Daxing Airport welcomes the maiden voyage of Hong Kong Express Airlines. Hong Kong teachers and students feel the pulse of development in the Mainland.

  Xinhua News Agency, Beijing, March 12 (Reporter Luo Xin) On the 12th, flight UO260 of Hong Kong Express Airlines successfully arrived at Beijing Daxing International Airport, marking the official arrival of Hong Kong Express Airlines at Daxing Airport.

  It is reported that Hong Kong Express Airlines Beijing Daxing round-trip route plans to carry out one round-trip flight every day, with flight numbers UO260 and UO261 respectively. Li Ziwei, Business Manager of Aviation Business Department of Daxing Airport, said that after the opening of Hong Kong Express Airlines, not only the daily average flight volume from Daxing Airport to Hong Kong has been improved, but also the flight time distribution covers the morning, noon and evening, which has effectively improved the service level and market competitiveness of Daxing Airport.

  As an international aviation hub, Hong Kong has a unique geographical location and connectivity advantages. The opening of this route will further promote economic cooperation, trade and cultural exchanges between Beijing and Hong Kong, and better meet the travel needs of business, tourism, study and other passengers in the two places.

  Under the arrangement of airport staff, a visiting group from Hong Kong started a study tour: stamping and punching cards next to the 3D printed landscape, and taking a group photo in front of the Beijing central axis art installation … …

  "Daxing Airport gives people a spacious and comfortable feeling. Today, we are taking students to study at the airport. The design concepts and artistic installations in the airport have made us feel Beijing’s profound cultural heritage and technological innovation." Li Weilang, a teacher at Huaren Primary School in Panyu Club, Hong Kong, said, "In recent years, the school has strengthened exchanges and enhanced mutual understanding with sister schools in the Mainland. In the future, I hope to learn more about the daily life of mainland citizens and deepen mutual friendship. "

  "I was very excited when I flew for the first time. All kinds of snacks on the plane were delicious." Yi Yijia, a primary school student at Hong Kong Jiulong Lixian School, said, "Beijing is beautiful. This trip to Beijing is short. I want to visit the Forbidden City and the Great Wall in the future."

  "This is my second visit to Beijing. Daxing Airport is very spectacular. Today’s study tour has taught me a lot about Daxing Airport. I am very proud to see the five-star red flag hanging above the terminal building of Daxing Airport. " WangJunXi?, a sixth-grade student from Hongkong, said.

  According to reports, thanks to the strong recovery of short-distance leisure tourism, the flight volume of Hong Kong Express Airlines has returned to the pre-epidemic level in 2023. Hong Kong Express Airlines hopes to promote cultural exchanges between Hong Kong and the Mainland through the expansion of the route network in the Mainland, so that Hong Kong people, especially young people, can have a deeper understanding of the history, culture and social development in the Mainland.

Do we need so many live broadcasts of football matches?

Indeed, it is really convenient for modern people to watch the game nowadays. Even more and more people watch the live broadcast of the game in a year, which adds up to less than watching short videos or scoring GIFs. Then the question is, do we still need so many live football matches?

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football! When talking about this issue, a British fan said so.

Besides, as a China fan, how much time do you spend watching live games every week? What’s your opinion about the overload of live broadcast of the game? Please tell us together in the comments!

Author | Adam Hurrey and Amitai Winehouse, ECO kryptonite

Edit | Gao Xiaochen

Source | Sports Industry Ecosphere (the original text was published in The Athletic, and it was partially deleted and adjusted due to the need of editing and expression)

The text is 4295 words in total | Estimated reading time is 11 minutes.

Not long ago, the Premier League officially announced:Before all the British fans can return to the stadium to watch the game(as early as May 17th), all events will continue to be broadcast live online in the UK.

This rule may not feel anything to overseas fans. But for British fans, it is a big event that can change their lives. After all, they haven’t watched the football match on TV on Saturday afternoon for decades.

This is due to a long-standing magical rule in Britain-3PM Blackout, which was negotiated and passed by the FA and the league.From 2: 45 pm to 5: 15 pm on Saturday, it is forbidden to broadcast any football match on TV.

The origin of 3pm blackout can be traced back to Bob Lord, Chairman of Burnley Club in 1964.(Bob Lord)A broadcast ban at Tevermore Stadium.In the view of Chairman Bao, the live TV broadcast is harmful to the club besides lowering the attendance rate of the stadium.

△ Center is Bob Lord, then chairman of Burnley Club.

Despite a lot of controversy, President Bao succeeded in persuading more and more clubs to accept it with his golden tongue.Television broadcast of demon theory.After unanimous negotiation, 3pm blackoutKick-off at three o’clock on Saturday afternoon is a tradition in English football.Not only has it become the rules of English clubs, but it has even been incorporated into the British broadcasting law, which makes it a criminal offence to broadcast football matches on TV on any Saturday afternoon in Britain.

However, due to the impact of the epidemic, all the games had to be broadcast online, and the question of whether the broadcast ban should be completely abolished was once again put on the focus of public discussion. But for British fans, although there are more games broadcast, the troubles of happiness have also come:With limited energy, so many games are broadcast live, it seems that I really can’t watch it!

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football!

When talking about this issue, a British fan said so. His views also represent the voices of many fans.

In this regard, two columnists of The Athletic discussed through a podcast: Do we still need so many live football matches?

Too much broadcast of the game has made people tired of watching the game.

The host of Adam Hurrey The Athletic podcast, Football Cliches.

It has been a whole year since the special situation of being forced to have an empty match due to the epidemic, and the discussion on whether 3pm blackout should be cancelled has been going on for a long time. Therefore, it seems a natural thing to broadcast all the games in the current situation.

However, with the resumption of broadcasting, we gradually found that in the face of so many football matches, watching the ball every day is no longer a pleasure, and it has even become a psychological burden. 

As early as before the epidemic isolation intensified the daily competition in domestic broadcast of football matches, the broadcast of three matches on Super Sunday in Premier League was already a marathon experience for football fans: from pre-match comments to players’ warm-up, from goal playback to VAR slow-motion analysis, from betting recommendation to various advertisements ….. The broadcast of several consecutive football matches in one day is quite challenging for fans to watch and broadcast.

Whether the game involves their favorite team or their annoying team, or involves two teams that they don’t care about. 

△ A busy Premier League weekend screenshot from Tencent Sports APP

A Premier League fan in the UK, watching the game every Saturday, is probably like this:

The first game, kick-off at 12: 30 noon British time:

Ok, at noon, the game will start. Today’s noon match is a match in leicester city (generally speaking, leicester city or Southampton kick off earlier, as evidenced by the data). You will notice the long shadows in the stadium, which is definitely the last light environment that people want to face when watching the match or even playing football games.

In the end, leicester city won 2-0, but the attention of this game was completely covered up by the VAR controversy.

The second game, EnglishKick-off at 3: 00 pm national time:

All right! You’ve watched a game and got into shape. Although the commentators are still discussing the question of whether Team X is excellent or Team Y is rubbish (the conclusion is usually: emmm…… … I think both teams are similar).

The confrontation between the two sides in this game is Crystal Palace vs West Brom, which makes you immediately start to wonder if you should do something else while watching the ball. But you can’t go out when you think about the epidemic; I also think that due to the broadcasting law, there is no advertisement in the live broadcast of the game at 3 pm on Saturday ….. Well, let’s watch another game.

Unfortunately, Wilfrid Zaha, the thigh of Crystal Palace, was injured, and there was one less attraction in the game … It is said that the commentary of this game is famous, but the fans never seem to care about this.

