is?" Wait. It is called "real" because it is indeed our daily online media "experience", but it is inevitable that there will be a sense of "hot spots for the sake of hot spots" under the fine products. What is fascinating is not the plot itself, but the "debate body" with its own discussion heat. When the protagonist Jiang Xiaoguo has an argument with a classmate who refuses to pay back the money, their conversation is like a collection of golden sentences under an online hot post:

　　"For you, this money is just an entertainment expense for buying a mobile phone, but for me, it is a stepping stone to change my destiny."

　　"You weakness you are right? This is a moral kidnapping, and kindness requires itself. I have the ability to support you, but it doesn’t mean that I have an obligation. If you want to get something for nothing, why should I help you? "

　　The pros and cons output their opinions on a concept, and a widely spread "100,000+"new media article can be produced by selecting the angle: "College students would rather spend 4,000 yuan on clothes and shoes, but they don’t take the initiative to return their classmates 300 yuan, which is poor and reasonable".

　　Putting all the fulcrums and contacts on the plot of "Golden Finger" He Shuang, the sense of reality is once again overhead.

　　It is also labeled, taking the previous film Youth Fight, which was evaluated as "the post-50s imagined the post-90s through misunderstanding", as a contrast, and "the experienced person" defined the young people in a squint, and attached the withered labels such as "Goddess", "Schoolgirl", "Royal Sister" and "Addicted Girl" to them with wishful thinking. The labeling of "Twenty Don’t Confuse" is more like a kind of self-promotion and self-expression of young people: "Trying right is growth, and trying wrong is youth". This is of course an improvement for domestic youth dramas, and the creators have finally stepped out from the perspective of "private narrative" — — Instead of injecting the author’s own doppelganger into each character, filling his works with the symbols of the adult world and indulging himself in "implication", he focuses on the ordinary youth without dog blood and depicts the grounded friendship and growth between girls. However, the "report" group image scanning, the collision between strong setting and strong topic also gave birth to new problems. The plot is in "owing money, not paying it back", "being a mistress", "hidden rules in the workplace" and "bus sexual harassment"The topics such as "cyber violence" and "education generation gap" are quickly switched, and the details are not lubricated enough. All the fulcrums and contacts are placed on the plot of "Golden Finger" He Shuang, and the sense of reality is once again overhead.

　　At this level, Nothing But Thirty, who is "dream-linked" with Twenty Confusion, shares the same set of paths to the truth. Age, mood and circumstances may be different. For 30-year-old women, things such as bags and shoes are the second, and their youthful spirit is restrained. They become women who change their identities at any time and cut off the shoes of their wives, mothers and women. After spying on the lives of 30+ women from all walks of life, Nothing But Thirty threw out three anchors to accurately hook the target audience, and the female audience can always find a piece of their own puzzle from the characters — —

　　Wang Manni, a cosmopolitan from a small town, is naturally more beautiful than the sky, and the age red line is approaching step by step. The choice before her is: continue to spend "floating" in Shanghai, or accept her fate and return to her hometown? Gao Fushuai’s love dream comes with the flood of the city. Is it climbing or getting lost?

　　Zhong Xiaoqin, a good girl, carries out the "textbook-like life schedule" step by step: she graduated from college at the age of 22, got a stable job at the age of 25, bought a house and got married before the age of 30 … … After marrying a blind date, the romantic fantasy and pink longing for love and marriage were broken. "Everyone wants to take shelter from the wind. Who will be Hong Kong?"

　　Gu Jiacong, a full-time wife, is capable. She is already in the "cloud" class and still fears that the class will fall, and she will inevitably be betrayed in her marriage. How did the domestic version of "I am a mother, I need a platinum bag" win the second half beautifully?

　　All three lines have their own strong topics, which mix topics such as infidelity, divorce, entrepreneurship and stay-at-home wife into a situation that is easy to substitute, so as to arouse the resonance of the audience. Nothing But Thirty broadened the imagination of domestic dramas about "how can middle-aged women live", and was no longer Luo Zijun in My First Half of Life or Hu Ke’s wife in Anjia — — The awakening of stay-at-home wives is often a "soft landing" based on the help of experts, and the real setbacks and detours that might have been encountered were folded up. Although Nothing But Thirty still has the disadvantage of "getting through customs too easily", at least two more possibilities are given.

　　The network makes the mass culture truly become "everyone participates", and the media culture covers the film and television culture.

