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Creative idea: Hong Kong is the intelligence center of the Far East, and the law allows spies to travel freely.

　 　 When collecting information for Chill, Lok Man Leung and Kim-ching Luk found that in the past century, Hong Kong’s espionage activities have been very active, and it has assumed the responsibility of the Far East intelligence center. It has been called "the spy capital of the East", just like Lisbon in Europe and Casablanca in Africa. On this basis, the two directors came up with the whole story of Equator: an international wanted criminal nicknamed Equator stole a special weapon from South Korea and intended to sell it to a terrorist organization in Hong Kong. Intelligence agencies from South Korea, China and Hong Kong gathered in Hong Kong to join in the pursuit of Equator with their own purposes, while intelligence personnel from other countries in Hong Kong were also eager to move.

　 　　Casablanca became a spy stronghold during World War II because of its unique political status: it was a transit point for European refugees to flee to the United States. Hong Kong also has the innate advantage of becoming an intelligence center. It has visa-free agreements with more than 100 countries and regions, which greatly facilitates the entry of intelligence personnel. There is no law prohibiting espionage in this place, and its extradition regulations are only aimed at those who commit crimes in Hong Kong. In addition, as a major economic center, hundreds of thousands of people come and go here every day, which makes it easy to hide. Therefore, spies and terrorists from all over the world regard this place as a paradise for espionage and information trading.

　 　　This special position has spawned a magical industry for Hong Kong. In the Sham Shui Po electronic products market in the northwest corner of Kowloon Peninsula, there are many shops selling monitoring and surveillance equipment. In order to meet the needs of different places and activities, these devices are made into various shapes and sizes. You can not only find a recording pen that looks like a USB flash drive, but also find a miniature camera the size of a car key. And those ordinary-looking cleaners are likely to be doing part-time job of installing bugs. Of course, in order to counter eavesdropping, many companies and institutions will regularly check and remove bugs in office buildings.

Three forces: Hong Kong Anti-Terrorism Secret Service+Korean National Intelligence Agency+China Supreme Bureau of Investigation.

　 　　Spy war and anti-terrorism movies are a very mature film type in Hollywood and Britain. The series of "007", "Bourne ultimatum" and "Mission Impossible" are loved by audiences all over the world, and the British MI 6, the US National Security Agency, the Central Intelligence Agency and the Federal Bureau of Investigation have become well-known intelligence agencies for these movies. In contrast, Hong Kong films have almost never touched on similar themes in the past. Then, if terrorists threaten the security of Hong Kong, which organization is responsible for the investigation and pursuit? Also during the data collection process of Chill, the two directors noticed a department set up in 2009: Hong Kong Anti-Terrorism Special Service Team.

　 　　According to the official website information of the Hong Kong Police Force, the Anti-Terrorism Special Service Team belongs to the Anti-Terrorism Activities and Internal Security Group of the Operations Division of the Operations Department of the Police Force. It is a paramilitary special police force whose main responsibilities are to implement anti-terrorism strategies, conduct anti-terrorism patrols, handle terrorist attacks, handle explosives, prevent chemical, biological and radiological radiation and escort dangerous goods. In Equator, the roles played by Nick Cheung and Shawn Yue work for this department, which is the first time that this department has appeared on the big screen. Since its establishment, the Counter-Terrorism Task Force has carried out many security tasks in the visits of foreign leaders, and conducted joint training with relevant units in Australia, Singapore, Canada, the Netherlands and other countries.

　 　　South Korea, on the other hand, was sent to Hong Kong to hand over to the anti-terrorism secret service team, and the National Intelligence Agency of Korea, which is responsible for intelligence and national security, jointly recovered the "equator". The agency is modeled after the US Central Intelligence Agency, and its main duties are to collect and keep domestic and foreign intelligence and cooperate with national security and overseas anti-espionage activities. In the film, Cui Minghao, played by Jin-hee Ji, is the deputy director of the Korean National Intelligence Agency, ranking second only to the administrator and director. He is a weapons expert with a doctorate in physical and mechanical engineering.

　 　　Originally, the anti-terrorism secret service team and the Korean intelligence agency had the same goal. The former is eager to send the dangerous special weapon out of Hongkong, while the latter wants to get back what belongs to them. However, when the mainland intelligence agencies intervened, things were no longer as simple as returning things to their original owners. This institution is called the Supreme Investigation Bureau of China, which is an intelligence agency invented by two directors. Song An, played by Wang Xueyin, is the director of the Supreme Bureau of Investigation. He insisted that special weapon, who had been recaptured from terrorists, should be detained in Hongkong, and the China government should handle the following foreign affairs. As a result, the interests of the mainland, Hong Kong and South Korea have clashed, while terrorists are still at large, and the security of Hong Kong is in jeopardy.

Luxurious lineup: Spend half a year inviting Jacky Cheung to play the villain in Zhang zhen?

　 　　The international cast of Equator is very eye-catching, which shows that investors and stars trust Liang and Lu, two new directors. Jacky Cheung, Nick Cheung, Zhang zhen, Wang Xueyin, Jin-hee Ji and Choi Siwon are all famous actors. Because they represent different forces, and the creators pay great attention to the balance between forces, their performance charm has been brought into full play. However, in this way, there are not many scenes for each actor, and those who are used to watching the single protagonist or the double protagonist may feel that they are not enough. Among the above actors, Jacky Cheung is the most worthy of our attention, because it was not easy to see him on the big screen last time; One is Zhang zhen, and this film is his first time as a villain.

　 　　After "crossing hennessy" in 2010, Jacky Cheung, the god of songs, hardly performed any more films. Because of his splendid achievements in music, this superstar’s performance career is often overlooked. However, he is a rare good actor. He won the Golden Award and the Golden Horse Award for Best Supporting Actor for as tears go by and the legendary swordsman, and his performances in Bloody Streets and july rhapsody can be regarded as the benchmark in the performance field. Lok Man Leung and Kim-ching Luk waited for half a year to invite the singer to come out of the mountain, and finally they agreed because of their solid script. In the film, Jacky Cheung plays a physics professor, trying to mediate between different forces for the sake of Hong Kong’s security. No matter the depth of the role or the shape of a beard, it is a subversion of the past.

　 　　Zhang zhen has never faded out of the screen, and he often works with great directors like Wong Kar-wai and Chen Kaige. Unfortunately, however, if he is a supporting actor, he will always be submerged under the dazzling aura of the protagonists, such as Red Cliff and The Master. And if he is the protagonist, the whole film may lose its sense of existence, such as Embroidered Spring Knife. This time, he became a villain, and when everyone else is in a suit, he may be able to gain some advantages by his cool and attractive shape. After all, we have seen one brilliant terrorist after another in the James Bond series or Batman series. Of course, everything is hard to say. The story of Equator is a little similar to that of Red Cliff, and it is hard to guarantee that he will not become the same role as Sun Quan in the latter.

Screenplay technique: Follow the theme and structure of Chill to continue to explore the security of Hong Kong.