Game 3, kick-off at 5: 30 pm UK time:

Well, it’s prime time for the broadcast, and the strong teams are going to play again. It may be a game in which Manchester City beat a team 4-0, or it may be a showdown between Arsenal and Newcastle. Under the full light of the stadium, the shiny stadium is quite attractive. In addition, there is nothing to watch on TV at this time, which may be the perfect time to sit on the sofa and watch the football match.

At the moment, Jamie Carragher (a former Liverpool player and now a famous football commentator) slides his hand on the screen, showing you all the details of the game you should know, which is great. In the end, it was an excellent game to watch, but it doesn’t seem to be time to put an end to today’s full football marathon … 

Game 4, kick-off at 8: 00 pm UK time:

COVID-19 epidemic, the end of the world, all these things on TV. To tell the truth, Premier League football really doesn’t need to broadcast four whole games a day, especially after 7: 30 pm. Now, you have watched three football matches, and your mind is obviously not on TV. On the sofa, you have already started to brush your mobile phone and saw more than a dozen popular short videos about the coach’s rage or the commentator’s passion for wheat. Although these videos have been forwarded by you, you will forget all about the video content in a short time.

This is often the daily life of a Premier League fan watching the game on weekends.

If the football match is broadcast all day, will I watch it? Yes, obviously, I will, but this is probably just my consciousness as a practitioner, but other fans may not appreciate the broadcast of so many games.

△ Newcastle striker Callum Wilson celebrates the goal

Image: Newcastle United/Newcastle United via Getty Images

Indeed, as long as fans can’t watch the game offline, the Premier League has the responsibility to keep football in the spotlight through more broadcasts.However, don’t underestimate how tired fans will feel in such a marathon. Just for the sake of our poor and tired brains, I hope that the competitors and broadcasters will not regard the countermeasures in this special period as future decisions. 

The broadcast of the game is overloaded? I don’t think so at all!

Amitai Winehouse News Editor

It’s 11 o’clock on Saturday morning. You slept in, got up, had dinner, drank coffee and went out for a walk. Maybe you had a lesson with fitness coach Joe Wicks in front of the TV. So what’s next? I can’t eat any more food, and Zoom’s online test hasn’t started yet. For you, this day seems far away. 

However, you remember, there is a football match today! You looked at the live app on your mobile phone. At 12: 30, leicester city played against Liverpool; At 3: 00 pm, Crystal Palace played against Burnley; At 5: 30 pm, Manchester City played against Tottenham; At 8: 00 pm, Wolves play Chelsea!

As a fan, the distant Saturday was finally saved!

In this difficult period, there are not many interesting things happening. But we can watch all the matches in the Premier League. After watching the matches, you still have many things to do: chatting with friends on social software, playing Fan Texi in the Premier League, and brushing short sports videos … Is there anything more interesting for sports fans?

It can be said that playing football in the open field is meaningless, but online broadcasting can give the game real meaning.Indeed, not many people feel that it is necessary to watch a Southampton-Brighton game with dignity, but it is important that more games are broadcast, so that those Southampton fans and Brighton fans who want to watch this game have a proper way to watch this game.

The competition should belong to the public, not just the hundreds of people who are now allowed to enter the stadium.

In fact, the existence of streaming media just proves why the view that all sports events should not be broadcast is flawed. In any case, I am firmly opposed to the ban on Saturday afternoon games.There are always people who argue that this measure can protect the attendance rate of low-level leagues, but as early as 2018, EFL(English Football League)It has been announced that all Saturday 3: 00 pm games will be broadcast on its cooperative streaming media platform iFollow, and many international regions have also allowed to broadcast the games at this time. 

△ Amazon Prime’s Premier League live broadcast room 

Image: Adam Davy/pool/AFP via Getty Images

What’s more, for fans who want to watch the game offline, it doesn’t matter whether the game is broadcast or not. But if you don’t want to go to the scene, you can certainly find a way to watch the game at home.

In other words, even if the game is not broadcast on the mainstream platforms with copyright such as Sky Sports, BT Sport, Amazon Prime and BBC One, people will find various ways to watch the game, which is not a problem for modern fans at all.Besides, the football club has fallen into financial difficulties, and we can at least make the broadcasting company happy for a while, so that the team’s copyright income can be guaranteed, and the more the better.

So to be honest, although there may be a problem of watching the game on TV, football is now facing a critical moment, so please forget the idea that any match should not be broadcast on TV. Please broadcast all the football matches for us, without stopping for a moment … The broadcast of the games that helped you through the boring time during the epidemic is also an important part of your life.

The above is the discussion between two British sports experts. So, as a China fan, how much time do you spend watching the game broadcast every week? What do you think of the view that the broadcast of the game is overloaded? Please tell us together in the comments!

(End of full text)

Original link: https://the athletic. com/2394322/2021/02/17/Premier-League-Matches-Stay-on-UK-TV-Lockdown-Fans-Bring-It-on-Boring/? source=user_shared_article

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National fitness fever sports consumption fire

  With the rise of national fitness as a national strategy, people’s demand for exercise and fitness is getting stronger and stronger. The scale of sports consumption in China is also gradually expanding, and the increase of personalized and experiential consumption is obvious. China Olympic Corps competed for gold and silver in Tokyo Olympic Games, and sports consumption reached a new climax. From watching sports events to participating in sports activities, online and offline sports consumption patterns are increasingly rich, and the huge potential of the sports consumption market is being continuously stimulated.

  Liu Mincheng, who lives in Guangwai Street, Xicheng District, Beijing, loves playing badminton. After his children went to primary school, he developed the habit of taking their children to play ball every weekend. "Exercise is good for adults and children. In the process of exercise, you can spend parent-child time with your child and cultivate his interest in sports from an early age." Liu Min Cheng said.

  Take street dance classes, practice yoga, learn skiing, and experience go-karting … … In the eyes of Du Shiyun, a post-90s girl who works in an Internet company in Haidian District, Beijing, sports means trying and challenging new things and learning new skills. Every time a new experience is opened, it is full of infinite fun.

  Product sales are booming.

  According to a sports consumption report released by JD.COM Big Data Research Institute, in recent years, the sports consumption market in China has continued to expand. From 2017 to 2020, the per capita sports consumption has been increasing, with a year-on-year increase of over 30%. In the upsurge of "buying in buy buy", sports products have contributed a lot. At the recently concluded "618" online shopping festival, outdoor sports, together with household appliances and 3C digital, became the three fastest growing categories of transactions this year. According to the data provided by Tmall, in 2021, the pre-sale turnover of Guochao sports brand increased by over 500% compared with last year, and the membership increased by over 60% compared with last year.

  "The sports that can be experienced now are more and more abundant, and the related sporting goods are even more varied. You can’t stop once you buy them." Du Shiyun said that yoga clothes and running shoes have already become a part of her daily expenses. In order to monitor the changes of heart rate during exercise at any time, she bought a smart watch and set up several somatosensory sports games at home to make herself "stay at home" healthier. "Since I fell in love with skiing, I specially bought a set of skiing equipment, and I want to go to Chongli next winter to feel the charm of the Winter Olympics."

  Driven by the concept of "sports is for a better life", more and more people take the initiative to include sports in their daily consumption list. At the same time, new gameplay and new technology promote the high-quality development of sports consumption, and the unique sports social environment drives consumers from simple experience to deep participation, promoting the growth of gymnasiums, sports malls and platform economy.

  "It is better to meet a big meal and work out together." According to China Fitness Industry Data Report 2020, the number of fitness members in China is about 70.29 million. With a total population base of 1.4 billion, the penetration rate of fitness population is 5.02%, up 3.19% from the previous year. From the trend, the gap between China and the United States and Europe is gradually narrowing.