　　From the perspective of data analysis, any video website, by analyzing big data through algorithms, will finally draw a similar formula for creating explosive urban dramas, that is, collecting daily sharing on social networks, condensing it into a "convenience bag" and "XX learning" of life, and obtaining "second-hand experience" from "second-hand life" and putting it into literary creation. In essence, the topic dramas such as Nothing But Thirty’s Twenty Don’t Confuse have achieved "truthfulness" at a low cost, but this "truthfulness" is not true enough because it is easy to get. Perhaps this is a new situation that literary and artistic creations face together in the era of online media.

　　In the "second-hand reality" mediated by the media, the quantitative climax calculation takes precedence over the complete perceptual experience, which is not only reflected in the topic first in creation, but also affects the audience’s acceptance of fragmentation. Re-cutting the plot by topic, so that domestic dramas have entered the era of short video brushing from the era of double-speed broadcasting. The progress of technology constantly empowers the audience: after the stage of watching whatever is broadcast on TV, the audience now can choose what to watch and decide how to watch it. The abundance of media has brought anxiety about content production. When the cost of creation is reduced and the content begins to be surplus, how to catch the audience’s attention in the fierce competition? What should content producers exchange for the audience’s time?

　　In the digital age, the life cycle of the work and the popularity index from the sudden rise to the decline have all pressed the acceleration button. Accordingly, new terms such as IP, traffic, topic, cool, people-oriented, paper-maker, including the "second-hand" mentioned above appear frequently, and a new media culture begins to cover the familiar film and television culture. From shaping characters to focusing on establishing people, from focusing on themes to setting topics, from typology to industrialization, is this audience worse than the last one? Is this director not as good as the last one? Or is this producer not as good as the last one? The answer to the question may only be: when the network has truly turned the mass culture into "everyone’s participation" and it is in the period of digital transformation, the closed situation in which a few industry elites controlled the right to speak in creation has been broken from the outside. As bourdieu analyzed, the art field is constantly tilted from the elite to the mass principle.

　　At this time, gaining attention and traffic has become a new category, and new media literacy has become a new problem that we can’t avoid. To cope with this challenge, we need to "desensitize" the new concept appropriately. In the past, we talked about "telling a good story", but now "how to tell a good story" has become equally important. The standard for measuring a good work is not only aesthetic yardstick, but also data is becoming a new element. With the rise of the topic drama represented by "230", it may be an opportunity for us to face up to this problem. (Han Siqi)

　　(The author is a doctoral student at Peking University Art College)

Original title: Is Li Jiaqi’s flower Xizi expensive?

Hua Xizi, who gradually decoupled from Li Jiaqi, once again became a hot topic with Li Jiaqi.

In the live broadcast of Li Jiaqi on the evening of September 10th, when some netizens questioned that Hua Xizi’s eyebrow pencil was getting more and more expensive, Li Jiaqi said: "Stop talking nonsense. The eyebrow pencil has always been 79 yuan, which is difficult to buy." "Buy domestic products … sometimes I will find my own reasons. Have you got a salary increase in recent years? Have you worked hard?"

This statement immediately caused a heated discussion and continued to ferment on the Internet.

In the early morning of September 11th, Li Jiaqi issued an apology in Weibo: "I’m a salesperson at the cosmetics counter. I know that everyone’s work is hard and not easy. I’m really sorry that what I said didn’t meet your expectations." I didn’t reply immediately because I wanted to apologize to the girls in the comments after I finished my work. Anyone can put forward opinions and ideas about the products in the live broadcast room. As an anchor, I should always bring you positive energy and learn to control my emotions.

Source: Weibo.

But such an apology did not calm public opinion. Hot topics in Weibo, such as "Hua Xizi is the exclusive monetary unit of migrant workers", are constantly spreading on the Internet, causing "How expensive is Hua Xizi?" Wait for questions. "How much commission did Hua Xizi give Li Jiaqi?" ETC。

Source: Little Red Book

Aside from the problem of poor speaking style, it is not surprising that Li Jiaqi supports Hua Xizi. In fact, the relationship between Li Jiaqi and Hua Xizi can be traced back to the beginning of the brand.

Hua Xizi was founded in Hangzhou in 2017, with the core concept of "Oriental makeup, flowers nourish makeup". Among the brands that admire oriental cosmetics, Hua Xizi is undoubtedly the most eye-catching. From carved lipstick to compact with complex patterns, Hua Xizi has attracted the public’s attention with unforgettable packaging.