　 　　In "Chill", Hong Kong was caught in a city-wide crisis because of a police officer’s hostage-taking. Two deputy directors of the police force disagreed on the handling methods: one declared that Hong Kong was in a state of emergency and ordered all police forces to concentrate on rescuing the hostages; The other is strongly opposed, demanding that all countermeasures should be carried out in accordance with legal procedures. Although Equator tells a completely different story, it has many similarities with Chill in theme and conflict setting. It is also a question about the security level of "the safest city in Asia", and there are also many contradictions in the anti-terrorism alliance formed by intelligence agencies in the mainland, Hong Kong and South Korea, and the focus of contradictions is still on procedural issues.

　 　　Because of this perspective, the turning point from the first act of Equator and Chill to the second act is somewhat unexpected. In the latter, at the end of the first act, we didn’t see how Aaron Kwok, the deputy director of management, tried to fight with the kidnappers, but we saw him make "small moves" behind Tony Leung Ka Fai, the deputy director of operations, and successfully removed his position as the chief commander of operations; In Equator, the secret service team snatched special weapon from the terrorists in the first act. According to the general idea, the next battle should take place on the way of the South Korean side escorting weapons back to China. Unexpectedly, the Supreme Bureau of Investigation was killed halfway, citing laws and regulations to prove that Hong Kong had no right to dispose of the weapon, and the question of how to "send" it became a question of how to "keep" it.

　 　　The turning point at the end of the first act sets a new direction for the film. In "Chill", this new direction is that Aaron Kwok led the police to catch gangsters, and suffered a great failure, so it is inferred that there is a mole in the police. As a result, he found that many police officers were involved in the kidnapping. The plot development after the first act of Equator is similar to this. Nick Cheung has suffered setbacks in the process of tracking down terrorists, so he realizes that terrorists have infiltrated the anti-terrorist alliance. Who is the mole? How many people are there? We might as well sell a pass here. We just need to know that although this film has upgraded its scale and changed its formula compared with Chill, it can still taste the same taste as Chill.

　　Core reading

　　How can online games prevent addiction and be effective and long-lasting? Experts suggest that parents should not instill in their children the idea that playing games is a sin, but should help them improve their self-control. In addition to setting up functions such as "one-click no play" and "limited consumption", game companies should also make plans to keep young people away from bad content. Only when the society gives guidance, parents teach by example, game companies develop high-quality content, and relevant departments assume regulatory responsibilities can a complete and effective closed loop be formed.

　　Games are charming and children are easy to indulge. How should parents, society and game companies treat and treat games? What measures can all parties take to prevent teenagers from indulging in online games? We interviewed game companies, relevant scholars and experts to discuss the solutions to game addiction.

　　How to guide children to play online games without affecting parent-child relationship?

　　Q: What are the characteristics of teenagers using the Internet? Why is there an addiction to online games?

　　Zhang Haibo, director of china national youth palace association Children’s Media Literacy Education Research Center: Today’s teenagers are aborigines in the digital age, and playing online games is their basic entertainment.

　　From 5 to 14 years old, teenagers have a "triple jump" rule in the process of contacting the internet: around 5 years old, they haven’t gone to school yet, but they may have contacted the internet, and online games have become a part of life; Around the age of 10, teenagers will not only search through the internet, but also participate in social activities and express themselves; Around the age of 14, the internet has become an inseparable tool in life, and some teenagers have even surpassed their parents in "network digitalization ability".

　　Teenagers are addicted to online games, often because there are four kinds of problems in parent-child relationship: first, they don’t understand, that is, parents don’t know what their children are doing online; The second is "poor relationship", that is, parents have not established a good parent-child relationship with their children online and offline; The third is "lack of guidance", that is, parents let their children play online games; The fourth is "bad demonstration", that is, parents themselves are addicted.

　　Q: What are the parents’ responses to children playing online games? What is the correct way?

　　Zhang Haibo: There are two common scenes in modern families: one is "network battle", in which parents control the network and never let their children touch online games; The second is "electronic nanny", which directly throws mobile phones and networks to children. In fact, excessive control and indulgence are not real education, and they are easy to aggravate teenagers’ addiction to online games.

　　Li Tao, producer of Zeno technology games: I know a parent who severely taught his son to play games, which made him nervous when he heard the word "game", but when others were playing, the child still couldn’t help peeking.

　　In my opinion, parents should not instill in their children the idea that playing games is evil. Too rigid management will make teenagers more inclined to decompress through online games. Parents should help their children to choose suitable games and establish their children’s aesthetic appreciation of high-quality online games. To help children choose high-quality games, we can first pay attention to the game age grading standards, secondly, we can simply try them out by parents themselves, and then refer to the evaluation and recommendation of the media and netizens. Only by knowing ourselves and ourselves can we grasp the initiative.

　　Liu Mengfei, lecturer of "Game Research and Gamification Practice" course in Beijing Normal University: Game is essentially a meaning system guided by rules. "If you follow the rules to solve problems, you can get some rewards and feedback" — — This principle can also be used in reality. Before the children touch the game, parents can negotiate, guide and set rules to let the children show initiative and self-control in this process.

　　Echo Gao, Ph.D. in Education, Psychology and Art History, University of Munich: Parents should do the following when dealing with online games: First, establish clear rules. Parents must know what their children are playing, and know where to play, when to play and how long to play. Second, to be a role model for children, parents can’t be addicts themselves. Third, provide children with opportunities to connect with real life. Psychology believes that the sense of reality is an important criterion to measure whether the psychological state is healthy or not. Some parents abroad spontaneously organize various sports associations, and parents take turns to take charge of classes. This practice not only creates opportunities for parents to accompany their children, but also provides them with real social circles. At present, many parents in China learn from it, such as organizing children to climb mountains and have an outing. Fourth, parents should accompany their children with high quality. High quality requires high attention and response, but not too much interference with children, giving them full freedom and maintaining good communication with them.

　　Ask the online game producer how to control the supply side?

　　Q: In game design, what responsibilities should game companies take to avoid adverse effects on teenagers?

　　Liu Mengfei: In the early stage of game development, game companies should care for young players and consider the needs of young people from the perspectives of vision, culture and experience. In addition, we should make relevant plans for young players, such as how to keep young people away from bad players, bad language and thoughts.

　　The game content can also be guided by some rules. If the player has pornographic and bullying performance, the game mechanism should be severely punished. When young players socialize properly and complete cooperation, they can be rewarded in terms of game values; On the other hand, if there is bad behavior in the game, players can be "sent" to a specific space to limit their freedom of play. To return to the normal space, we need to learn community norms and pass the answer test.

　　To guide gamers, we should use the rules and mechanisms of the game itself, try our best to respect the players’ discourse system and subjective initiative, and avoid overbearing paternalism.

　　Q: What measures can game companies take to prevent teenagers from indulging in online games?

　　Joe Cheng, Director of Tencent’s Growth Guard Platform: In early 2017, Tencent launched a growth guard platform, through which parents can bind their children’s game accounts, and conduct operations such as inquiry, reminder, time slot setting, one-click ban on playing and limited consumption. As of July this year, about 8.78 million accounts were bound to the growth guardian platform.