  There are fewer vehicles and the city is quiet, but the gym under the night is in full swing. At 8 o’clock in the evening, the reporter went to Lecheng Fitness Center Store located in an office building in Chaoyang District, Beijing. People were sweating profusely beside sports equipment and enjoying the happiness brought by fitness. Manager Cai Pengjie told reporters that the gym is open 24 hours a day, and it is the busiest time in the store from 6: 30 to 8: 30 in the evening. Compared with the traffic at noon, there are 50% more customers who exercise in the early hours of the morning. "Most of the people who come to exercise are office workers around, and there is a strong demand for night fitness. We will set up more sports courses in the evening according to the different needs of members and fitness habits. "

  "Sports+"is full of charm.

  Daily physical exercise and sports experience are in full swing. Some people focus on stimulating the public’s various sports consumption needs. The extension and expansion of "sports+"drives the sports consumption market to expand and improve quality.

  Riding the "national tide" east wind, Xtep accelerates the process of youthfulness and fashion. In June last year, Xtep held a mountain gate show in Shaolin Temple, which sparked a spark between modern sports brands and traditional Shaolin culture. Four months later, Xtep moved the Shaolin series products to Shanghai Fashion Week. Since then, the Shaolin series has been put on the market in large quantities, and the omni-channel sales revenue exceeded 16 million yuan within one week.

  Tencent, which has successively obtained live broadcast copyrights of NBA events, the Tour de France and the Champions League, has formed a powerful sports content matrix, expanding the boundaries of IP development of events to games, social media and other aspects, so as to open up more business and revenue growth points.

  Various sports variety shows, timely and rich live broadcast packages, and cross-border integrated sports culture performances & HELIP; … With a large number of social capital entering the sports field, the sports industry has added new kinetic energy to the transformation and upgrading of consumption. The minority movement has also begun to "smell the wind", and more practitioners in the sports industry, especially small and medium-sized enterprises, have begun to explore the rich growth space.

  Hubei Zhongjing Sports Culture Communication Co., Ltd., which has been engaged in the execution of events for many years, became the "agent" of Wuhan canoeing in 2017. "In the past, we focused on the promotion of water sports. Many parents led their children to experience it, but it was difficult to form secondary consumption. After all, water sports is not a mainstream sport, and the number of participants is limited. It needs more opportunities for display and standardized system training." Jiang Jinsong, general manager of the company, said.

  With abundant water resources, the company is determined to promote water sports to the public. "Now everyone’s sports consumption demand is developing in a personalized direction, and they are willing to master a skill while exercising. The more unpopular the project, the more eager it is ‘ Stage ’ 。” Jiang Jinsong plans to build a kayak marathon around the lake with a duration of at least one week in three to four years, and design more tracks with different characteristics, with the goal of becoming a city brand and expanding water sports consumers.

  Release market vitality

  On the one hand, there is a high enthusiasm for mass sports consumption, on the other hand, the per capita sports area is small, the outdoor sports infrastructure gap is large, especially the lack of accessible fitness facilities, which makes it difficult for many people to maintain the habit of long-term exercise. "I have already set up annual cards for two gymnasiums, but every evening and holidays, if I want to find a place with good time, place and venue to play badminton, I have to queue up." Liu Min Cheng said.

  "At present, China’s sports industry is in a period of rapid development. The consumption of sports services represented by various sports training, event registration and venue reservation is growing rapidly, but there are still some shortcomings in the supply of public services such as stadiums and facilities." Cai Yongjun, member of the Chinese Olympic Committee and secretary general of the Asian Roller Skating Federation, said.

  A few days ago, the State Council issued the National Fitness Program (2021— In 2025), it is proposed to increase the supply of national fitness venues and facilities, extensively carry out national fitness events, improve the level of scientific fitness guidance services, and promote the sustained and healthy development of the sports industry.

  Under the dual promotion of policy support and the strong rise of domestic sports industry, all kinds of sports fitness facilities and sports training resources will be more open and rich. The sports consumption market is playing an increasingly irreplaceable role in meeting people’s growing needs for a better life.

  To promote the transformation of sports consumption market from "high-speed development" to "high-quality development", it is still necessary to further release sports consumption enthusiasm and market vitality. Cai Yongjun suggested that we should promote the pan-entertainment transformation of sports, develop younger trend sports and create immersive consumption scenes; Expand "internet plus Fitness", use big data and AI to create "smart sports", improve the intelligence, informationization and digitalization of public services for national fitness, and lead the comprehensive upgrade of national fitness content and scenes; Encourage the multi-dimensional cross-border integration of sports, enrich the new format of "sports+"personalized consumption, and explore in depth the concept design, content channels, platform scenarios and business models; Integrate existing resources, inject local cultural characteristics, enhance the interaction between sports and events, introduce and create high-quality sports IP, and promote the healthy development of sports service consumption. (Economic Daily-China Economic Net reporter Guo Jingyuan Intern Liang Shuo)

5,000 fitness enthusiasts gathered in China National Fitness Walking (Running) Competition.

The national first stop of the 4th "Sports City, Poetry and Wine Shooting Flood" 2024 China National Fitness Walking (Running) Competition (Sichuan Shehong Station) started in Shehong, Sichuan a few days ago. More than 5,000 fitness enthusiasts from all over the country feel the fun of walking in the spring breeze and release healthy vitality in the warm sun.

There are 7 supply stations along the track and a fixed medical station every 2.5 kilometers. There are 36 referees, 27 medical staff, 460 volunteers, 21 official photographers, 16 official speeders and 22 first-aid runners to provide thoughtful services for the athletes. During the Games, the second Sichuan-Chongqing Sports Tourism Carnival was held, which promoted the deepening of exchanges and cooperation between linked cities by setting up linked city exhibition areas, gave full play to the advantages of the "sports+"integration model, promoted sports, culture, tourism and economic exchanges between cities, and made sports events a strong "new impetus" for urban development.

Ten linked cities also sent teams to participate in the competition, punching cards and shooting floods with their feet to feel the vitality of the hometown of poetry and wine. It is worth mentioning that this event also has an exclusive exhibition area for linked cities. In the exhibition area, you can browse the city’s cultural customs, appreciate the city’s cultural characteristics, and purchase the city’s cultural and creative products. Games not only serve as a sports exhibition platform, but also integrate with cultural tourism, forming a unique attraction of "Games+"and "Sports+".

The tournament was hosted by the Social Sports Guidance Center of the State Sports General Administration, and was undertaken by Sichuan Social Sports Guidance Center, Chongqing Social Sports Guidance Center, Shehong Municipal Committee of the Communist Party of China and Shehong Municipal People’s Government. (From March 20th, China Sports Daily, 07 edition)

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Movies and offline performances strongly revive Maoyan Entertainment’s performance in 2023, off the charts

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  On March 21, Officially released the 2023 annual performance announcement. Its total income was 4.757 billion yuan, an increase of 105.1% over the same period in 2022; The net profit was 908 million yuan, up 766.2% over the same period of last year. During the period, the adjusted net profit was 1.029 billion yuan, which also increased by 342.2% compared with 2022.

  For the performance surge, the company believes that it is mainly driven by two factors.

  The first is the recovery of the entertainment industry. According to the statistics of the National Film Bureau, the total box office of national films reached 54.915 billion yuan in 2023, an increase of 82.64% compared with 2022. The annual box office of domestic films reached 46.005 billion yuan, accounting for 83.77% of the total box office, surpassing 41.175 billion yuan in 2019, a record high.

  During the reporting period, he participated in the announcement and distribution of 52 domestic films, and controlled the distribution of 30 domestic films. The number of films and the cumulative box office reached a record high in the same period. These include the Spring Festival box office champion Man Jianghong, the May 1st box office champion Life is Unfamiliar, the summer fantasy costume blockbuster The First Part: Singing the Songs, the summer dark horse movie The octagonal cage, and the top three box offices in the New Year’s Eve, Twinkle, twinkle, bright stars, The annual meeting can’t stop! "Golden Finger" and so on.