But what really made Hua Xizi rush out of the circle was his deep cooperation with Li Jiaqi. In 2019, when other brands were still deeply cultivating channels, Hua Xizi directly cooperated with Li Jiaqi, and achieved a sales jump with the help of the traffic and channel advantages of Taobao’s leading anchor.

According to the information data from Morketing, an integrated mobile marketing platform, Hua Xizi fans entered the live broadcast room in Li Jiaqi for the first time in March 2019. On the eve of June 18th of that year, Li Jiaqi introduced Huaxizi carved lipstick, and both products became popular products of Huaxiziming. In September of the same year, Hua Xizi officially announced that Li Jiaqi was the chief recommendation officer of the brand.

Source: Hua Xizi

The cooperation between Hua Xizi and Li Jiaqi has brought a very eye-catching performance. During the promotion period in double 11 in 2019, Hua Xizi ranked seventh in Tmall beauty category with a GMV of 250 million yuan. By 2020, Confucius ranked first in the domestic beauty cosmetics sales list with a GMV of 235 million yuan. At that time, double 11 ranked second in Tmall beauty category with sales exceeding 470 million yuan.

In addition, according to statistics, in the first seven months of 2019, Hua Xizi participated in 45 of the 118 live broadcasts in Li Jiaqi. From January to February, 2020, 40% of the sales of Huaxizi flagship store came from the live broadcast room in Li Jiaqi. At the public media conference in mid-2022, Hua Xizi announced his oriental beauty research and development system, and announced that Li Huiliang joined Hua Xizi as the chief scientist at the beginning of the year. At that time, Shang Lu, the chief product officer of Hua Xizi, told reporters that Li Jiaqi’s proportion in the company’s entire business was no more than 5%, and Hua Xizi was more interested in letting Li Jiaqi participate in co-creating products.

Although Hua Xizi is gradually unbundling Li Jiaqi, the marketing cost must be very high to reach such a deep binding cooperation with Taobao’s leading anchor.

Confucius is not a listed company and does not disclose financial data to the outside world. However, the premium power of beauty brands is realized through marketing. This is an indisputable fact and a common phenomenon in the industry.

Many insiders told Interface Fashion that for ordinary cosmetics, the cost of raw materials generally does not exceed 10% of the total cost. The price of packaging materials may even be higher than the price of raw materials. This means that most of the brand’s terminal retail expenses are still spent on marketing.

Huaxizi positioning high-end products, in terms of price, is indeed at a higher level among domestic brands.

According to the statistics of Guoji Feigua and Guoji, in April and May of 2023, Huaxizi ranked first in GMV of Tik Tok platform, and the average unit price fluctuated around 170 yuan. For reference, the average unit price of Perfect Diary is 124 yuan, and the average unit price of colorful candy under Polaiya’s make-up brand is 155 to 159 yuan. The unit price of high-end beauty products in Mao Geping is relatively highest among domestic beauty products, ranging from 241 yuan to 262 yuan.

The eyebrow pencil that caused controversy in the Li Jiaqi incident is a single product launched by Hua Xizi after lipstick and gas powder. The blogger in Little Red Book listed the price per gram of Huaxizi Eyebrow Pencil and other brands.

The price of Hua Xizi’s eyebrow pencil in 69 yuan is 0.07 gram, and the price per gram is as high as 985.71 yuan. According to the same unit conversion, Shu Uemura’s classic machete eyebrow pencil only costs 58.82 yuan per gram. Of course, there are also expensive eyebrow pencils from domestic and foreign brands. For example, Beifeiling Eyebrow Pencil costs 2812.5 yuan/gram, and COLORKEY Eyebrow Pencil costs 857.14 yuan/gram.

Source: Little Red Book

In addition, Hua Xizi’s eyebrow pencil is OEM. In addition to OEM business, its foundry, Shanghai Chuangyuan Cosmetics Co., Ltd. has its own brand-Marie Delgado, which is another well-known brand in China.

Hua Xizi’s domestic beauty brand pricing is indeed high, but expensive should not be the original sin of the brand. Brand premium ability is a powerful weapon for enterprises to obtain higher sales price, higher profit rate and better profit. The success of luxury brands is the best example, and if domestic brands can have a high premium, it is also an affirmation of "Made in China".