　　The growth guardian platform is divided into two modes: the super parent mode was launched in 2017, and its essence is the control tool for supervision and inspection; We will launch the Weteam model this year, on the one hand, urging parents to set an example, on the other hand, urging children to fulfill their agreements and get incentives. It is hoped that this model can cultivate the parent-child relationship of mutual trust, positive encouragement and entertaining.

　　In order to prevent teenagers from irrational consumption in online games, Tencent has launched a game consumption reminder function for minors. If the accumulated consumption of users reaches 300 yuan in the past 30 days, Tencent will remind the payment account owner.

　　At present, Tencent has cooperated with Peking University Institute of Education, Central Academy of Fine Arts, Virginia Institute of Functional Games, China Association for Science and Technology and other domestic and foreign academic and scientific research institutions to explore ways to enrich the educational model by using online games and build a healthy, positive, safe and reliable online game space for teenagers.

　　How to better control online games under the principle of seeking advantages and avoiding disadvantages?

　　Q: Many parents know about internet addiction rehabilitation institutions, and some even send their children there. Are such institutions reliable?

　　Liu Mengfei: The professional qualifications of many internet addiction institutions are rather suspicious. Although game addiction is listed as mental illness in the latest edition of the International Classification of Diseases released by the World Health Organization. But this does not mean that those institutions that quit Internet addiction are "innate" with legitimacy. Even for the definition of "Internet addiction", the standards of these internet addiction institutions may not be consistent and authoritative enough.

　　Some cases show that sending children to some internet addiction rehabilitation institutions will cause permanent damage to the parent-child relationship. After the children return home, their trust in their parents will be greatly reduced, and the parent-child relationship may become very indifferent or even tense.

　　Q: How to look at and do online games in order to prevent and control addiction for a long time?

　　Zhang Haibo: With regard to the network, we should adhere to the concept of "pursuing advantages and avoiding disadvantages": we can neither regard the network as a scourge nor leave risks unchecked. Parents should make the Internet "work for me" through active guidance, making it a good helper for entertainment, study and daily life, and a way to express themselves and participate in social activities.

　　Liu Mengfei: There are already hundreds of millions of gamers in China. Since the scale of players has reached such an order of magnitude, it is necessary to fully investigate and understand the actual situation before finding a targeted solution when solving related problems.

　　For online games, parents, schools and society can’t just see its possible negative effects. Only when schools give guidance, parents teach by example, game companies develop high-quality content and anti-addiction mechanisms, and relevant departments undertake the responsibility of formulating rules and supervision can a complete and effective closed loop be formed.

　　This week, Google (GOOGL.US,GOOG.US) will hold the Google for Games Developer Summit and release a series of news related to Google Play service. One of the most important news is to add more PC games to the Google Play game service.

　　Google Play Games was first launched at the end of 2021, providing a way for Windows 10 and 11 gamers to play Android games on their desktops or laptops. In a blog post released today (March 12th), Google revealed that the Play Games service will be expanded by providing a series of actual PC games. At present, the games that have been added include heaven 2M, Odin: Rising Varhala, The Original God and Dragon’s Breath: Silent.

　　Just a few days before Google announced the addition of PC games to Play Games, Microsoft (MSFT.US) announced that it would stop supporting Windows Subsystem for Android, providing another way for Android games to run on Windows 11.

　　In addition, Google also revealed some new features of the upcoming Google Play Pass. Google Play Pass was first launched in 2019, offering a selection of Android games, which can be played by paying once a month. Google said that from today, some Play Pass users will be able to access special game props and discounts of some games. These games include EA SPORTS FC Mobile, endless duel and monopoly Go.

　　In addition, the standard Google Play store will add access to YouTube videos for some games, which will appear in the store list and the main page of the game. In addition, some games that contain in-game advertisements will now add interactive elements.

　　Android game developers who use the Play Games service can now use a variety of login options. Any progress and achievements made by players in the game can be logged in and accessed on other devices through the same account.

　　Xinhua News Agency, Beijing, August 12th Title: In July, production and sales increased by over 30% year-on-year, and new energy vehicles continued to develop well.

　　Xinhua News Agency reporter Zhang Xinxin

　　According to the data released by the Ministry of Industry and Information Technology recently, in July, the production and sales of new energy vehicles in China reached 805,000 and 780,000 respectively, up by 30.6% and 31.6% respectively, and the market share reached 32.7%.

　　Industry experts said that with the support of a series of policies such as excellent supply and consumption promotion, new energy vehicles continued to develop well and supporting facilities were constantly improved. The market penetration rate of new energy vehicles has increased, the technology has been continuously improved, the innovation vitality of enterprises has been further stimulated, and the high-quality development of the industry has been continuously promoted.

　　Lantu Automobile recently released brand delivery data, and delivered a total of 3,412 new cars in July, up 90% year-on-year and 13% quarter-on-quarter. Stepping up to 3,000 steps for five consecutive months, "Lan Tu Speed" has the strength of brand’s continuous accumulation, as well as the expanding market scale and comprehensive industrial competitiveness of new energy vehicles. Lu Fang, CEO of Lantu, told reporters that Lantu Automobile has entered a stage of steady growth in sales, and the newly upgraded new Lantu FREE will be listed soon. While constantly exploring the domestic market, the brand is also actively deploying "going out". In the third quarter of this year, it will be officially launched in the Nordic markets such as Finland.

　　On July 11th, 2023, at Taicang Port International Container Terminal in Jiangsu Province, a batch of new energy vehicles will be exported by special frame transportation (panoramic photo of unmanned aerial vehicle). Xinhua News Agency (photo by Ji Haixin)

　　Since the beginning of this year, China’s new energy automobile industry has galloped all the way. From January to July, the production and sales of new energy vehicles totaled 4.591 million and 4.526 million, up 40% and 41.7% respectively.

　　Recently, policies to support automobile development have been launched intensively. China has made it clear that the vehicle purchase tax reduction policy for new energy vehicles will be extended to the end of 2027; The National Development and Reform Commission, together with the Ministry of Industry and Information Technology and other departments, formulated "Several Measures for Promoting Automobile Consumption"; The Ministry of Industry and Information Technology has clearly stepped up the formulation and implementation of the work plan for the steady growth of key industries such as automobiles … …

　　"Support measures from both ends of supply and demand further boost market confidence and stabilize industrial development." Chen Shihua, deputy secretary-general of China Automobile Industry Association, said that with the implementation of the new round of automobile consumption promotion policy, the consumption potential of automobiles, especially new energy vehicles, is expected to be further released, which will help the industry achieve the goal of steady growth throughout the year.

　　Market expansion drives industrial chain innovation. At the end of June, Dongfeng Weifu distributed wheel drive passenger car started long-term test, adopting pure electric four-wheel drive, high integration technology of wheel motor and controller. Compared with the traditional drive configuration, the whole vehicle accelerated by 42% in 100 kilometers.

　　You Zheng, deputy general manager of Dongfeng Company, told the reporter that Dongfeng has continued to promote electrification and intelligent technology across the board, and has achieved independent control in the three power systems and completed the industrial layout. Focusing on intelligence, we have independently created a new generation of centralized SOA electronic and electrical architecture. Relying on technology brands Hydrogen Boat, we will continue to promote the development of hydrogen power. "We will make efforts to fill the shortcomings, seize the new track of intelligent network connection, and use new technologies and new products to build the competitive advantage of new energy intelligent network connection vehicles".