  In 2023Among the top ten films at the box office, four were announced by the master controller, five were produced by the master controller, and eight films were produced, and the box office coverage rate of the films involved also reached a new high in the same period of history. According to the data of the National Film Bureau, the total box office of Maoyan Entertainment in 2023 reached 18.698 billion yuan.

  Driven by the box office growth of Xuanfa and produced films, the revenue from Maoyan Entertainment’s content services increased by 106.6% from 1.113 billion yuan in 2022 to 2.3 billion yuan in 2023.

  At the same time, the recovery of the offline performance market boosted the related income growth of Maoyan Entertainment. According to the data of China Performance Industry Association, the cumulative attendance in the first three quarters of 2023 reached 111 million, exceeding the cumulative attendance in the whole year as of December 31, 2019.

  In this context, the total revenue of offline performances and GMV (Total Commodity Transaction) in Maoyan Entertainment reached record highs in the same period, and the revenue from online entertainment ticketing business increased by 111.5% from 1.068 billion yuan in 2022 to 2.259 billion yuan in 2023.

  During the reporting period, Cat’s Eye provided ticketing services for more than 100 concerts, hundreds of e-sports events and more than 300 top sports events. Outside the mainland market, the company is also exploring the markets of Hong Kong and Macau, providing performance support services in Hong Kong through the city ticketing network, launching the ticketing platform UUTIX, and officially launching its own performance ticketing business in Hong Kong.

  In addition, the revenue from advertising services and other services in Maoyan Entertainment last year was 198 million yuan, an increase of 43.5% compared with 138 million yuan in 2022, mainly due to the overall recovery of the domestic film market.

  Zheng Zhihao, executive director and CEO of Cat’s Eye, said that under the background of strong recovery of the industry, the company seized the opportunity to achieve continuous business breakthroughs and development, and many business and financial indicators reached record highs.

  On the other hand, Maoyan Entertainment is also active in product and AI data capabilities. During the reporting period, Cat’s Eye Professional Edition launched a number of digital products to serve the whole process of film production and announcement. Among them, the "worry-free cloud booking" function serves more than 200 cinema films, which helped the box office to increase by 227% year-on-year.

  Based on AI andTechnical ability, Cat’s Eye Professional Edition has also upgraded the cinema service and promoted the distribution policy of separate lines.And provide exclusive customer portraits, real-time accurate competitive intelligence, one-click application for sub-distribution, etc., to help cinemas and filmmakers choose in both directions and boost box office growth.

  For each business segment, Maoyan Entertainment further clarified the future plans in the announcement.

  In terms of entertainment content services, the company will increase the breadth and depth of participation in the promotion and production of head schedules and head films, optimize the operational efficiency of content business and improve financial performance.

  For online entertainment ticketing service, Maoyan Entertainment plans to increase investment in key performance projects and continuously enhance the infrastructure construction and service capacity of performance business.

  In addition, the company will also develop film IP and drama.Integrate the post-movie box office market, and seek new growth space and possibilities on the basis of business in Hong Kong and Macao.

Nine tips on Double Ninth Festival: Why is it also called Ascending Festival?

  BEIJING, Beijing, October 4 (Reporter Shangguan Yun) The Double Ninth Festival, a traditional festival with a long history in China, has always been highly regarded.

  Cheng Peng, an assistant researcher at the Institute of Literature, Shanghai Academy of Social Sciences, believes that climbing high to enjoy autumn and giving thanks to respect for the elderly are two important themes of the Double Ninth Festival. In addition, there are activities such as sunbathing in autumn, flying kites, eating Chongyang cakes and drinking chrysanthemum wine.

  How did the name of Double Ninth Festival come from?

  Double Ninth Festival is also called Ascending Festival, Double Ninth Festival, Chrysanthemum Festival and so on, which means peace, health and longevity.

Data Map: Double Ninth Festival. People came to the Tengwangge tourist area in Nanchang, Jiangxi, and climbed high to pray. <a target='_blank' href=https://news.cctv.com/2022/10/04/'/'><p class=

  Data Map: Double Ninth Festival. People came to the Tengwangge tourist area in Nanchang, Jiangxi, and climbed high to pray. China News Service reporter Jiang Tao photo

  Regarding the origin of the name of the Double Ninth Festival, Cheng Peng said that in the Book of Changes, the number of "nine" is yang, and the number of "nine nine" is heavy, so it is called "Chongyang"; It is also called "double ninth" because the day and the month all meet nine.

  When can the origin of the festival be traced back?

  According to Cheng Peng, the existing written records about the custom of Double Ninth Festival were first found in Ji Qiu Ji in Lu Chunqiu, which recorded the activities of the ancients in offering sacrifices to the heavenly emperor and ancestors in September.

  According to textual research, the origin of the Double Ninth Festival can be traced back to ancient times, when there were ritual activities of worshipping the gods and ancestors in the season and autumn. In the Han Dynasty, the custom of Chongyang was further popularized.

  Is it related to the ancient ceremony of offering sacrifices to the "fire"?

  It is said that one of the prototypes of the Double Ninth Festival is the ancient ritual of offering sacrifices to the "fire".

  Cheng Peng said that "Fire" (Antares) is the time coordinate used by the ancients to determine the signs of seasonal production and seasonal life. In ancient times, according to the orbit and position of the sun, the moon and the stars, people divided the astrology near the ecliptic into 28 groups, commonly known as "Twenty-eight Hostages".

  In the east, the horn, the horn, the room, the heart, the tail and the dustpan form a complete dragon-shaped astrology (seven nights in black dragon). In the season when the "fire" in the autumn and the autumn retires, people should hold corresponding farewell ceremonies.

Data Map: The picture shows the people expressing their blessings on the Double Ninth Festival according to the Qin ceremony, antique system and traditional Chinese etiquette. <a target='_blank' href=https://news.cctv.com/2022/10/04/'/'><p class=

  Data Map: The picture shows the people expressing their blessings on the Double Ninth Festival according to the Qin ceremony, antique system and traditional Chinese etiquette. China News Service reporter Zhang Tianfu photo

  With the development of society, people have a new understanding of the seasons, and the ceremony of offering sacrifices to Vulcan in September gradually declined.

  How deep is the connotation of the Double Ninth Festival?

  The Double Ninth Festival is a festival with profound connotations. As time goes by, its customs are constantly enriched and developed.

  Cheng Peng explained that the written record of the name "Double Ninth Festival" began in the Three Kingdoms period. During the Wei and Jin Dynasties, the festive atmosphere became stronger, and there were written records of chrysanthemum appreciation and drinking customs.

  For example, Tao Yuanming said in the preface to the poem "Nine Days of Idleness": "I am idle and love the name of nine. Autumn chrysanthemum is full of gardens, but it is awkward, and it is empty for Jiuhua, and it is cherished by words. "

  In the Tang Dynasty, the Double Ninth Festival was designated as an official festival. From then on, the court and the people celebrated the Double Ninth Festival together and held various activities during the festival. In the Song Dynasty, the Double Ninth Festival was more lively. The Dream of China in Tokyo recorded the grand occasion of the Double Ninth Festival in the Northern Song Dynasty.

  How did the ancients celebrate the Double Ninth Festival?

  Chongyang can be regarded as one of the landmarks in the transition of autumn and winter in people’s lives, and festival customs are carried out around people’s feelings at this season.