Li Jiaqi defended Hua Xizi’s brand mistake, saying it was blamed on consumers. If one day Huaxizi can own the same brand value assets as YSL and CHANEL cosmetics, Li Jiaqi doesn’t even need to say much when facing the high price query. Source: Interface News

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　　Future Network, Beijing, January 5 (Reporter Zhang Bingqing) Xiaomi makes cars, and the storm continues. On January 5th, Wang Hua, general manager of the public relations department of Xiaomi Group, issued a document saying that in the past two days, the price P chart of Xiaomi Automobile was clarified three times. Today, there is an "ultimate rumor": until the end of the official Xiaomi Automobile product launch conference, all the information and posters with the version and price of Xiaomi Automobile are false. Wang Hua said that Xiaomi Auto can’t have a price and policy before it is officially released. Don’t believe the so-called insider rumors. No one knows the real price or even the official release time, because everything has not yet been determined.

On January 5, Wang Hua, general manager of Xiaomi Group’s public relations department, issued a screenshot of Weibo.

　　Xiaomi builds a car and clarifies the flying of Wenfa.

　　Xiaomi builds a car "yet we called and urged a thousand times before she started toward us", which has caused a heated discussion among netizens. Along with it, there are all kinds of "interpretations" that are constantly coming out, and Xiaomi Group is rushing to clarify.

　　This time, the spokesman of Xiaomi Company issued a document to clarify, mainly aimed at the layout and price of Xiaomi automobile industry chain.

Micro-screenshot of Xiaomi company spokesperson

　　On the afternoon of January 2, Xiaomi Company spokesperson Guan Wei issued a document clarifying that "we recently paid attention to a picture about Xiaomi’s automobile industry chain. After verification, at least 50% of the contents were completely wrong. We are deeply puzzled by this flawed information summary and its misleading to the public and investors. I hereby clarify. " Lei Jun, chairman and CEO of Xiaomi Company, also forwarded the statement, saying, "There are many rumors and black manuscripts about Xiaomi Automobile, and we will clarify them in time."

Xiaomi Chairman and CEO Lei Jun Weibo screenshot

　　Previously, the "Xiaomi Automobile Information Disclosure Incident" also caused heated discussion. On December 19, 2023, Xiaomi Group issued a statement saying that recently, malicious leaks and false rumors about Xiaomi Automobile appeared in batches on the Internet. It was verified by the Group that in November and December, 2023, three former employees of Xiaomi Automobile Department participated in the so-called "Xiaomi Automobile Seminar" organized by external brokers and investment institutions without permission for the purpose of collecting "consulting fees", and fabricated and disseminated a lot of false information, which seriously misled the market and disrupted the normal business development of Xiaomi Automobile.

　　According to Xiaomi Group, the above three employees, namely Yu Moumou (former employee of electronic control system and software team), Shi Mou (former employee of stamping and casting process team) and Zhang Mou (former employee of mass production quality team), have seriously violated the Code of Conduct for Xiaomi Group employees and the confidentiality obligations stipulated by the company. Xiaomi Group has dismissed them and never hired them, and has been investigated for legal responsibility according to law. At the same time, Xiaomi Group reserves the right to pursue legal responsibility for brokers and investment institutions that organize related activities.

　　On December 20, 2023, the involved media parties ZAKER and Xiaobai both issued an apology statement when they bought a car. ZAKER said that the employees involved were dismissed and never hired. Xiaobai bought a car and said that he would dismiss the employees involved and never hire them.

　　Soon after, Xiaomi reported that 14 members of the chip company were arrested for infringement. On the evening of December 24th last year, Xiaomi issued a clarification statement through the official Weibo, saying that a large number of rumors and false reports about a chip company related to Xiaomi were circulated on the Internet. For these irresponsible and completely inaccurate information, Xiaomi has completed the evidence collection and reported it to the relevant departments.

　　In the statement, Xiaomi clarified the relationship between its subsidiary Hanxing Venture Capital Co., Ltd. (hereinafter referred to as "Hanxing Venture") and a chip company of Netcom. Xiaomi said that Hanxing Venture participated in the financing of a chip company in 2022, which was a normal financial investment behavior.

　　Xiaomi said that he is one of the many shareholders of the chip company, and has participated in several rounds of financing of the chip company, as well as more than 20 financial investment institutions. Xiaomi is neither the earliest investor, nor the largest investor, nor the investor who plays a leading role in several rounds of financing. At the same time, Xiaomi does not participate in the direct management and operation of the chip company, and does not have any intellectual property rights or technical cooperation with the company.