　　"In the past, competition relied on special technology. Today, it depends more on ‘ Chain ’ 。” Xu Jun, senior vice president of Zero Run Automobile, said that consolidating and expanding the advantages of industrial chain by relying on integrated innovation is very important for new energy vehicles to achieve "leading" in the future. The industry is also stepping up its efforts, and collaborative innovation modes such as host manufacturers, component manufacturers, software companies and scientific research institutes have become the mainstream.

　　The supporting system will be improved to lay a solid foundation for industrial development. According to the data released by China Electric Vehicle Charging Infrastructure Promotion Alliance, as of July 2023, the member units in the alliance reported a total of 2.211 million public charging piles.

　　According to the data of the Ministry of Transport, by the end of June, 5931 expressway service areas had built charging facilities, accounting for 89.48% of the total number of expressway service areas in China. The next step will be to further optimize and improve the service charging infrastructure network along the highway in accordance with the principle of "moderate advance".

　　Shandong introduced measures from the aspects of charging infrastructure construction and time-of-use electricity price of residential charging piles, and Shenzhen issued the Three-year Action Plan (2023-2025) for Shenzhen to accelerate the construction of a new generation of world-class automobile city … … All localities have launched pragmatic measures according to local conditions to "escort" the development of new energy vehicles.

　　Recently, the Ministry of Industry and Information Technology and other five departments have revised the current Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points, adjusted the calculation method of new energy vehicle points, and established a flexible trading mechanism of points to further help the industrial development.

　　The "Guidelines for the Construction of National Vehicle Networking Industry Standard System (Intelligent Networked Vehicles) (2023 Edition)" was recently issued to provide the vehicle networking industry with a more complete framework, more comprehensive content and clearer logic.

　　The relevant person in charge of the Ministry of Industry and Information Technology said that it will guide the industry to be electrified, intelligent and networked through standards, and further enhance the development momentum of the automobile industry. At the same time, it will support key large enterprises to take the lead, large, medium and small enterprises to participate, carry out cross-industry and cross-domain collaborative innovation, accelerate the research and development, popularization and application of new technologies and new products such as high-precision sensors and operating systems, support the development of high-security climate power batteries, heat pump air conditioning, vehicle thermal management and other technical research, and provide policy assistance for the high-quality development of new energy vehicles.

　　Xinhua News Agency, Beijing, March 12 (Reporter Luo Xin) On the 12th, flight UO260 of Hong Kong Express Airlines successfully arrived at Beijing Daxing International Airport, marking the official arrival of Hong Kong Express Airlines at Daxing Airport.

　　It is reported that Hong Kong Express Airlines Beijing Daxing round-trip route plans to carry out one round-trip flight every day, with flight numbers UO260 and UO261 respectively. Li Ziwei, Business Manager of Aviation Business Department of Daxing Airport, said that after the opening of Hong Kong Express Airlines, not only the daily average flight volume from Daxing Airport to Hong Kong has been improved, but also the flight time distribution covers the morning, noon and evening, which has effectively improved the service level and market competitiveness of Daxing Airport.

　　As an international aviation hub, Hong Kong has a unique geographical location and connectivity advantages. The opening of this route will further promote economic cooperation, trade and cultural exchanges between Beijing and Hong Kong, and better meet the travel needs of business, tourism, study and other passengers in the two places.

　　Under the arrangement of airport staff, a visiting group from Hong Kong started a study tour: stamping and punching cards next to the 3D printed landscape, and taking a group photo in front of the Beijing central axis art installation … …

　　"Daxing Airport gives people a spacious and comfortable feeling. Today, we are taking students to study at the airport. The design concepts and artistic installations in the airport have made us feel Beijing’s profound cultural heritage and technological innovation." Li Weilang, a teacher at Huaren Primary School in Panyu Club, Hong Kong, said, "In recent years, the school has strengthened exchanges and enhanced mutual understanding with sister schools in the Mainland. In the future, I hope to learn more about the daily life of mainland citizens and deepen mutual friendship. "

　　"I was very excited when I flew for the first time. All kinds of snacks on the plane were delicious." Yi Yijia, a primary school student at Hong Kong Jiulong Lixian School, said, "Beijing is beautiful. This trip to Beijing is short. I want to visit the Forbidden City and the Great Wall in the future."

　　"This is my second visit to Beijing. Daxing Airport is very spectacular. Today’s study tour has taught me a lot about Daxing Airport. I am very proud to see the five-star red flag hanging above the terminal building of Daxing Airport. " WangJunXi?, a sixth-grade student from Hongkong, said.

　　According to reports, thanks to the strong recovery of short-distance leisure tourism, the flight volume of Hong Kong Express Airlines has returned to the pre-epidemic level in 2023. Hong Kong Express Airlines hopes to promote cultural exchanges between Hong Kong and the Mainland through the expansion of the route network in the Mainland, so that Hong Kong people, especially young people, can have a deeper understanding of the history, culture and social development in the Mainland.

Indeed, it is really convenient for modern people to watch the game nowadays. Even more and more people watch the live broadcast of the game in a year, which adds up to less than watching short videos or scoring GIFs. Then the question is, do we still need so many live football matches?

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football! When talking about this issue, a British fan said so.

Besides, as a China fan, how much time do you spend watching live games every week? What’s your opinion about the overload of live broadcast of the game? Please tell us together in the comments!

Author |　Adam Hurrey and Amitai Winehouse, ECO kryptonite

Edit |　Gao Xiaochen

Source |　Sports Industry Ecosphere (the original text was published in The Athletic, and it was partially deleted and adjusted due to the need of editing and expression)

The text is 4295 words in total | Estimated reading time is 11 minutes.

Not long ago, the Premier League officially announced:Before all the British fans can return to the stadium to watch the game(as early as May 17th), all events will continue to be broadcast live online in the UK.

This rule may not feel anything to overseas fans. But for British fans, it is a big event that can change their lives. After all, they haven’t watched the football match on TV on Saturday afternoon for decades.

This is due to a long-standing magical rule in Britain-3PM Blackout, which was negotiated and passed by the FA and the league.From 2: 45 pm to 5: 15 pm on Saturday, it is forbidden to broadcast any football match on TV.

The origin of 3pm blackout can be traced back to Bob Lord, Chairman of Burnley Club in 1964.(Bob Lord）A broadcast ban at Tevermore Stadium.In the view of Chairman Bao, the live TV broadcast is harmful to the club besides lowering the attendance rate of the stadium.

△ Center is Bob Lord, then chairman of Burnley Club.

Despite a lot of controversy, President Bao succeeded in persuading more and more clubs to accept it with his golden tongue.Television broadcast of demon theory.After unanimous negotiation, 3pm blackoutKick-off at three o’clock on Saturday afternoon is a tradition in English football.Not only has it become the rules of English clubs, but it has even been incorporated into the British broadcasting law, which makes it a criminal offence to broadcast football matches on TV on any Saturday afternoon in Britain.