Data Map: Flying kites in Hanfu Girls' Double Ninth Festival. Liu kegeng photo

  Data Map: Flying kites in Hanfu Girls’ Double Ninth Festival. Liu kegeng photo

  It is an important custom of this traditional festival to climb high and look far. Cheng Peng said that the custom of climbing on Chongyang Mountain mainly stems from the climate characteristics at this time and the ancient people’s worship of mountains. In ancient times, there were customs such as climbing to pray for blessings, worshipping gods and ancestors, and drinking and praying for longevity on the Double Ninth Festival.

  In the Qing Dynasty, it was a custom for Beijing to celebrate the Double Ninth Festival by sticking chrysanthemum branches and leaves on doors and windows, "to remove evil and filth to attract good luck".

  What’s so particular about Chongyang cake?

  Chongyang cake is one of the delicacies at this time. It is also called flower cake, chrysanthemum cake and five-color cake, and the system is arbitrary. Cheng Peng said that the exquisite Chongyang cake should be made into nine layers, like a pagoda, with two lambs on it, so as to conform to the meaning of Chongyang (sheep).

  Sometimes, people will put a little red paper flag (instead of cornus) on the Chongyang cake and light candles. Replace the meaning of "climbing" with "lighting a lamp" and "eating cake".

  Nowadays, there are still no fixed varieties of Chongyang cakes, and the soft cakes eaten in various places on the Double Ninth Festival are called Chongyang cakes.

  What is the meaning of chrysanthemum wine?

  In addition to all kinds of cakes, chrysanthemum wine is also popular with people.

Data map: Children and the elderly make Chongyang cakes together. Photo by Meng Delong

  Data map: Children and the elderly make Chongyang cakes together. Photo by Meng Delong

  Cheng Peng introduced that chrysanthemum wine was regarded as an "auspicious wine" for double ninth festival in ancient times. Chrysanthemum wine is a medicinal liquor, with a slightly bitter taste, which can make people clear their eyes and wake up after drinking, and has auspicious meaning of dispelling disasters and praying for blessings.

  Why wear a cornus?

  Cheng Peng said that among the many customs of the Double Ninth Festival, the custom of inserting Evodia rutaecarpa is relatively widespread, which is mainly popular in the middle and lower reaches of the Yellow River, Huaihe River and Yangtze River Basin.

  Evodia rutaecarpa and chrysanthemum morifolium were very common in the Tang Dynasty. It is said that cornus has a strong fragrance, which has the functions of improving eyesight and refreshing brain, and can eliminate food stagnation and treat cold and heat.

  The ancients believed that climbing a mountain and inserting dogwood on the Double Ninth Festival could drive away insects, damp and wind evil. So he put cornus on his arm or ground it in a sachet, and put it in his head. Most of them are worn by women and children, and men in some places also wear them.

  How can traditional festivals be passed down?

  The ancients had the custom of feasting and praying for longevity on the Double Ninth Festival, which pinned people’s wishes for the health and longevity of the elderly, while activities such as climbing mountains and flying paper kites also reflected people’s wishes for health and longevity.

  Cheng Peng said that now the Double Ninth Festival is also a festival for the elderly, which is endowed with the connotation of respecting the elderly. The inheritance of festivals should not only follow the cultural core of ancient customs, but also conform to contemporary values.

  He believes that feasting for the elderly, drinking and praying for longevity, or taking the elderly to climb mountains appropriately, enjoying chrysanthemums, drinking chrysanthemum tea or chrysanthemum wine, eating Chongyang cake, etc. are all important forms of inheriting the custom of Chongyang. (End)

The General Administration of Sport calls: Doing broadcast gymnastics twice a day is good for national fitness.

  BEIJING, July 19 (Xinhua)-"We also call on friends from all walks of life in the country to do broadcast gymnastics twice a day, at 10 am and 3 pm, which is good for national fitness." Qiu Ru, deputy director of the Group Department of the State Sports General Administration, made the above statement on the 19th.

  On 19th, the Office of the Healthy China Action Promotion Committee held a press conference on the national fitness action of "Healthy China Action".

  Qiu Ru said that in 2009, after the State Council promulgated the National Fitness Regulations, it was made clear that August 8th was the National Fitness Day every year, which was also the holding day of the Beijing Olympic Games, and also for the promotion and development of the Olympic legacy in China, so it was stipulated that August 8th was the National Fitness Day. This year is the 11th National Fitness Day. In order to cooperate with this year’s Healthy China Action, the theme of this year’s National Fitness Day is "Healthy China, You and I Walk Together".

  "Eleven fitness days have a theme every year. This year’s theme is mainly to cooperate with the Healthy China Action. The main content is to once again set off a wave of promoting broadcast gymnastics and workouts." Qiu Wei said.

  Qiu Ru introduced that broadcast gymnastics has been compiled into the ninth set, and the first set was compiled in 1951. Broadcast gymnastics has inspired generations of people, "including our parents, who have certain feelings for broadcast gymnastics, so it is of great significance to promote daily fitness, especially for cadres and workers during breaks, as well as primary and secondary school students."

  Qiu Ru pointed out that with the passage of time, the development of the country, the continuous prosperity of the economy and society, and the increasing demand of ordinary people, there are other activities besides radio gymnastics. "For example, there are aerobics and square dance, but the memory of radio gymnastics is indelible. The current ninth set of radio exercises was compiled and promoted by the State Sports General Administration in 2011. "

  Qiu Ru said that in order to cooperate with the Healthy China Campaign, the General Administration of Sport launched a nationwide broadcast gymnastics activity. At the beginning of this year, the General Administration of Sport, together with the Ministry of Education, the All-China Federation of Trade Unions and other departments, issued a notice to carry out broadcast gymnastics nationwide. The General Administration of Sport began to carry out broadcast gymnastics activities nationwide in April. This year, in conjunction with the activities on August 8, a main venue to commemorate the National Fitness Day this year was set up in Xi ‘an on August 3, requiring all provinces (municipalities and autonomous regions) to select an excellent team to perform in Xi ‘an on the basis of promoting broadcast gymnastics. "Thirty-one provinces (municipalities and autonomous regions) have their own teams to Xi’ an, which is also a main venue for us to cooperate with the Healthy China Action."

  Qiu Ru emphasized that the General Administration of Sports requires all provinces (municipalities and autonomous regions) to have sub-venues, which should be clear. One is to commemorate the National Fitness Day, and the other is to carry out the Healthy China Action. In fact, the General Administration of Sports has also issued a notice to the whole country to carry out the National Fitness Day in 2019, requiring that broadcast gymnastics be carried out around the week from August 3 to August 8, which is the main period for carrying out national fitness activities, trying to improve the people’s fitness awareness through these activities, and also promoting sports culture and fitness culture, so that ordinary people can develop the consciousness and habit of conscious fitness.

  Qiu Ru finally added, "We also call on friends from all walks of life in the country to do broadcast gymnastics twice a day, at 10 am and 3 pm, which is good for national fitness."

Singing 24 solar terms into a song, Gong Linna and Laogong bring a new experience of China music.

Singing 24 solar terms into a song, Gong Linna and Laogong bring a new experience of China music.

  Gong Linna sang at the 24 solar terms Ancient Poetry Concert. 

  BEIJING, Oct. 20 (Xinhua) On the evening of the 19th, the singer Gong Linna and Gong Luo New Art Orchestra presented "Flowing Time &mdash; &mdash; Gong Linna 24 solar terms Ancient Poetry Concert "and" the moon, grown full now over the sea "met the audience for the first time as a new song.

  "Gong Linna Singing 24 solar term song" began to be created in autumn of 2017, and 24 ancient poems were selected from the vast number of ancient poems, composed by Lao Gong and sung by Gong Linna. These 24 ancient poems are in line with the solar terms in content, and they are also well-known masterpieces. In the melody of songs, the styles are rich and varied, and each capital is unique and sets off each other.