　　Mobile phone manufacturers run into the market and build new forces to iterate.

　　From "Wei Xiaoli" to "Hua Xiaomei", in the beginning of 2024, the new force of car-making seems to be giving way to mobile phone manufacturers actively entering the car-making industry. Huawei, Meizu, Xiaomi, VIVO, etc. all extend their business to the automotive field through various forms.

　　It is completely different from Xiaomi’s model of building a car with heavy assets. Huawei does not build a car in person, but cooperates with car companies through different business models. At present, Huawei has three cooperation modes in automobile business, one is spare parts supply mode, the other is Huawei HI mode, and the other is intelligent car selection mode (now "HarmonyOS Zhixing"). At present, Huawei HarmonyOS Zhixing has four partners, namely Cyrus, Chery Automobile, Beiqi Blue Valley and Jianghuai Automobile.

　　In December last year, Shen Ziyu, Chairman and CEO of Xingji Meizu Group, announced at the 2023 Meizu Autumn Unbounded Ecological Conference that the DreamCar Co-creation Plan would be launched in the first quarter of 2024 to create an exclusive MEIZU DreamCar MX for charm friends.

　　At the press conference on December 28th, 2023, Xiaomi’s first car, SU7, ran into the arena, and it has been 1003 days since Xiaomi announced the construction of the car. At the beginning of the press conference, Lei Jun indicated that Xiaomi’s goal is to build a dreamcar comparable to Porsche and Tesla.

　　Counting the industrial chain layout of Xiaomi’s car, as it said at the recent new car conference, the five self-developed technologies involve key areas of automobiles such as electric drive, battery, large die casting, intelligent driving and intelligent cockpit. They are Xiaomi Supercomputer, Xiaomi self-developed CTB integrated battery technology, Xiaomi super die-casting Xiaomi HyperEngine, Xiaomi full-stack self-developed intelligent driving technology Xiaomi Pilot and Xiaomi smart cockpit Xiaomi Smart Cabin.

　　In the upstream of the industrial chain, the business scope of Xiaomi investment enterprises focuses on intelligence and electrification, including car-gauge chips, lidar, intelligent driving software solutions, drive-by-wire actuators, power batteries and battery raw materials, and precision transmission gears.

　　Mobile phone manufacturers that have accumulated many advantages in the fields of AI, big data and cloud computing for a long time have entered the market, and more are from the ecological force.

　　IDC Consulting pointed out in "Top Ten Insights of Smartphone Market in China in 2024" that smart phones and new energy vehicles will accelerate their integration and form a perfect ecological interconnection.

　　For example, after the merger of Meizu and Xingji Times, Flyme Auto, which is specially adapted to the car system, was launched, and it was carried on the Lexus 08-the sales volume exceeded 12,000 units in 54 days. It is said that the newly released FlymeLink will also be installed on Lectra 06EM-P and Lectra 09.

　　As for Huawei, at the end of 2021, the first model equipped with Huawei HarmonyOS OS was released, and then Huawei HarmonyOS OS was equipped with several models, such as Alpha Shih Edition, M7 and Aouita 11. Thanks to the HarmonyOS system, this new brand, Wen Jie, has sold more than 76,000 vehicles in less than one year.

　　At present, Huawei’s HarmonyOS OS has been iterated to version 4.0, and Zhijie S7 has become the first vehicle. Aouita 12 and Wenjie M9 are all equipped with Huawei’s HarmonyOS OS 4.0. According to the official introduction, HarmonyOS OS 4.0 introduces the multi-person and multi-device interconnection experience into the intelligent cockpit.

　　The official of Xiaomi Automobile once said that in terms of ecological application, Xiaomi 澎湃 OS has got on the bus, and the interactive experience of the system is consistent with that of the mobile phone. The application of Xiaomi tablet can get on the bus seamlessly, supporting the seamless flow of application use.

　　However, the expected response of the secondary market to Xiaomi Automobile seems to be unsatisfactory. The day after the press conference, on December 29, 2023, Xiaomi’s share price on the Hong Kong Stock Exchange fell by 4%.

　　Not long ago, Lei Jun said in a CCTV program that Xiaomi invested ten times more personnel and money in building cars than other car companies, and he was determined to build cars with "determination to win". However, I am worried about Xiaomi car. "I am afraid that if it doesn’t catch fire, everyone will not buy it; I am afraid that it will be too hot. Everyone will buy it. If you have to wait for a year or two, you will definitely be miserable, all kinds of anxiety. "

　　Xiaomi Sword refers to how Tesla and Porsche’s dreamcar will stir up the new energy vehicle market, which needs to be paid more attention.