However, due to the impact of the epidemic, all the games had to be broadcast online, and the question of whether the broadcast ban should be completely abolished was once again put on the focus of public discussion. But for British fans, although there are more games broadcast, the troubles of happiness have also come:With limited energy, so many games are broadcast live, it seems that I really can’t watch it!

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football!

When talking about this issue, a British fan said so. His views also represent the voices of many fans.

In this regard, two columnists of The Athletic discussed through a podcast: Do we still need so many live football matches?

Too much broadcast of the game has made people tired of watching the game.

The host of Adam Hurrey The Athletic podcast, Football Cliches.

It has been a whole year since the special situation of being forced to have an empty match due to the epidemic, and the discussion on whether 3pm blackout should be cancelled has been going on for a long time. Therefore, it seems a natural thing to broadcast all the games in the current situation.

However, with the resumption of broadcasting, we gradually found that in the face of so many football matches, watching the ball every day is no longer a pleasure, and it has even become a psychological burden.　

As early as before the epidemic isolation intensified the daily competition in domestic broadcast of football matches, the broadcast of three matches on Super Sunday in Premier League was already a marathon experience for football fans: from pre-match comments to players’ warm-up, from goal playback to VAR slow-motion analysis, from betting recommendation to various advertisements ….. The broadcast of several consecutive football matches in one day is quite challenging for fans to watch and broadcast.

Whether the game involves their favorite team or their annoying team, or involves two teams that they don’t care about.　

△ A busy Premier League weekend screenshot from Tencent Sports APP

A Premier League fan in the UK, watching the game every Saturday, is probably like this:

The first game, kick-off at 12: 30 noon British time:

Ok, at noon, the game will start. Today’s noon match is a match in leicester city (generally speaking, leicester city or Southampton kick off earlier, as evidenced by the data). You will notice the long shadows in the stadium, which is definitely the last light environment that people want to face when watching the match or even playing football games.

In the end, leicester city won 2-0, but the attention of this game was completely covered up by the VAR controversy.

The second game, EnglishKick-off at 3: 00 pm national time:

All right! You’ve watched a game and got into shape. Although the commentators are still discussing the question of whether Team X is excellent or Team Y is rubbish (the conclusion is usually: emmm…… … I think both teams are similar).

The confrontation between the two sides in this game is Crystal Palace vs West Brom, which makes you immediately start to wonder if you should do something else while watching the ball. But you can’t go out when you think about the epidemic; I also think that due to the broadcasting law, there is no advertisement in the live broadcast of the game at 3 pm on Saturday ….. Well, let’s watch another game.

Unfortunately, Wilfrid Zaha, the thigh of Crystal Palace, was injured, and there was one less attraction in the game … It is said that the commentary of this game is famous, but the fans never seem to care about this.

Game 3, kick-off at 5: 30 pm UK time:

Well, it’s prime time for the broadcast, and the strong teams are going to play again. It may be a game in which Manchester City beat a team 4-0, or it may be a showdown between Arsenal and Newcastle. Under the full light of the stadium, the shiny stadium is quite attractive. In addition, there is nothing to watch on TV at this time, which may be the perfect time to sit on the sofa and watch the football match.

At the moment, Jamie Carragher (a former Liverpool player and now a famous football commentator) slides his hand on the screen, showing you all the details of the game you should know, which is great. In the end, it was an excellent game to watch, but it doesn’t seem to be time to put an end to today’s full football marathon …　

Game 4, kick-off at 8: 00 pm UK time:

COVID-19 epidemic, the end of the world, all these things on TV. To tell the truth, Premier League football really doesn’t need to broadcast four whole games a day, especially after 7: 30 pm. Now, you have watched three football matches, and your mind is obviously not on TV. On the sofa, you have already started to brush your mobile phone and saw more than a dozen popular short videos about the coach’s rage or the commentator’s passion for wheat. Although these videos have been forwarded by you, you will forget all about the video content in a short time.

This is often the daily life of a Premier League fan watching the game on weekends.

If the football match is broadcast all day, will I watch it? Yes, obviously, I will, but this is probably just my consciousness as a practitioner, but other fans may not appreciate the broadcast of so many games.

△ Newcastle striker Callum Wilson celebrates the goal

Image: Newcastle United/Newcastle United via Getty Images

Indeed, as long as fans can’t watch the game offline, the Premier League has the responsibility to keep football in the spotlight through more broadcasts.However, don’t underestimate how tired fans will feel in such a marathon. Just for the sake of our poor and tired brains, I hope that the competitors and broadcasters will not regard the countermeasures in this special period as future decisions.　

The broadcast of the game is overloaded? I don’t think so at all!

Amitai Winehouse News Editor

It’s 11 o’clock on Saturday morning. You slept in, got up, had dinner, drank coffee and went out for a walk. Maybe you had a lesson with fitness coach Joe Wicks in front of the TV. So what’s next? I can’t eat any more food, and Zoom’s online test hasn’t started yet. For you, this day seems far away.　

However, you remember, there is a football match today! You looked at the live app on your mobile phone. At 12: 30, leicester city played against Liverpool; At 3: 00 pm, Crystal Palace played against Burnley; At 5: 30 pm, Manchester City played against Tottenham; At 8: 00 pm, Wolves play Chelsea!

As a fan, the distant Saturday was finally saved!

In this difficult period, there are not many interesting things happening. But we can watch all the matches in the Premier League. After watching the matches, you still have many things to do: chatting with friends on social software, playing Fan Texi in the Premier League, and brushing short sports videos … Is there anything more interesting for sports fans?

It can be said that playing football in the open field is meaningless, but online broadcasting can give the game real meaning.Indeed, not many people feel that it is necessary to watch a Southampton-Brighton game with dignity, but it is important that more games are broadcast, so that those Southampton fans and Brighton fans who want to watch this game have a proper way to watch this game.

The competition should belong to the public, not just the hundreds of people who are now allowed to enter the stadium.

In fact, the existence of streaming media just proves why the view that all sports events should not be broadcast is flawed. In any case, I am firmly opposed to the ban on Saturday afternoon games.There are always people who argue that this measure can protect the attendance rate of low-level leagues, but as early as 2018, EFL(English Football League)It has been announced that all Saturday 3: 00 pm games will be broadcast on its cooperative streaming media platform iFollow, and many international regions have also allowed to broadcast the games at this time.　

△ Amazon Prime’s Premier League live broadcast room　

Image: Adam Davy/pool/AFP via Getty Images

What’s more, for fans who want to watch the game offline, it doesn’t matter whether the game is broadcast or not. But if you don’t want to go to the scene, you can certainly find a way to watch the game at home.

In other words, even if the game is not broadcast on the mainstream platforms with copyright such as Sky Sports, BT Sport, Amazon Prime and BBC One, people will find various ways to watch the game, which is not a problem for modern fans at all.Besides, the football club has fallen into financial difficulties, and we can at least make the broadcasting company happy for a while, so that the team’s copyright income can be guaranteed, and the more the better.

So to be honest, although there may be a problem of watching the game on TV, football is now facing a critical moment, so please forget the idea that any match should not be broadcast on TV. Please broadcast all the football matches for us, without stopping for a moment … The broadcast of the games that helped you through the boring time during the epidemic is also an important part of your life.