  Time on the Move &mdash; &mdash; Photo courtesy of the organizer of Gong Linna Laogong’s 24 solar terms ancient poetry and songs

  In this concert, Gong Linna and Gong Luo’s Art Nouveau Orchestra presented a total of 13 solar terms poems on the stage of Guiyang Grand Theatre, with spring, summer, autumn and winter as four musical chapters. The presentation of ancient poetry music on the stage will be very humanistic. The ingenious combination of China’s traditional cultural thoughts with music art and stage art will make the audience feel refreshed.

  "the moon, grown full now over the sea, brightening the whole of heaven." This is a well-known poem by Zhang Jiuling in the Tang Dynasty. As a new song, "the moon, grown full now over the sea" met the audience for the first time, and it was arranged in the position of connecting spring and summer, replacing the previous "Streaming Water", which made the whole concert more smooth and mature. Gong Linna said: "the moon, grown full now over the sea is more in line with the theme of 24 solar terms’s ancient poetry concert. I sang the same thoughts as" Streaming Water "in a very subtle way and explained the connection of past lives."

  Different from ordinary concerts, 24 solar terms Ancient Poetry Concert not only sings ancient poems, but also allows the audience to enjoy beauty. What’s more important is to present a music lesson for the audience. This music lesson is about solar terms and poetry, and more about China’s spirit and rhyme. The whole concert brought a unique experience to the audience in the process of interaction between the stage and the stage.

  Gong Linna introduced: "Every stop in the concert tour of ancient poetry in 24 solar terms uses the local children’s choir, because I hope to promote children’s music education. At present, almost all music education methods in China are based on western aesthetics or methods, methods and systems. I hope that I can sing ancient poems through children, practice my voice and practice my spirit with me, sing with bands that are all dominated by Chinese musical instruments, and experience the artistic conception of China’s music and poetry! "

  Gong Linna’s singing strength and artistic expression in recent years have not only been highly praised by the industry, but also won numerous praises from the general audience, from the online divine comedy "uneasy", "Golden Hoop" and "Fa Hai You Don’t Know Love" to the blockbuster "Streaming Water" on the variety show "Singer". Singing the charm of China with classical lyrics and broadening artistic horizons with world music are the direction that Gong Linna’s music art is striving for. She said: "The music is not necessarily high. I believe that as long as we insist on singing and passing on China music, the audience will understand and accept it."

  It is reported that the Gong Linna 24 solar terms Ancient Poetry Concert will visit Qingdao, Anshan, Haikou, Fuzhou and other places one after another, bringing a refreshing China music experience to audiences from all over the world. In addition, the three-dimensional presentation of the concert &mdash; &mdash; The album "Gong Linna 24 solar terms Ancient Poetry Concert LIVE" was launched simultaneously on Tencent’s music platform, and the course "Learning to Sing Ancient Poetry with Gong Linna" was launched on Himalayan FM, and the book "Flowing Time &mdash; &mdash; Gong Linna Lao Gong’s Poems and Songs of the Twenty-four Solar Terms will also be published simultaneously. (End)

No-load trial operation of "Underground North Third Ring Road" began. Line 12 will open 20 stations in 2024, of which 13 are transfer stations.

  Original title: No-load trial operation of "Underground North Third Ring Road" Line 12 will open 20 stations this year, of which 13 are transfer stations.

Beijing Metro Line 12 completed the motor train debugging, and realized rail communication, electricity communication, signal communication, and successfully completed the cold sliding and hot sliding tests of the whole line. All 42 subway vehicles on Line 12 arrived at the section.

Beijing Metro Line 12 completed the motor train debugging, and realized rail communication, electricity communication, signal communication, and successfully completed the cold sliding and hot sliding tests of the whole line. All 42 subway vehicles on Line 12 arrived at the section.

Beijing Metro Line 12 completed the motor train debugging, and realized rail communication, electricity communication, signal communication, and successfully completed the cold sliding and hot sliding tests of the whole line. All 42 subway vehicles on Line 12 arrived at the section. (Pan Zhiwang photo)

  On March 20th, it was learned from the Municipal Major Project Office and Beijing Investment Rail Company that the Beijing Metro Line 12, which will be opened for operation this year, has completed the motor train debugging, realized the rail communication, electricity communication, signal communication and successfully completed the cold sliding and hot sliding tests of the whole line. 42 metro vehicles on Line 12 have all arrived at the section, and will be put into no-load trial operation for no less than 3 months.

  Metro Line 12 is a rail transit trunk line mainly laid along the east-west direction of the North Third Ring Road, with a total length of about 30 kilometers and 21 stations. It spans four administrative districts, namely Haidian, Xicheng, Dongcheng and Chaoyang, and connects residential areas, commercial areas and important functional areas such as Century City, Shuangyushu, Dazhong Temple, Beitaipingzhuang, Madian, Anzhen, Sanyuanqiao, Jiuxianqiao and Dongba.

  "This year, Line 12 will open the Sijiqing Station to the dongfeng station section, with a total of 20 stations, 13 of which are transfer stations." Han Jian, the first-level director of Track III of the Municipal Major Project Office, introduced. After completion and opening to traffic, Line 12 will transfer to Line 10 at Changchun Bridge Station and Sanyuanqiao Station, Line 16 at Suzhou Bridge Station, Line 4 at Renmin University Station, Line 13 at Dazhongsi Station and Guangximen Station, changping line at Jimenqiao Station, Line 19 at Beitaipingzhuang Station, Line 8 at Anhuaqiao Station, Line 5 at Heping Xiqiao Station, and West. In the future, you will transfer to Line 14 at Gaojiayuan Station and Line 3 in dongfeng station.

  After the line is opened to traffic, it will effectively alleviate the ground traffic pressure in the northern part of the city, especially in the North Third Ring Road, and at the same time play a leading role in the track to drive the development and construction of the surrounding areas of the line.

  Beijing Metro Line 12 is known as the "underground North Third Ring Road", which passes through all the important traffic nodes of the North Third Ring Road, with more than 70 large and small bridges along the line, and most of the stations are located in the bridge area, which can be described as "one bridge and one station". In order to enhance the passengers’ experience, all the entrances and exits of the bridge station should fully consider the travel needs and habits of the surrounding passengers, and be arranged as close as possible to the bus station or existing municipal facilities to create convenient conditions for underground and above-ground traffic.

  Site visit

  Fully automatic unmanned driving is initially realized.

  On March 20th, at Sanyuanqiao Station of Metro Line 12, one train after another sped by. This is a no-load test run. During this period, subway vehicles, power supply, signal and communication systems will be fully tested and calibrated, and people and equipment, systems and systems will be fully run-in. After no-load trial operation, trial operation according to the drawing, completion acceptance and operation evaluation, the line can be opened for operation.

  In the future, Sanyuanqiao Station will become a three-line interchange station for Line 10, Line 12 and Airport Line. During the ride experience, I saw that the whole train on Line 12 was in yellow-gray tone, and the seats in the car were mixed with lemon yellow and light blue. The interior decoration was simple and generous, and the cab was designed with semi-closed transparent glass windows.

  "Metro Line 12 has initially realized the fully automatic driverless function, and the fully automatic debugging of all trains and stations is being carried out in an orderly manner, which will bring passengers a safer and more comfortable travel experience after operation. In addition, the mixed running mode of 4-group and 8-group trains provides 1240 seats for 180 seats and 2480 seats for 360 seats respectively, which can flexibly cope with the passenger flow changes in peak and flat peaks and ensure the maximum transportation efficiency. " Li Shaojun, assistant to the general department of Beijing Investment Equipment Technology Research Institute and project director of Line 12, revealed.