On April 3rd, the first batch of SU7s of Xiaomi began to be delivered to the owners. Yesterday morning, Mr. Zeng and his son set off from Jiaxing to pick up the car at Xiaomi Automobile Sales and Service Center (Hangzhou Mengma Town Store).

As the first car owner in Jiaxing and even the whole country, Mr. Zeng ordered a "Meteor Blue" millet SU7 inaugural edition. As soon as Xiaomi automobile was launched, everyone paid attention to it. In the sales service center, not only many people came to pick up the car, but also many customers came from all over the country to experience Xiaomi automobile on the spot during the holidays.

N photo/video reporter Lu Wei photo

[car home Liangshan Preferential Promotion Channel] Good news, the models are on sale! Now, you can enjoy a maximum discount of 15,000 when you buy Xingyue L. The minimum starting price is 122,200, which makes it easy for you to own this high-performance SUV. If you want to get a higher discount, you may wish to click the "Check Car Price" button in the quotation form to learn more about the discount details. Act quickly and seize this rare opportunity!

Xingyue L is a very attractive SUV, and its design is very unique. The front face adopts a large-area air intake grille design, which makes it look very domineering. The body lines are smooth and the overall style is fashionable, which is very in line with the aesthetics of young people. In addition, the design of Xingyue L also incorporates some futuristic feelings. For example, the headlights use LED light sources, which are very eye-catching. Generally speaking, the design of Xingyue L is excellent, which not only meets the aesthetic requirements of modern people, but also leaves a deep impression on people.

As a medium-sized SUV, Xingyue L has an impressive body size, with a length of 4,770 mm, a width of 1,895 mm, a height of 1,689 mm and a wheelbase of 2,845 mm, providing passengers with spacious interior space. The body lines are smooth and the side lines are simple, showing fashion and movement. The front and rear wheel tracks are the same, both of which are 1610mm, the front tyre size is 235/50 R19, and the rear tyre size is 235/50 R19, providing excellent handling and stability.

The interior design of Xingyue L car series is fashionable and luxurious, made of high-quality materials, giving people a sense of comfort and quality. The steering wheel is made of leather material, which feels comfortable and supports manual adjustment up and down and back and forth, which is convenient for the driver to operate. The 12.3-inch central control screen is large and clear, equipped with voice recognition control system, which can control multimedia, navigation, telephone, air conditioning and sunroof, and improve the convenience and safety of driving. The front seat is made of imitation leather. The main seat supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support, while the auxiliary seat supports front and rear adjustment and backrest adjustment. At the same time, the driver’s seat is also equipped with heating and ventilation functions to provide a more comfortable riding experience. The rear seats are laid down in proportion, providing more flexible spatial layout, while the second row of seats supports backrest adjustment, providing passengers with a more comfortable riding experience. Generally speaking, the interior design and configuration of Xingyue L car series are excellent, bringing high-quality driving experience to drivers and passengers.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160 kW and a maximum torque of 325 N m.. This engine has excellent power performance and can provide abundant power output, so that drivers can feel strong power when driving. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, which makes the driver more comfortable during driving.

In addition to the design and lighting configuration, Xingyue L also has excellent performance. It is equipped with a 1.5T engine with a maximum power of 133 HP and a maximum torque of 215 Nm, with excellent power performance. At the same time, its suspension system has also been optimized to provide a more stable driving experience. Car owners generally feedback that the suspension system of Xingyue L can effectively filter road bumps and make drivers and passengers feel more comfortable during driving. In addition, its power output is linear, its response is sensitive and its acceleration performance is excellent, which can meet the various needs of car owners. In terms of fuel consumption, the performance of Xingyue L is also excellent. According to official data, its comprehensive fuel consumption is 7.4L/100km, and the measured data also proves that its fuel consumption performance is excellent. Generally speaking, Xingyue L is an SUV model with high cost performance, which can meet the needs of car owners both in appearance and performance. As the owner of car home said: "The overall appearance of Xingyue L is calm and domineering, with a high value. When I went back to my hometown, I attracted a lot of people’s attention, thinking that I bought a luxury car. I chose the appearance of Aurora Silver, which I think is the most beautiful, modern and scientific color in this car, and it is very resistant to dirt, hee hee. The front face is very recognizable and very advanced. "