The above is the discussion between two British sports experts. So, as a China fan, how much time do you spend watching the game broadcast every week? What do you think of the view that the broadcast of the game is overloaded? Please tell us together in the comments!

(End of full text)

Original link: https://the athletic. com/2394322/2021/02/17/Premier-League-Matches-Stay-on-UK-TV-Lockdown-Fans-Bring-It-on-Boring/? source=user_shared_article

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　　With the rise of national fitness as a national strategy, people’s demand for exercise and fitness is getting stronger and stronger. The scale of sports consumption in China is also gradually expanding, and the increase of personalized and experiential consumption is obvious. China Olympic Corps competed for gold and silver in Tokyo Olympic Games, and sports consumption reached a new climax. From watching sports events to participating in sports activities, online and offline sports consumption patterns are increasingly rich, and the huge potential of the sports consumption market is being continuously stimulated.

　　Liu Mincheng, who lives in Guangwai Street, Xicheng District, Beijing, loves playing badminton. After his children went to primary school, he developed the habit of taking their children to play ball every weekend. "Exercise is good for adults and children. In the process of exercise, you can spend parent-child time with your child and cultivate his interest in sports from an early age." Liu Min Cheng said.

　　Take street dance classes, practice yoga, learn skiing, and experience go-karting … … In the eyes of Du Shiyun, a post-90s girl who works in an Internet company in Haidian District, Beijing, sports means trying and challenging new things and learning new skills. Every time a new experience is opened, it is full of infinite fun.

　　Product sales are booming.

　　According to a sports consumption report released by JD.COM Big Data Research Institute, in recent years, the sports consumption market in China has continued to expand. From 2017 to 2020, the per capita sports consumption has been increasing, with a year-on-year increase of over 30%. In the upsurge of "buying in buy buy", sports products have contributed a lot. At the recently concluded "618" online shopping festival, outdoor sports, together with household appliances and 3C digital, became the three fastest growing categories of transactions this year. According to the data provided by Tmall, in 2021, the pre-sale turnover of Guochao sports brand increased by over 500% compared with last year, and the membership increased by over 60% compared with last year.

　　"The sports that can be experienced now are more and more abundant, and the related sporting goods are even more varied. You can’t stop once you buy them." Du Shiyun said that yoga clothes and running shoes have already become a part of her daily expenses. In order to monitor the changes of heart rate during exercise at any time, she bought a smart watch and set up several somatosensory sports games at home to make herself "stay at home" healthier. "Since I fell in love with skiing, I specially bought a set of skiing equipment, and I want to go to Chongli next winter to feel the charm of the Winter Olympics."

　　Driven by the concept of "sports is for a better life", more and more people take the initiative to include sports in their daily consumption list. At the same time, new gameplay and new technology promote the high-quality development of sports consumption, and the unique sports social environment drives consumers from simple experience to deep participation, promoting the growth of gymnasiums, sports malls and platform economy.

　　"It is better to meet a big meal and work out together." According to China Fitness Industry Data Report 2020, the number of fitness members in China is about 70.29 million. With a total population base of 1.4 billion, the penetration rate of fitness population is 5.02%, up 3.19% from the previous year. From the trend, the gap between China and the United States and Europe is gradually narrowing.

　　There are fewer vehicles and the city is quiet, but the gym under the night is in full swing. At 8 o’clock in the evening, the reporter went to Lecheng Fitness Center Store located in an office building in Chaoyang District, Beijing. People were sweating profusely beside sports equipment and enjoying the happiness brought by fitness. Manager Cai Pengjie told reporters that the gym is open 24 hours a day, and it is the busiest time in the store from 6: 30 to 8: 30 in the evening. Compared with the traffic at noon, there are 50% more customers who exercise in the early hours of the morning. "Most of the people who come to exercise are office workers around, and there is a strong demand for night fitness. We will set up more sports courses in the evening according to the different needs of members and fitness habits. "

　　"Sports+"is full of charm.

　　Daily physical exercise and sports experience are in full swing. Some people focus on stimulating the public’s various sports consumption needs. The extension and expansion of "sports+"drives the sports consumption market to expand and improve quality.

　　Riding the "national tide" east wind, Xtep accelerates the process of youthfulness and fashion. In June last year, Xtep held a mountain gate show in Shaolin Temple, which sparked a spark between modern sports brands and traditional Shaolin culture. Four months later, Xtep moved the Shaolin series products to Shanghai Fashion Week. Since then, the Shaolin series has been put on the market in large quantities, and the omni-channel sales revenue exceeded 16 million yuan within one week.

　　Tencent, which has successively obtained live broadcast copyrights of NBA events, the Tour de France and the Champions League, has formed a powerful sports content matrix, expanding the boundaries of IP development of events to games, social media and other aspects, so as to open up more business and revenue growth points.

　　Various sports variety shows, timely and rich live broadcast packages, and cross-border integrated sports culture performances & HELIP; … With a large number of social capital entering the sports field, the sports industry has added new kinetic energy to the transformation and upgrading of consumption. The minority movement has also begun to "smell the wind", and more practitioners in the sports industry, especially small and medium-sized enterprises, have begun to explore the rich growth space.

　　Hubei Zhongjing Sports Culture Communication Co., Ltd., which has been engaged in the execution of events for many years, became the "agent" of Wuhan canoeing in 2017. "In the past, we focused on the promotion of water sports. Many parents led their children to experience it, but it was difficult to form secondary consumption. After all, water sports is not a mainstream sport, and the number of participants is limited. It needs more opportunities for display and standardized system training." Jiang Jinsong, general manager of the company, said.

　　With abundant water resources, the company is determined to promote water sports to the public. "Now everyone’s sports consumption demand is developing in a personalized direction, and they are willing to master a skill while exercising. The more unpopular the project, the more eager it is ‘ Stage ’ 。” Jiang Jinsong plans to build a kayak marathon around the lake with a duration of at least one week in three to four years, and design more tracks with different characteristics, with the goal of becoming a city brand and expanding water sports consumers.

　　Release market vitality

　　On the one hand, there is a high enthusiasm for mass sports consumption, on the other hand, the per capita sports area is small, the outdoor sports infrastructure gap is large, especially the lack of accessible fitness facilities, which makes it difficult for many people to maintain the habit of long-term exercise. "I have already set up annual cards for two gymnasiums, but every evening and holidays, if I want to find a place with good time, place and venue to play badminton, I have to queue up." Liu Min Cheng said.

　　"At present, China’s sports industry is in a period of rapid development. The consumption of sports services represented by various sports training, event registration and venue reservation is growing rapidly, but there are still some shortcomings in the supply of public services such as stadiums and facilities." Cai Yongjun, member of the Chinese Olympic Committee and secretary general of the Asian Roller Skating Federation, said.

　　A few days ago, the State Council issued the National Fitness Program (2021— In 2025), it is proposed to increase the supply of national fitness venues and facilities, extensively carry out national fitness events, improve the level of scientific fitness guidance services, and promote the sustained and healthy development of the sports industry.