  From Sanyuanqiao Station, pass through Xibahe Station, Guangximen Station, Heping Xiqiao Station and Anzhen Bridge Station, and you will arrive at Anhuaqiao Station. The station is located in the bustling North Third Ring Road, which is the interchange station between Line 8 and Line 12. It will only take 3 minutes in the future, and citizens can complete the interchange at this station.

  At present, the staff of Anhuaqiao Station are carrying out the construction of the aluminum plate on the top of the transfer passage and transfer hall, the floor tiles of the safety exit are being paved and laid, and the entrance and exit passages are also being renovated. In the decoration of the station, Anhuaqiao Station is simple and elegant, refining the texture of the North Third Ring Road city and integrating the sky image, bringing visual enjoyment to passengers through the change of reality and space shaping. At present, 99% of the main structure of the station has been renovated, and 60% of the auxiliary decoration has been completed. (Ren Shan)

Spring ploughing and ploughing are busy, and grain production has started steadily (with firm confidence)

  "At the end of the year in beginning of spring, farming is planned early."

  Central Plains granary, spring tube is busy. In the wheat field of Houwangzhuang Village, Wangzhuang Town, hua county City, Anyang City, Henan Province, agronomist Chen Yipin gave a lecture to the villagers: "Farming time waits for no one, fertilizer and water can keep up, prevent pests and diseases, and ensure a good harvest."

  南国春早,土膏正润。海南省海口市红旗镇墨桥村里奏响水稻播种“春耕曲”,无人机作业,村民邓育辉忙得不亦乐乎,“播种新技术,省工、节本、效率高!”

  粮食安全是“国之大者”。党的二十大报告提出,加快建设农业强国。习近平总书记强调,保障粮食和重要农产品稳定安全供给始终是建设农业强国的头等大事。

  牢牢把住粮食安全主动权。2022年,我国粮食总产量13730.6亿斤,连续8年稳定在1.3万亿斤以上。面对全球粮食危机,我国粮食生产实现“十九连丰”,中国人的饭碗端得更牢了。今年我国粮食生产目标任务重点是“两稳两扩两提”,即稳面积、稳产量,扩大豆、扩油料,提单产、提自给率。

  一年之计在于春。春播粮食产量占全年六成左右,春管粮食产量占主要口粮的近四成,抓好春耕春管,是确保全年粮食和重要农产品稳产保供的关键。各地区各部门全力以赴保持粮食稳产增产好势头。农业农村部有关负责人表示,当前春季农业生产正从南向北陆续展开,冬小麦冬油菜面积增加、长势正常,春播粮食意向面积稳中略增,粮油生产和春耕备耕总体形势较好。

  放眼广袤田野,新的耕耘已经开始,新的丰收正在孕育。

  下好“先手棋”,农业生产劲头足

  习近平总书记强调,“中国人的饭碗任何时候都要牢牢端在自己手中,饭碗主要装中国粮”。

  2023年是全面贯彻落实党的二十大精神的开局之年。下好“先手棋”,确保粮食生产开局稳,各地区各部门及早谋划全年粮食生产,抓实各项保障措施。

  春耕备耕,农资先行。

  连日来,黑龙江农垦红卫农场统一购买的5795吨氮、磷、钾肥陆续运达指定地点。“质量有保证,还直接送到家门口,省心。”种植户王立波一边点算,一边谋划新一年的水稻种植。

  春耕备耕大忙时节,各地用种需求持续上涨,制种生产线开足马力。先正达集团中国种业各加工企业紧盯市场抓进度,昼夜生产水稻、玉米种子,一粒粒种子搭乘专列、货车销往全国。

  肥料作为粮食的“粮食”,其质量好坏,供应是否充足,直接影响农业生产。跟踪调度农资供需情况,抓好跨区调剂调运,加强供应保障……各地区各部门组织好农资生产、流通、供应,确保及时到村到店到户。

  Spring ploughing and spring tube, the service keeps up.

  The agricultural technology department of suyu district, Suqian City, Jiangsu Province set up a technical team to go to the fields to provide technical guidance for farmers. Zhao Jie, an agronomist at the Agricultural Technology Extension Center of suyu district, said that at present, there are 430,000 mu of wheat in the field, and the seedlings are growing well, with the proportion of first-class and second-class seedlings exceeding 92%, which has set up a "good harvest shelf" for summer grain production.

  Enter the village to solve the problem. "How many acres of wheat have been planted this year?" "Is it convenient to water and spray medicine?" &hellip; &hellip; Wang Pengju, secretary of the Party Committee of Dabin Town, Yuanyang County, Henan Province, writes down the farmers’ demand for spring ploughing every time he visits, and provides solutions in the shortest time. "The town mobilized party member cadres and large grain growers to form a spring ploughing production service team to help the elderly and the people out of poverty to spring ploughing and spring management and solve the worries of production."

  At present, winter wheat in the southwest has entered the jointing stage, Jianghuai is about to turn green, winter wheat in the north is still wintering, and winter rape in the Yangtze River basin has entered the budding stage one after another. Recently, the Ministry of Agriculture and Rural Affairs organized experts to formulate and issue technical opinions on preventing freezing, drought and promoting stable production of wheat and rape, and launched a large-scale field management training in spring; Eleven expert guidance groups were sent to Hebei, Jiangxi and other major wheat and rapeseed producing areas to promote the implementation of key measures for disaster prevention and mitigation and field management in spring, and go all out to win a bumper harvest of grain and oil in summer.

  Production demand, guarantee timely.

  In the production workshop of China Yituo Group Co., Ltd., the rumble of tractor running and debugging, the beep of forklift shuttle transfer and the roar of rapid operation of equipment are intertwined, playing a symphony to protect spring ploughing. Speed up production and expedite delivery. In January, China Yituo shipped more than 8,500 tractors to the whole country, which effectively guaranteed the demand for spring ploughing.

  "The 3 million loan from the Agricultural Bank of China is really timely. Tractors and rice transplanters have been added, and everyone is more motivated!" Early in the morning, Peng Huihua, a large grain grower in Guanyinge Town, Boluo County, Huizhou City, Guangdong Province, took more than 10 agricultural machinery operators to operate the agricultural machinery, plowed the land and prepared to sow. The relevant person in charge of the Agricultural Bank of China said that this year, it will strive to issue more than 160 billion yuan of loans for spring ploughing and preparing for ploughing, so as to fully guarantee the credit demand for spring ploughing and preparing for ploughing in various places.

  At present, seeds and fertilizers are well prepared, technology and services are provided to Tiantou, and "Big Iron Cow" and "Tian Nanny" come to help &hellip; &hellip; A picture of the early spring is slowly spreading in the field of hope, laying a solid foundation for improving the stable supply capacity of grain and maintaining the stable operation of prices.

  从“会种地”到“慧种地”,科技支撑动力强

  习近平总书记指出,农业现代化关键在科技进步和创新。

  增产增收,技术是关键。春耕备耕一线,农业科技引擎蓄满动能,良种、良机配良法,“金扁担”为农业生产提供有力支撑。

  瞄准良种,田野孕育好收成。

  筛选、分级、包衣、数粒……河北沃土种业公司车间里,三条生产线同时运转。一袋袋玉米良种经智能包装后,由机器人码垛搬至成品库,再装车运送到全国各地。

  “这些都是公司自主培育的玉米品种,‘沃玉3号’‘沃玉111’等,亩产达到900公斤左右,综合抗性、适应性和稳定性优势明显。”公司负责人介绍,今年将继续加强研发创新投入,加强与科研院校及重点企业协作,促进“育繁推”模式高效落地。

  攥牢当家品种,擦亮农业“芯片”。目前,我国农作物良种覆盖率在96%以上,自主选育品种面积占比超过95%。从中央到地方,国家种业企业阵型加快构建,打通研发和市场两端,不断凝聚种业振兴核心力量。

  This year, the Ministry of Agriculture and Rural Affairs started the project of improving the yield of major grain and oil crops with corn as the focus, demonstrated and popularized a number of high-yield, high-quality and density-tolerant varieties, and strived to significantly improve the yield of major grain and oil crops, with the yield of corn demonstration fields increasing by more than 100 kilograms per mu.