　　Under the dual promotion of policy support and the strong rise of domestic sports industry, all kinds of sports fitness facilities and sports training resources will be more open and rich. The sports consumption market is playing an increasingly irreplaceable role in meeting people’s growing needs for a better life.

　　To promote the transformation of sports consumption market from "high-speed development" to "high-quality development", it is still necessary to further release sports consumption enthusiasm and market vitality. Cai Yongjun suggested that we should promote the pan-entertainment transformation of sports, develop younger trend sports and create immersive consumption scenes; Expand "internet plus Fitness", use big data and AI to create "smart sports", improve the intelligence, informationization and digitalization of public services for national fitness, and lead the comprehensive upgrade of national fitness content and scenes; Encourage the multi-dimensional cross-border integration of sports, enrich the new format of "sports+"personalized consumption, and explore in depth the concept design, content channels, platform scenarios and business models; Integrate existing resources, inject local cultural characteristics, enhance the interaction between sports and events, introduce and create high-quality sports IP, and promote the healthy development of sports service consumption. (Economic Daily-China Economic Net reporter Guo Jingyuan Intern Liang Shuo)

The national first stop of the 4th "Sports City, Poetry and Wine Shooting Flood" 2024 China National Fitness Walking (Running) Competition (Sichuan Shehong Station) started in Shehong, Sichuan a few days ago. More than 5,000 fitness enthusiasts from all over the country feel the fun of walking in the spring breeze and release healthy vitality in the warm sun.

There are 7 supply stations along the track and a fixed medical station every 2.5 kilometers. There are 36 referees, 27 medical staff, 460 volunteers, 21 official photographers, 16 official speeders and 22 first-aid runners to provide thoughtful services for the athletes. During the Games, the second Sichuan-Chongqing Sports Tourism Carnival was held, which promoted the deepening of exchanges and cooperation between linked cities by setting up linked city exhibition areas, gave full play to the advantages of the "sports+"integration model, promoted sports, culture, tourism and economic exchanges between cities, and made sports events a strong "new impetus" for urban development.

Ten linked cities also sent teams to participate in the competition, punching cards and shooting floods with their feet to feel the vitality of the hometown of poetry and wine. It is worth mentioning that this event also has an exclusive exhibition area for linked cities. In the exhibition area, you can browse the city’s cultural customs, appreciate the city’s cultural characteristics, and purchase the city’s cultural and creative products. Games not only serve as a sports exhibition platform, but also integrate with cultural tourism, forming a unique attraction of "Games+"and "Sports+".

The tournament was hosted by the Social Sports Guidance Center of the State Sports General Administration, and was undertaken by Sichuan Social Sports Guidance Center, Chongqing Social Sports Guidance Center, Shehong Municipal Committee of the Communist Party of China and Shehong Municipal People’s Government. (From March 20th, China Sports Daily, 07 edition)

　　On March 21, Officially released the 2023 annual performance announcement. Its total income was 4.757 billion yuan, an increase of 105.1% over the same period in 2022; The net profit was 908 million yuan, up 766.2% over the same period of last year. During the period, the adjusted net profit was 1.029 billion yuan, which also increased by 342.2% compared with 2022.

　　For the performance surge, the company believes that it is mainly driven by two factors.

　　The first is the recovery of the entertainment industry. According to the statistics of the National Film Bureau, the total box office of national films reached 54.915 billion yuan in 2023, an increase of 82.64% compared with 2022. The annual box office of domestic films reached 46.005 billion yuan, accounting for 83.77% of the total box office, surpassing 41.175 billion yuan in 2019, a record high.

　　During the reporting period, he participated in the announcement and distribution of 52 domestic films, and controlled the distribution of 30 domestic films. The number of films and the cumulative box office reached a record high in the same period. These include the Spring Festival box office champion Man Jianghong, the May 1st box office champion Life is Unfamiliar, the summer fantasy costume blockbuster The First Part: Singing the Songs, the summer dark horse movie The octagonal cage, and the top three box offices in the New Year’s Eve, Twinkle, twinkle, bright stars, The annual meeting can’t stop! "Golden Finger" and so on.

　　In 2023Among the top ten films at the box office, four were announced by the master controller, five were produced by the master controller, and eight films were produced, and the box office coverage rate of the films involved also reached a new high in the same period of history. According to the data of the National Film Bureau, the total box office of Maoyan Entertainment in 2023 reached 18.698 billion yuan.

　　Driven by the box office growth of Xuanfa and produced films, the revenue from Maoyan Entertainment’s content services increased by 106.6% from 1.113 billion yuan in 2022 to 2.3 billion yuan in 2023.

　　At the same time, the recovery of the offline performance market boosted the related income growth of Maoyan Entertainment. According to the data of China Performance Industry Association, the cumulative attendance in the first three quarters of 2023 reached 111 million, exceeding the cumulative attendance in the whole year as of December 31, 2019.

　　In this context, the total revenue of offline performances and GMV (Total Commodity Transaction) in Maoyan Entertainment reached record highs in the same period, and the revenue from online entertainment ticketing business increased by 111.5% from 1.068 billion yuan in 2022 to 2.259 billion yuan in 2023.

　　During the reporting period, Cat’s Eye provided ticketing services for more than 100 concerts, hundreds of e-sports events and more than 300 top sports events. Outside the mainland market, the company is also exploring the markets of Hong Kong and Macau, providing performance support services in Hong Kong through the city ticketing network, launching the ticketing platform UUTIX, and officially launching its own performance ticketing business in Hong Kong.

　　In addition, the revenue from advertising services and other services in Maoyan Entertainment last year was 198 million yuan, an increase of 43.5% compared with 138 million yuan in 2022, mainly due to the overall recovery of the domestic film market.

　　Zheng Zhihao, executive director and CEO of Cat’s Eye, said that under the background of strong recovery of the industry, the company seized the opportunity to achieve continuous business breakthroughs and development, and many business and financial indicators reached record highs.

　　On the other hand, Maoyan Entertainment is also active in product and AI data capabilities. During the reporting period, Cat’s Eye Professional Edition launched a number of digital products to serve the whole process of film production and announcement. Among them, the "worry-free cloud booking" function serves more than 200 cinema films, which helped the box office to increase by 227% year-on-year.

　　Based on AI andTechnical ability, Cat’s Eye Professional Edition has also upgraded the cinema service and promoted the distribution policy of separate lines.And provide exclusive customer portraits, real-time accurate competitive intelligence, one-click application for sub-distribution, etc., to help cinemas and filmmakers choose in both directions and boost box office growth.

　　For each business segment, Maoyan Entertainment further clarified the future plans in the announcement.

　　In terms of entertainment content services, the company will increase the breadth and depth of participation in the promotion and production of head schedules and head films, optimize the operational efficiency of content business and improve financial performance.

　　For online entertainment ticketing service, Maoyan Entertainment plans to increase investment in key performance projects and continuously enhance the infrastructure construction and service capacity of performance business.

　　In addition, the company will also develop film IP and drama.Integrate the post-movie box office market, and seek new growth space and possibilities on the basis of business in Hong Kong and Macao.

　　BEIJING, Beijing, October 4 (Reporter Shangguan Yun) The Double Ninth Festival, a traditional festival with a long history in China, has always been highly regarded.

　　Cheng Peng, an assistant researcher at the Institute of Literature, Shanghai Academy of Social Sciences, believes that climbing high to enjoy autumn and giving thanks to respect for the elderly are two important themes of the Double Ninth Festival. In addition, there are activities such as sunbathing in autumn, flying kites, eating Chongyang cakes and drinking chrysanthemum wine.

　　How did the name of Double Ninth Festival come from?

　　Double Ninth Festival is also called Ascending Festival, Double Ninth Festival, Chrysanthemum Festival and so on, which means peace, health and longevity.

　　Data Map: Double Ninth Festival. People came to the Tengwangge tourist area in Nanchang, Jiangxi, and climbed high to pray. China News Service reporter Jiang Tao photo

　　Regarding the origin of the name of the Double Ninth Festival, Cheng Peng said that in the Book of Changes, the number of "nine" is yang, and the number of "nine nine" is heavy, so it is called "Chongyang"; It is also called "double ninth" because the day and the month all meet nine.

　　When can the origin of the festival be traced back?

　　According to Cheng Peng, the existing written records about the custom of Double Ninth Festival were first found in Ji Qiu Ji in Lu Chunqiu, which recorded the activities of the ancients in offering sacrifices to the heavenly emperor and ancestors in September.

　　According to textual research, the origin of the Double Ninth Festival can be traced back to ancient times, when there were ritual activities of worshipping the gods and ancestors in the season and autumn. In the Han Dynasty, the custom of Chongyang was further popularized.

　　Is it related to the ancient ceremony of offering sacrifices to the "fire"?

　　It is said that one of the prototypes of the Double Ninth Festival is the ancient ritual of offering sacrifices to the "fire".

　　Cheng Peng said that "Fire" (Antares) is the time coordinate used by the ancients to determine the signs of seasonal production and seasonal life. In ancient times, according to the orbit and position of the sun, the moon and the stars, people divided the astrology near the ecliptic into 28 groups, commonly known as "Twenty-eight Hostages".

　　In the east, the horn, the horn, the room, the heart, the tail and the dustpan form a complete dragon-shaped astrology (seven nights in black dragon). In the season when the "fire" in the autumn and the autumn retires, people should hold corresponding farewell ceremonies.

　　Data Map: The picture shows the people expressing their blessings on the Double Ninth Festival according to the Qin ceremony, antique system and traditional Chinese etiquette. China News Service reporter Zhang Tianfu photo

　　With the development of society, people have a new understanding of the seasons, and the ceremony of offering sacrifices to Vulcan in September gradually declined.

　　How deep is the connotation of the Double Ninth Festival?

　　The Double Ninth Festival is a festival with profound connotations. As time goes by, its customs are constantly enriched and developed.

　　Cheng Peng explained that the written record of the name "Double Ninth Festival" began in the Three Kingdoms period. During the Wei and Jin Dynasties, the festive atmosphere became stronger, and there were written records of chrysanthemum appreciation and drinking customs.

　　For example, Tao Yuanming said in the preface to the poem "Nine Days of Idleness": "I am idle and love the name of nine. Autumn chrysanthemum is full of gardens, but it is awkward, and it is empty for Jiuhua, and it is cherished by words. "

　　In the Tang Dynasty, the Double Ninth Festival was designated as an official festival. From then on, the court and the people celebrated the Double Ninth Festival together and held various activities during the festival. In the Song Dynasty, the Double Ninth Festival was more lively. The Dream of China in Tokyo recorded the grand occasion of the Double Ninth Festival in the Northern Song Dynasty.

　　How did the ancients celebrate the Double Ninth Festival?

　　Chongyang can be regarded as one of the landmarks in the transition of autumn and winter in people’s lives, and festival customs are carried out around people’s feelings at this season.

　　Data Map: Flying kites in Hanfu Girls’ Double Ninth Festival. Liu kegeng photo

　　It is an important custom of this traditional festival to climb high and look far. Cheng Peng said that the custom of climbing on Chongyang Mountain mainly stems from the climate characteristics at this time and the ancient people’s worship of mountains. In ancient times, there were customs such as climbing to pray for blessings, worshipping gods and ancestors, and drinking and praying for longevity on the Double Ninth Festival.

　　In the Qing Dynasty, it was a custom for Beijing to celebrate the Double Ninth Festival by sticking chrysanthemum branches and leaves on doors and windows, "to remove evil and filth to attract good luck".

　　What’s so particular about Chongyang cake?

　　Chongyang cake is one of the delicacies at this time. It is also called flower cake, chrysanthemum cake and five-color cake, and the system is arbitrary. Cheng Peng said that the exquisite Chongyang cake should be made into nine layers, like a pagoda, with two lambs on it, so as to conform to the meaning of Chongyang (sheep).

　　Sometimes, people will put a little red paper flag (instead of cornus) on the Chongyang cake and light candles. Replace the meaning of "climbing" with "lighting a lamp" and "eating cake".

　　Nowadays, there are still no fixed varieties of Chongyang cakes, and the soft cakes eaten in various places on the Double Ninth Festival are called Chongyang cakes.

　　What is the meaning of chrysanthemum wine?

　　In addition to all kinds of cakes, chrysanthemum wine is also popular with people.

　　Data map: Children and the elderly make Chongyang cakes together. Photo by Meng Delong

　　Cheng Peng introduced that chrysanthemum wine was regarded as an "auspicious wine" for double ninth festival in ancient times. Chrysanthemum wine is a medicinal liquor, with a slightly bitter taste, which can make people clear their eyes and wake up after drinking, and has auspicious meaning of dispelling disasters and praying for blessings.

　　Why wear a cornus?

　　Cheng Peng said that among the many customs of the Double Ninth Festival, the custom of inserting Evodia rutaecarpa is relatively widespread, which is mainly popular in the middle and lower reaches of the Yellow River, Huaihe River and Yangtze River Basin.

　　Evodia rutaecarpa and chrysanthemum morifolium were very common in the Tang Dynasty. It is said that cornus has a strong fragrance, which has the functions of improving eyesight and refreshing brain, and can eliminate food stagnation and treat cold and heat.

　　The ancients believed that climbing a mountain and inserting dogwood on the Double Ninth Festival could drive away insects, damp and wind evil. So he put cornus on his arm or ground it in a sachet, and put it in his head. Most of them are worn by women and children, and men in some places also wear them.

　　How can traditional festivals be passed down?

　　The ancients had the custom of feasting and praying for longevity on the Double Ninth Festival, which pinned people’s wishes for the health and longevity of the elderly, while activities such as climbing mountains and flying paper kites also reflected people’s wishes for health and longevity.

　　Cheng Peng said that now the Double Ninth Festival is also a festival for the elderly, which is endowed with the connotation of respecting the elderly. The inheritance of festivals should not only follow the cultural core of ancient customs, but also conform to contemporary values.

　　He believes that feasting for the elderly, drinking and praying for longevity, or taking the elderly to climb mountains appropriately, enjoying chrysanthemums, drinking chrysanthemum tea or chrysanthemum wine, eating Chongyang cake, etc. are all important forms of inheriting the custom of Chongyang. (End)