  Good opportunity to help, spring ploughing ran out of acceleration.

  "Eat beginning of spring rice, warm day by day. This year, there is a new &lsquo; Artifact &rsquo; !” Hu Tuan, head of Zhaojin Crop Planting Professional Cooperative in Ganyu District, Lianyungang City, Jiangsu Province, said that in the past, it was inevitable to spread fertilizer with high-gap plant protection machines, and sometimes crops were crushed. This year, the newly purchased agricultural drone added a fertilization function compared with ordinary models, with high intensity and stable operation. It can load 50 kilograms of fertilizer at a time, and with the spiral runner, the sowing is more uniform and smooth.

  "Wheat seed and fertilizer are broadcast at the same time. At the end of last year, 480 mu of land was broadcast in three days." This year, Hu Tuan plans to purchase a Beidou navigation self-driving tractor, expecting the wisdom "iron cow" to show its talents in the fields.

  As soon as the agricultural machinery rings, there is no panic in farming. At present, the comprehensive mechanization rate of crop cultivation and harvest in China is over 72%, and the comprehensive mechanization rates of wheat, corn and rice are over 97%, 90% and 85% respectively. In the past, short board machines such as 240 horsepower continuously variable speed tractors and rape transplanters were successfully mass-produced. Flying in the sky and running on the ground, more and more high-tech agricultural machinery and equipment are stationed in the fields, and "knowing how to farm" has turned into "smart farming", which has significantly increased the contribution rate to grain production.

  Good methods are matched, and good benefits can be gained from growing grain.

  165.1 kg! Last year, Yucheng City, Shandong Province, set a record for high yield per mu of compound soybean. In the whole country, the first large-scale promotion of soybean and corn strip compound planting has achieved gratifying results, which has promoted the self-sufficiency rate of soybeans in China by 3 percentage points.

  "Last season, my family’s 560 mu of land was basically realized &lsquo; If corn does not reduce production, soybeans will be picked up for nothing &rsquo; Increase the income by about 300 yuan per mu, and definitely continue to do it this year! " After the Spring Festival, Wu Duoxia, a large grain farmer in Lishangwu Village, Juzhen Town, Yucheng City, was busy consulting agricultural technicians to strive for more "Jin Doudou" in the field.

  "The simultaneous sowing of corn and soybeans has to overcome many technical problems." Li Chengqiang, deputy director of Yucheng Agriculture and Rural Affairs Bureau, said that through close cooperation with agricultural colleges, the team of experts helped farmers break through the three core technical barriers of "selecting improved varieties, expanding spacing and reducing plant spacing". At the beginning of the new year, the city organized 13 scientific and technological service teams and 79 agricultural technicians to connect with large planters to ensure that technology went straight to the fields.

  As technology sinks, benefits increase. Pan Wenbo, director of the Planting Management Department of the Ministry of Agriculture and Rural Affairs, said that this year, a number of high-yield and yield-increasing technical models will be integrated and promoted, soybean planting support will be strengthened, and research and development of technical equipment will be promoted, so as to strive for breakthroughs in short-board technologies such as high-yield and high-oil soybeans, short-growing rapeseed and suitable machinery in hilly areas as soon as possible.

  硬措施落地,产能根基夯得稳

  习近平总书记强调,全方位夯实粮食安全根基。

  春回大地,田管忙。在安徽省蒙城县楚村镇楚店村的麦田里,农机手驾驶着自走式小麦施肥机,在田间追施返青肥,邻近的麦田,两架植保无人机在喷施除草剂。

  “今年种的小麦面积超过1300亩,眼下长势好于去年,一亩地多收100斤没问题。”蒙城县金粒源家庭农场负责人楚殿民说,“加上优质优价,今年增收估计得有20万元。”蒙城全县小麦种植面积195.56万亩,比上年扩种了1.76万亩。

  粮食生产稳字当头,核心就是稳面积、稳产量,确保产得出、供得上。2023年,我国明确启动实施新一轮千亿斤粮食产能提升行动,将确保粮食面积稳定在17.7亿亩以上、粮食产量继续保持在1.3万亿斤以上。

  提升耕地质量,稳住粮食产能基础。

  大年初九,陕西省渭南市东雷抽黄灌区高标准农田里,胡建科顶着寒风整理田埂,为春灌做准备。“今年种了9亩小麦,冬灌已经浇了一水,春灌浇水加追肥,5月底开镰收割,产量肯定能超过去年。”胡建科眉眼带笑地说,“耕地实施改造后,渠道变直了,浇一亩小麦水费省了不少,还省了人工费。灌溉方便又及时,有点旱情咱也不怕了!”

  After the implementation of high-standard farmland construction, the new atmosphere of farmland will bring good prospects for growing grain. By the end of 2022, China has achieved the cumulative construction goal of 1 billion mu of high-standard farmland as scheduled. After completion, the average cultivated land quality of high-standard farmland can be improved by about one grade, and the average grain production capacity per mu can be increased by 10%&mdash; 20%。

  This year, China will continue to strengthen the construction of high-standard farmland, build 45 million mu and upgrade 35 million mu, so that "one thousand tons of grain in one season and two tons of grain in two seasons" will become a reality in more places.

  When the policy of benefiting farmers comes to households, farmers and farmers eat "reassurance".

  Early in the morning, He Yongchao, a big planter in Sanjiang Village, sanjiang town, wangcang county, Sichuan Province, took a water pipeline to replenish the rape in Abel Tamata. "It was a little dry in the early stage. Thanks to the timely replenishment of water, it is growing well now. It is expected to increase production by playing some herbicides in two days!"

  He Yongchao planted 10 mu of rapeseed last year and expanded it to more than 60 mu this year. "If the support policy is good, your confidence will be enough!" Wangcang county has been implementing the pilot project of farmland rotation and fallow for many years, giving 150 yuan subsidies per mu to rape farmers in the project area. "This year, the purchase price of rapeseed has increased by 3 cents per kilogram, and the benefits are getting better and better." He Yongchao said.

  The guarantee mechanism for farmers’ income from growing grain has been continuously improved. In 2022, we will stabilize and improve policies such as farmland fertility protection subsidies, high-standard farmland construction subsidies, agricultural machinery purchase and application subsidies, minimum purchase price of rice and wheat, subsidies for corn and soybean producers, and rice subsidies, expand the pilot scope of full cost insurance and income insurance for three major grain crops, and issue a total of 40 billion yuan of one-time subsidies to actual grain farmers for three times & HELIP; &hellip; Effectively mobilize the enthusiasm of grain farmers.

  This year, grain farmers will also reap the policy "big gift package": implement the minimum purchase price and producer subsidies; Increase support for soybean planting, continue to implement the full coverage of wheat "one spraying and three prevention" subsidies, allocate funds for pest control in advance, and implement subsidies for centralized seedling raising of early rice in the south. A few days ago, the central government issued an agricultural-related transfer payment of 211.5 billion yuan in advance in 2023 to encourage farmers to prepare for spring ploughing and let farmers grow grain.

  Strengthen confidence and drive hard. From the northeast plain to the Jianghuai land, from the south of the Yangtze River to the Tianfu granary, hundreds of millions of farmers have worked hard and sweated, solidly promoting agricultural production in spring, making the agricultural foundation more stable and the rice bowl more secure.

  (People’s Daily reporter Zhu Juan, Chang Qin, Yu Jingxian, Li Xiaoqing, You Yi)